Market Research Manager
CurrentIn my current role, I lead a portfolio of research supporting marketing for Azure.
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@microsoft.com
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Xiaohui (Cathy) Shi is listed as Market Research Manager at Microsoft at Microsoft, a company with 10 employees, based in Portland, Oregon, United States. AeroLeads shows a work email signal at microsoft.com and a matched LinkedIn profile for Xiaohui (Cathy) Shi.
Xiaohui (Cathy) Shi previously worked as Market Research Manager at Microsoft and Senior Manager, PC Product Innovation and Marketing Insights, Intel HQ at Intel Corporation. Xiaohui (Cathy) Shi holds Bachelor'S Degree, Marketing from Beijing International Studies University.
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I am an insight professional with extensive international experience who thrives at driving consumer insights into product innovation and sales and marketing decisions. A sought-after insights expert by the Intel Sales and Marketing team, I'm often presenting to customers on key insights underpinning Intel business strategy. I enjoy taking on significant challenges that require the ability to distill out key insights from analyzing multiple sources of data. Outside of work, I spend time hiking and camping with my family and our dog (Caramel, the Labradoodle) in the beautiful Pacific Northwest!
Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, and 6 others.
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Redmond, Washington, US
In my current role, I lead a portfolio of research supporting marketing for Azure.
Santa Clara, California, US
Since joining Global Insights & Analytics team in HQ, I have been driving consumer insights in retail marketing, audience understanding, messaging and creative evaluation etc. I lead research projects leveraging both qualitative and quantitative methodologies, including consumer segmentation, shopping journey, ethnography (including most recently adapting.
Santa Clara, California, US
Led Insights & Analytics team in Intel China responsible for driving audience and product insights as well as gauging campaign effectiveness. The team generated insights around PC, data center, autonomous driving market environment, ecosystem, and end-user that drove strategic discussions and action plans in growing China business through market sensing.
Santa Clara, California, US
Served as the voice of the consumer in Intel China. Developed and led insights plan around China market tiering system, Chinese consumers' PC usage and shopping journey; emerging market (lower tier cities) PC adoption opportunities and barriers, as well as Intel branding and marketing communication effectiveness. These insights were fundamental to help the.
New York, NY, US
Led a team of to serve a range of multi-national clients in technology, telecom, and durables in scoping and executing research to define and explore market needs, segment and profile audiences, prioritize product features, gauge market viabilities and positioning. My team was one of the top-performed teams in both business development and project.
OO
Managed marketing research projects for clients from multiple industries, especially technology. I serve as a client-facing manager and engage with clients from beginning to end, including designing research plans, writing proposals, designing questionnaires and sampling plans, overseeing quality control, analyzing data, and writing reports.
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Mohamad Najafi
Colleague at Microsoft
Tehran Province, Iran, Iran, Islamic Republic Of
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Duane Holbrook
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Scottsdale, Arizona, United States, United States
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Reena Kaushal
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Raipur, Chhattisgarh, India, India
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Luna Choi
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Fremont, California, United States, United States
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Catarina Nunes
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Lisbon, Lisbon, Portugal, Portugal
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Evelyn Barrero Mejía
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Getafe, Community Of Madrid, Spain, Spain
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Nicole Guzman
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Los Angeles Metropolitan Area, United States
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Soul Simon
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Federal Capital Territory, Nigeria, Nigeria
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Fitriani Tambunan
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Jakarta, Indonesia, Indonesia
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Areej Tanoli
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Abbottabad Tehsil, Khyber Pakhtunkhwa, Pakistan, Pakistan
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Quick answers generated from the profile data available on this page.
Xiaohui (Cathy) Shi works for Microsoft.
Xiaohui (Cathy) Shi is listed as Market Research Manager at Microsoft at Microsoft.
AeroLeads has found 1 work email signal at @microsoft.com for Xiaohui (Cathy) Shi at Microsoft.
Xiaohui (Cathy) Shi is based in Portland, Oregon, United States while working with Microsoft.
Xiaohui (Cathy) Shi has worked for Microsoft, Intel Corporation, Nielsen, and Synovate.
Xiaohui (Cathy) Shi's colleagues at Microsoft include Mohamad Najafi, Duane Holbrook, Reena Kaushal, Luna Choi, and Catarina Nunes.
You can use AeroLeads to view verified contact signals for Xiaohui (Cathy) Shi at Microsoft, including work email, phone, and LinkedIn data when available.
Xiaohui (Cathy) Shi holds Bachelor'S Degree, Marketing from Beijing International Studies University.
Xiaohui (Cathy) Shi is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, Powerpoint, English, Windows, and Research.
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