• Lead a team of nine to develop business for media platform in North and Southwest of China, which include ten major cities such as Qingdao, Zhengzhou, and Chengdu etc. • Analyze daily data points to utilize marketing operation, and improve the register rate by 28%~30%• Plan online and offline events to boost the brand awareness in 2nd and 3rd tier cities, so that to increase the KOL register rate on the platform • Excavate local resources to enrich content for all the channels; Build connections with local government departments and enterprises to provide support for local development• Contribute to product team with feedbacks from different kinds of users to improve the overall experiences; Drafted PRD for user database, which created more data evidence to support business development

• Lead a team of three to develop business for Sohu media platform in Shandong, Hebei, and HenanGathered and analyzed qualitative and quantitative data to understand each market; Applied the data to online operation strategy, which helped to successfully manage three client-group, each group includes more than 100 clients

• Lead the development of “Virtual Lab”, a new qualitative research methodology, that is designed for evaluating digital marketing campaign, helped clients to be efficient in Wechat marketing• Responsible for managing the qualitative research projects to ensure all the activities of projects are completed at high quality • Developed consumer insights by analyzing focus group discussions, in-depth interview, and Idea Blog

• Gathered and analyzed over 10,000 data points across 300 fashion brands’ data from social media platforms, search, paid media, and website to determine brand performance in Chinese market• Summarized insights and key findings for senior leadership team

• Led market research, focusing on customer behavior to identify opportunities to sell products in rural villages in Nicaragua• Designed sample-referral discount marketing plan, enhancing customer experience and community development to build brand equity, resulting in improved ROI by 15%, and increasing customer awareness by 50%.• Managed training of local entrepreneurs in sales, driving revenue growth and customer base increase. • Led market research, focusing on customer behavior to identify opportunities to sell products in rural villages in Nicaragua

• Represented organization in obtaining sponsorship from local businesses, achieving $2000 for event planning team.• Negotiated with Chinese flagship program, synching events with organization to help over 100 international and American students improving English and Chinese. • Implemented communication template to create standards for scalable growth. • Interviewed potential members based on specific long-term growth-oriented criteria, developing a recruitment process focused on sustainability and longevity

• Oversaw over $20 million CAPEX requests and communicated between finance team in HQ and Project Managers in Shanghai Office.• Analyzed $34 million indirect spend, saving over $1 million as lead financial support for operation team. • Renegotiated contracts with vendors through a self-started project decreasing overall engineer hotel spending by 20%. • Responsible for purchase and payment requests, supported finance manager in cost control for engineering department, and developed templates for tracking internal documentation.