Xiaolei Qin Email & Phone Number

London, England, United Kingdom

Shanghai, China

- Managed eCom MKT activation for flagship store on Alibaba, planning and executing whole year campaign, including consolidating digital social, sales mechanism, portfolio management, paid media, CRM and livestreaming with a team of six people- Led on a project to implement a portfolio of six digital products, including Membership program and novelty pre-order, within Alibaba platform, directing a product team of over 10 people to ensure successful rollout and implementation

- Organized largest eCom marketing campaign, collaborated with Finance, Tech, Supply Chain, MKT and Design functions, and led a project team of over 50 members in agile way of working to track project status, having created over 30 million of sales and billions of exposures on social media- Launched first China-market-oriented franchise by integrated marketing strategy and localizing story-telling, winning largest investment on toy category from Alibaba to amplify product awareness, achieving over-target sales and top search on social platform

- Initiated content marketing strategy and set up a content matrix containing short video and livestreaming, through day-to-day data monitoring, review and optimization, earned additional traffic to total store UV;- Take in control of website visual design by analysing customer behaviours on eCom platform and combining with brand communication and product strategy to optimize customer journey

上海

• Customized integrated marketing communication plan, including media management, operation for social account and offline event.• Take control of projects’ budget planning, tracking and vendor negotiation, ensuring 35% project profit;• Clients: Ferrari, Aston Martin, McLaren, Chrysler, JLR, Volkswagen, Goodyear and Perrier;

Shanghai

- Established research on client's category and related market, develop and deliver marketing event proposal according to customer’s needs- Coordinate between Creative, Planning and Account Departments, set process of cross teamwork and improved work efficiency- Clients: BUICK, FIAT, Next EV, Cadillac, VOLVO

Shanghai City, China

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Teaching Chinese As Foreign Language