Xiaojie Y. Email & Phone Number

New York, United States

- Lead motion graphic creative design for finance and retail verticals, collaborating with marketing and client activation teams to drive cross-functional alignment and deliver impactful, client-centric storytelling.- Establish motion graphic standards and develop scalable design templates, producing high-quality assets for digital marketing campaigns.- Serve as the creative lead for major clients, including Albertsons, Ashley Furniture, Bass Pro Shops, Cadillac, Estee Lauder, GM… Show more - Lead motion graphic creative design for finance and retail verticals, collaborating with marketing and client activation teams to drive cross-functional alignment and deliver impactful, client-centric storytelling.- Establish motion graphic standards and develop scalable design templates, producing high-quality assets for digital marketing campaigns.- Serve as the creative lead for major clients, including Albertsons, Ashley Furniture, Bass Pro Shops, Cadillac, Estee Lauder, GM, Genesis, Hyundai, JP Morgan, Kia, Lexus, Maybelline, Mattress Firm, Subway, Orbit, Walmart, Target, among others.- Guide a team of motion graphic designers, providing strategic direction to ensure cohesive brand identity while achieving key performance indicators (KPIs).- Oversee project management, mentor talent, and foster cross-team collaboration to promote growth and success.- Recognized with the "Clinch Spotlight 2.0" award for exceptional performance, leadership, communication, and people management. Show less

New York, United States

- Spearheaded the development of motion graphic creatives for key clients, including major brands in the automotive sectors.- Collaborated closely with cross-functional teams, including marketing, sales, and product, to create engaging digital assets that aligned with client objectives and boosted campaign performance.- Implemented scalable design templates to streamline the creative process and ensure brand consistency across all deliverables.- Contributed to strategic creative… Show more - Spearheaded the development of motion graphic creatives for key clients, including major brands in the automotive sectors.- Collaborated closely with cross-functional teams, including marketing, sales, and product, to create engaging digital assets that aligned with client objectives and boosted campaign performance.- Implemented scalable design templates to streamline the creative process and ensure brand consistency across all deliverables.- Contributed to strategic creative discussions, ensuring designs aligned with broader marketing and business goals.- Mentored junior designers, providing guidance on technical skills, creative development, and project management to enhance team efficiency.- Played a key role in achieving KPIs for major clients, consistently producing high-quality work that drove brand engagement and campaign success. Show less

New York, United States

- Developed and executed motion graphic designs for a range of clients across retail and automotive industries, contributing to successful digital marketing campaigns.- Worked closely with the creative and marketing teams to translate client briefs into visually compelling assets that aligned with brand guidelines and campaign objectives.- Assisted in establishing foundational motion graphic standards, helping the team maintain consistency and scalability in creative output.-… Show more - Developed and executed motion graphic designs for a range of clients across retail and automotive industries, contributing to successful digital marketing campaigns.- Worked closely with the creative and marketing teams to translate client briefs into visually compelling assets that aligned with brand guidelines and campaign objectives.- Assisted in establishing foundational motion graphic standards, helping the team maintain consistency and scalability in creative output.- Contributed to brainstorming sessions, offering creative solutions to enhance design impact and overall campaign effectiveness.- Managed multiple projects simultaneously, ensuring timely delivery of high-quality assets within fast-paced deadlines.- Collaborated with senior designers, gaining valuable insights and honing technical skills in animation, design software, and storytelling through motion. Show less

New York, United States

- Conducted research to enhance user experience, analyzing behavior through surveys, focus groups, field visits, interviews, server logs, and online experiments.- Defined and evolved design languages across multiple platforms, including web, mobile apps, motion graphics, branding, icons, illustration, and typography.- Collaborated with engineering teams to implement new design styles and aesthetics, ensuring consistency across all products and services.- Led cross-functional efforts… Show more - Conducted research to enhance user experience, analyzing behavior through surveys, focus groups, field visits, interviews, server logs, and online experiments.- Defined and evolved design languages across multiple platforms, including web, mobile apps, motion graphics, branding, icons, illustration, and typography.- Collaborated with engineering teams to implement new design styles and aesthetics, ensuring consistency across all products and services.- Led cross-functional efforts to develop and maintain a company-wide back-end Client Management Information System (MIS), simplifying data collection and visualizing client information through an adaptive interaction platform and over 30 web pages.- Designed and optimized marketing assets such as video ads, animations, posters, brochures, social media visuals, and promotional materials.- Advocated for user-centered design strategies, presenting insights and recommendations through written reports and executive-level presentations. Show less

New York, United States

- Redesigned the official website by updating the logo and creating over 30 new illustrations using Sketch and Photoshop, improving the brand's visual identity.- Managed and organized the firm’s social media reference libraries and marketing digital asset system, ensuring streamlined access to creative resources.- Led the creative process for print production, overseeing the design and output of fine-art Giclee prints, as well as promotional materials such as brochures, banners… Show more - Redesigned the official website by updating the logo and creating over 30 new illustrations using Sketch and Photoshop, improving the brand's visual identity.- Managed and organized the firm’s social media reference libraries and marketing digital asset system, ensuring streamlined access to creative resources.- Led the creative process for print production, overseeing the design and output of fine-art Giclee prints, as well as promotional materials such as brochures, banners, posters, newsletters, postcards, and menus. Show less

New York City Metropolitan Area

- Collaborated with faculty on a Parsons-China joint project to research and develop an interactive textbook toolkit for Chinese elementary school students.- Collected and organized materials for the toolkit, integrating art, technology, and nature to enhance classroom learning experiences.- Designed the cover and packaging for the toolkit, ensuring an engaging and educational presentation for students.

Shanghai City, China

- Conducted research and prepared a comprehensive report analyzing the online presence of 20 international financial service companies, providing valuable data insights.- Contributed to the execution of a major branding project for a high-profile client, supporting both design and marketing strategies.- Participated in the design and marketing processes for various client projects, collaborating with cross-functional teams to meet client objectives.

Master Of Fine Arts (Mfa), Design And Technology

Featured Courses: HTML and JavaScript, Typography, Holistic User Experience, Motion Graphics, Internet of Things

Bachelor Of Fine Arts - Bfa, Landscape And Interior Design

Featured Courses: Interior Design, Landscape Design, Fundamentals of Arts