Sharon Yi Email & Phone Number

Falls Church, VA, US

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Durham, NC, US

- Responsibilities for leading both China- based and US- based marketing teams.- Manage Branding, Communication, Acquisition, Education, Sales enablement and all other Growth Marketing related activities.

Durham, NC, US

• Drive record-breaking double digit growth rate for five years in a row by formulating and implementing the effective growth strategy to China market. - Establish & manage a robust local growth team in China, defining.
• Annual planning & budget allocation
• Go-to-Market marketing strategy
• Brand in market positioning
• Customer insights
• Market analysis

Durham, NC, US

• Develop and manage digital marketing campaigns in the Chinese market;
• Devise strategies to drive online traffic to the AJE.com and ResearchSquare.com;
• Track conversion rates and work with Product Managers to make timely and impactful improvements to the websites;
• Develop and launch progressive email marketing programs;
• Oversee social media and content management strategy in the Chinese market;
• Partner with cross-functional leaders and colleagues to inform online marketing strategy and China marketplace trends;

CN

• Lead a team of digital marketers, IT team and multiple external partners, deploying and monitoring digital properties and media performance (Website/SEO/SEM/EDM/Display);
• In charge of Motel 168 brand, digital property and CRM project integration after acquisition;
• Manage web presence, e-Commerce, CRM and BI systems, drove sale revenues;
• Partner with Sale,Operation and IT teams, launching Mobile App( iOS/Android) with e-booking, online payment and rating system; building interface with affiliated 3rd party Apps;
• Initiate AB test, Focus group for improving website user experience and leads generation;
• Accelerate cross division sales pipeline progression of Business Partner lead opportunities via regional franchiser management and other affiliated 3rd party websites;

New York, NY, US

• Served as market strategist to client’s marketing team for liaison APAC regions (China, Hong Kong, Taiwan, and India), providing guidance, and recommendations covered from landscape, regulation to customer behaviors.
• Provided digital marketing plan with communication calendar and ideas of incentive program, recommendation for website revamp base on the result of website analytics.
• Supported online survey and multivariate tested campaign by creating questionnaires and mock data.
• Applied innovation communication way to drive new registration data of high value and keep to nurturing.
• Maintained seamless working process with MOTOROLA marketing, IT and sales teams.Analytical Tools: Google WebTrends, Google Analytics, Google webmaster, Coremetrics, Omniture, Double click ad planner

New York, New York, US

• MOTOROLA teamDesignated agency contact & project owner of Motorola Marketing & Sales initiatives in China:
• Ownership of Motorola digital properties, worked with UK-based mobile marketing agency, in charge of mobile website implementations, configuration and integration;
• Design project road-map, performance dashboard and evaluate performance effectiveness & efficiency across multiple marketing channels;
• Collaborate with Motorola worldwide team to delivering marketing campaign with full impact;

Beijing, CN

• Key commercial lead of cross-functional team: engineering, regulatory, editors and sales:
• Liaise with UI designer and Engineer, managing App development and updating timeline;
• Provide solutions for the efficient use of mobile marketing, advertising and mobile Internet technology to client;
• Drive business growth and relationship development with partners, clients and investors;
• Perform project management, user experience optimization and user database segmentation;

Master Of Business Administration (M.B.A.), Business Analytics & Marketing

Ba, Public Administration Management