• Project 1 – Store expansion strategy for a leading Chinese gold jewelry brando Conducted 8 internal interviews to assess client’s strategies for brand reputation enhancement, store expansion, optimization of underperforming locations, and agent developmento Processed data to detect and explain anomalies, reinforcing foundation for strategic analysis• Project 2 – Development of a deposit rate pricing model for a UK Bank’s Asian brancheso Researched data of 7 major competing banks’ time deposit rates for past 2 years, organized data, and gathered publicly accessible information to explain anomalous financial trendso Created a model to quantify the impact of specific variables, such as rate structure changes, on the bank’s deposit profitability, enhancing interest rate management strategies

• Participated in a state-owned capital-operating enterprise’s digitalization strategy planningo Led 20+ internal expert interviews to pinpoint optimization opportunities in operational management processes and recommended tailored digital transformation platformso Analyzed 50+ digital transformation cases of state-owned enterprises to identify effective strategies, delivering clients comprehensive transformation approaches and case studieso Studied 14+ digital transformation assessment models and distilled most applicable model for clients to evaluate current level of digital maturity and time required for transformationo Developed and edited a 10-minute introductory video for 5 digital platforms using Axure and PR, providing client with a clearer and more vivid understanding of digital transformation platforms

• Assisted in producing questionnaires for monitoring customers’ satisfaction with an electronic device brand Checked the logical jumps of quantitative questionnaires to secure the conciseness and effectiveness of questionnaires

• Project 1 – Market entry strategy for a leading electronics company in education sectoro Executed a comprehensive analysis of in-depth symposiums across 5 key markets: China, Germany, the USA, the UK, and India to identify target customer’s educational product needso Evaluated cross-market and cross-age-group similarities and differences in critical success factors for educational products, supporting development of a tailored market entry strategy• Project 2 - Product testing and market analysis for a tier-1 Chinese 3C company laptop launch o Designed screening questionnaires to identify target customer segments and analyzed preferences from 15+ interviews to guide product development and marketing strategieso Performed detailed assessment of consumer interest in 3 distinct co-branded IPs and designed targeted marketing programs, resulting in enhanced product positioning and market appeal

• Constructed the exporting plans to Vietnam for a China local e-bike/e-motor brand Analyzed the market competitive landscape including its competitor’s product/service characteristics, market share, and marketing activities Provided strategies based on target market development trends, consumer behavior, and market competition• Output industry insights reports into Southeast Asian industries, including the LGBT economy, beauty industry, etc. Identified its biggest local competitor’s product/service characteristics, market share, and marketing activities Developed innovative and targeted marketing communication strategies based on the latest trend

• Organized and planned team-building activities, edited promotional videos, created promotional posters, and posted copy• Gave performance evaluations and provided support for new leader training courses; Propagandized corporate culture

• Collected and analyzed financial and operational data from public research, producing 5+ industry reports on sectors including AI, EV, rental apartments to identify emerging market trends• Employed R Programming, SPSS, and Excel to process data, contributing to 10+ data analysis