Xiaolei Wang Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shanghai

1. Online & Offline（Event）exam daily operation and maintenance Based on IELTS annual 48 sessions, to keep efficiently communication with 9 East China Test Centers, to make sure exams smoothly and successfully running; Monitoring IELTS Application System， to keep offline capacity is in line with online；Organizing big exam events independently, from venue inspection to vendor maintaining. 2. External partnerships building Inspecting and establishing new test centers with Ministry of Education，and building long-term partnerships with test centers/universities. 3. Internal corporation communication Planning and executing 2017 East China Test Center Annual Meeting, and independently shooting and editing the brand video and other promotion materials. Partner Universities: Nanjing University of Science and Technology, Xi Jiao-Liverpool University, Ningbo University Yangzhou University, Jiangsu Normal University, etc.

Beijing

Through 3 months harsh selection, with 1/100 rate, I was honored to be a member of 10 Ogilvy & Mather fellows. I had rotated in 4 Ogilvy’s disciplines: Ogilvy One (Digital Marketing), Ogilvy & Mather Advertising (Creative Strategy), Neo @Ogilvy (Media Channel) and Ogilvy PR (Social Media).Main Duty：Market Research; Strategy Analysis; Creative Idea; Copywriting; Account Execution 1. Collect customers industries and competitors’ information; do quantitative and qualitative researches on target audiences; process information and raw data to form a strategy analysis report. (Market \ creative \ media direction report) 2. Based on strategic direction, combined with customer needs and product features, to generate creative ideas, and write advertising copy \ script. 3. Maintain daily customer relationship and feedbacks to pull forward the execution of conventional creative \ media \ activities. 4. Coordinate internal and external departments on financial procedures to ensure financial processes run clearly and smoothly.Served Brands：Nestle; Intel; VOSS; Snickers; Red Bull; Huawei.

London

Main Duty: Selecting the topic; Communicating with Interviewees/organizations; Filming and Editing; News writing. Important Pieces: The 2015 UK General Election Series; The Birth of British Princess Charlotte; The Chinese 18th Somalia Convoy Fleet visits Portsmouth, etc.

Harbin

Main Duty: 1. Planning and conducting conferences and commercial activities:The Annual Conference of China AdvertisementsThe Summit Forum on the Media Corporations in SanyaThe 2011/2012 Heilongjiang TV National Resources Conference The 1st Heilongjiang Audience Festival2. Assisting to present commercial plan and publish ad articles:（applying “Nielsen” rating data to analyze the market and target audiences in order to provide the customers more precise media distribution strategies）ADMAN (Chinese professional advertising industry magazine)Heilongjiang TV Weekly Journal Insight of Heilongjiang Magazine

Master Of Arts (M.A.), Global Cultural And Creative Industries

Courses：Museums, Anthropology and the Arts of Asia and Africa; Sound Recording and Production; Directed Study in Industry; Digital.

Master Of Arts (M.A.), Mieda Culture And Society, Merit

Courses：Media and Society; Contemporary Journalism: Practice and Ethics; Creativity and Development in Film and Television Production.

Bachelor'S Degree, Marketing, 84.35

Core Courses: Advanced Mathematics (92.8); Management (80.10); Macro Economics (92); Management Information System (79); Accounting (89).