Cassie Cheng Email & Phone Number

- Manage branding and marketing for corporate and business brands globally, including Mobvista, Mintegral, and Nativex, ensuring consistent messaging and brand awareness across all channels. - Lead a high-performing team of 25+ marketing professionals from diverse countries, collaborating effectively to implement marketing initiatives.- Develop effective marketing strategies to funnel leads to different internal sales teams, resulting in increased revenue and business growth.- Drive exceptional results with a broad range of online and offline marketing strategies, including website optimization, SEM/SEO, content marketing, PR, e-mail marketing, social media, event marketing, and more.

中国 广东 广州

美国 大波士顿地区

- Completed the creation of Galcase brand, including logo, slogan, visual identities, and graphic style, crafted brand story and concepts, and built brand awareness among target audiences through KOL marketing.- Built e-commerce store with 60+ SKUs, developed website layout, visual design, copywriting, and product description. - Conducted online marketing through Facebook, Twitter, Pinterest, Instagram, and Weibo to facilitate interaction with customers and evaluated performance through different traffic tracking metrics of Google Analytics - Created “Dare2bdifferent” "Gatsby Collection" social media campaigns to enhance website traffic and new products exposure resulting in higher sales

Guangzhou, Guangdong, China

• Liaised with clients to ensure their requirements and goals are being met on every project• Reviewed and presented concepts, creative brief, layouts, and copy to the clients for approval• Collected and analyzed data on customer demographics, preferences, needs and buying habits through CSSC database (China Marketing & Media Study) to identify potential markets and factors affecting product demand• Devised campaigns as part of team, and assisted with the formulation of marketing strategies for Hengan International Group Company, the largest producer of sanitary napkins and baby diapers in China• Researched consumer search queries and identifying important search trends relevant to client campaigns

Master'S Degree, Financial Markets And Institutions, 3.72/4.0

Investment, Buiding Financial Relationship, Financial Institutions.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, 3.36/4.0

Activities and Societies: PR Department of Jinan University Student Union, College of Technology Management Cup swimming competition.