Sharon Yi Email & Phone Number

Falls Church, Va, Us

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Durham, Nc, Us

- Responsibilities for leading both China- based and US- based marketing teams.- Manage Branding, Communication, Acquisition, Education, Sales enablement and all other Growth Marketing related activities.

Durham, Nc, Us

- Drive record-breaking double digit growth rate for five years in a row by formulating and implementing the effective growth strategy to China market. - Establish & manage a robust local growth team in China, defining the team's vision, rolling out an org design, developing strategy, plan and expand capacity, driving prioritization, creating operational guidelines, ensuring the successful integration and business goal achievement.- Provide strategic leadership and tactical direction by leading and executing the entire market tactical execution, including: • Annual planning & budget allocation• Go-to-Market marketing strategy • Brand in market positioning• Customer insights• Market analysis• Competitive analysis• Build alignment across sales pipeline• Negotiate agreements through to closure to maximize the sales efficiency and opportunity • Sales offering & enablement for Partners, Affiliate and other pipelines- Increasing U.S headquarters understanding of the Chinese market, powering the business to local competitiveness.- Represents the Company externally as an expert in China market trend, business landscape, and customer needs at industry events.

Durham, Nc, Us

• Develop and manage digital marketing campaigns in the Chinese market;• Devise strategies to drive online traffic to the AJE.com and ResearchSquare.com; • Track conversion rates and work with Product Managers to make timely and impactful improvements to the websites;• Develop and launch progressive email marketing programs;• Oversee social media and content management strategy in the Chinese market;• Partner with cross-functional leaders and colleagues to inform online marketing strategy and China marketplace trends;• Lead market development efforts, establish partnership and improve key market metrics:i. China Revenueii. Lead Acquisitioniii. Cost of Customer Acquisitioniv. Return on Marketing Spend

Cn

• Lead a team of digital marketers, IT team and multiple external partners, deploying and monitoring digital properties and media performance (Website/SEO/SEM/EDM/Display);• In charge of Motel 168 brand, digital property and CRM project integration after acquisition;• Manage web presence, e-Commerce, CRM and BI systems, drove sale revenues;• Partner with Sale,Operation and IT teams, launching Mobile App( iOS/Android) with e-booking, online payment and rating system; building interface with affiliated 3rd party Apps;• Initiate AB test, Focus group for improving website user experience and leads generation; • Accelerate cross division sales pipeline progression of Business Partner lead opportunities via regional franchiser management and other affiliated 3rd party websites;• Make recommendations and take action in market research, such as market segmentation, market share analysis, competitor analysis, pricing analysis, distribution analysis;• Develop guidelines and templates to launch new marketing campaign to regional teams with appropriate adaptation to meet local business, cultural and local government agenda;

New York, Ny, Us

Served as market strategist to client’s marketing team for liaison APAC regions (China, Hong Kong, Taiwan, and India), providing guidance, and recommendations covered from landscape, regulation to customer behaviors and data insights:Jul.2009-Jun.2010 IBM team: Responsible for launching “Smart Planet” agenda in China, scope of works including multi-channel marketing activities tracking and reporting (Website/WAPsite/APP/); analysis for projects tracking surveys and provide recommendations along with IBM strategic marketing & PR teams by developing relevant KPIs and benchmarks. Conduct in-depth market research (BHM) to evaluate marketing efforts performance, identify key barriers, re-defining product value propositions and revamp sales support material; Jun.2009-Jan.2009 Volkswagen teamWorked for Vico team, launching new sports car “Sirocco” in China, performed advertising effectiveness studies for new product website, Game and APP development. Presented UE design, webpage layout and recommendations of digital activities. Measured and evaluated media performance for new product launch. Provided Go-to-market & Direct-to-consumer plan, helping clients with new product launches, brand extensions, leads generation and identify new business opportunity;Jan. 2007- Dec. 2008 MOTOROLA teamProject leader of MOTOROLA CRM projects. • Provided digital marketing plan with communication calendar and ideas of incentive program, recommendation for website revamp base on the result of website analytics.• Supported online survey and multivariate tested campaign by creating questionnaires and mock data. • Applied innovation communication way to drive new registration data of high value and keep to nurturing. • Maintained seamless working process with MOTOROLA marketing, IT and sales teams.Analytical Tools: Google WebTrends, Google Analytics, Google webmaster, Coremetrics, Omniture, Double click ad planner

New York, New York, Us

MOTOROLA teamDesignated agency contact & project owner of Motorola Marketing & Sales initiatives in China:• Ownership of Motorola digital properties, worked with UK-based mobile marketing agency, in charge of mobile website implementations, configuration and integration;• Design project road-map, performance dashboard and evaluate performance effectiveness & efficiency across multiple marketing channels;• Collaborate with Motorola worldwide team to delivering marketing campaign with full impact;

Beijing, Cn

Key commercial lead of cross-functional team: engineering, regulatory, editors and sales:• Liaise with UI designer and Engineer, managing App development and updating timeline;• Provide solutions for the efficient use of mobile marketing, advertising and mobile Internet technology to client;• Drive business growth and relationship development with partners, clients and investors;• Perform project management, user experience optimization and user database segmentation;

Master Of Business Administration (M.B.A.), Business Analytics & Marketing

Ba, Public Administration Management