Kathy Li Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

Shanghai, China

Responsibilities:1. Identify, develop and manage new partnerships with e-boutiques across Europe to add new luxury products to the catalog;2. Work closely with the design, product and marketing managers, focusing on new product launch and customer experience through shopping journey;3. Manage e-boutiques’ operation workflows, logistic, API system integration and implementation, which involved being the bridge between European partners and DeWu’s own technical and operation teams;… Show more Responsibilities:1. Identify, develop and manage new partnerships with e-boutiques across Europe to add new luxury products to the catalog;2. Work closely with the design, product and marketing managers, focusing on new product launch and customer experience through shopping journey;3. Manage e-boutiques’ operation workflows, logistic, API system integration and implementation, which involved being the bridge between European partners and DeWu’s own technical and operation teams; 4. Monitors new product sales and marketing performance.5. Set up the European strategy and expand company’s presence in Europe. Show less

London, England, United Kingdom

My role as Greater China Business manager consisted in developing a new marketing and business strategy for the brand, supporting Michael Kors Europe retail stores to achieve penetration objectives and raising brand awareness.Responsibilities:1. Work directly with the Vice President Europe on Greater China new business strategy for all stores in Europe; 2. Develop new relationships with key retail partners in Europe and China, such as online travel agencies, shopping mall and… Show more My role as Greater China Business manager consisted in developing a new marketing and business strategy for the brand, supporting Michael Kors Europe retail stores to achieve penetration objectives and raising brand awareness.Responsibilities:1. Work directly with the Vice President Europe on Greater China new business strategy for all stores in Europe; 2. Develop new relationships with key retail partners in Europe and China, such as online travel agencies, shopping mall and luxury hotels.3. Work with HQ and regional teams to develop a new marketing strategy including seasonal marketing campaign calendars, social media strategy;4. Manage influencers and identify new offline event opportunities to increase brand image and sales target;5. Analyse the consumption trends and habits of tourists from Greater China, local Asia groups in Europe and international students, to provide a strong basis for brand promotion and media delivery;6. Train Europe full price and outlet stores teams on consumers habits and shopping preferences. Show less

City Of London, England, United Kingdom

My role as marketing manager consisted in developing the China marketing strategy for the City of London, creating and delivering marketing campaigns, projects and events targeting international students, tourists and investors.Responsibilities:1. Work with London Universities, VisitBritain, British Council and other commercial partners in London on digital marketing campaigns to increase the city's reputation;2. Define the annual marketing plan and content strategy for owned… Show more My role as marketing manager consisted in developing the China marketing strategy for the City of London, creating and delivering marketing campaigns, projects and events targeting international students, tourists and investors.Responsibilities:1. Work with London Universities, VisitBritain, British Council and other commercial partners in London on digital marketing campaigns to increase the city's reputation;2. Define the annual marketing plan and content strategy for owned media channels and commercial partners;3. Manage the external marketing agencies and social media influencers;4. Lead on SEO, Google Ads and Pay Per Click for London's official website LONDON.CN on WordPress and manage London’s official social media accounts; 5. Provide monthly Google Analytics dashboard and adjust the marketing budget based on the display advertising and online promotion performance.6. Work with partnership team to identify and deliver high profile partnership with large brand in London. Show less

Hangzhou, Zhejiang, China

Master Of Arts (Ma), Mass Communication

Bachelor Of Arts (Ba), Media And Broadcasting