Xiaorui Zeng Email & Phone Number

San Mateo, Ca, Us

San Francisco, Ca, Us

Client: CollAction | Sustainable Events, B2C, Launched - Led the design of the app's environmental impact tracking feature, utilizing user-centered strategies to enhance user engagement. Presented procedures to leadership and clients.- Produced wireframes and prototypes, validated through user testing before development. Expanded the design system.- Collaborated with product managers to develop the PRD. Actively engaged with engineers to refine designs from a development perspective. - Conducted 10+ UX research sessions. Synthesized findings into a comprehensive report that informed the creation and prioritization of new features.- Won the People’s Choice Award at Demo DayDFG Annual Report 2023 | Webpage Design- Designed a responsive webpage for the annual report. - Visualized impact data and enhanced webpage interactivity through various hover states and layouts. Implemented through Webflow.

Shanghai, China

Client: A leading Chinese smartphone company | Technology, SaaS, Launched - Designed, tested, and launched a new NPS SaaS Dashboard to facilitate internal stakeholders' tracking of user satisfaction data across product lines. - Redesigned navigation shared by different levels and roles to ensure consistency. Implemented a new filtering system for quickly locating and comparing data.- Established a new design system, designed variants for different states, prioritized an optimized user experience, and addressed edge cases. Created documentation and final design deliverables.- Collaborated with product, operations, and engineering teams through workshops and weekly meetings, conducting user interviews and tests to ensure the design's practicality.- In research projects across three product lines, created detailed debriefs for 30+ interviews, incorporating insights and user flows into user journey maps. - User satisfaction increased by 6.2%, rising from eight to four in the China Consumer Satisfaction Index ranking.Client: A German multinational company which operates business membership-only cash and carry stores | Retail, B2B, Launched - Conducted market and user research to define high-level product strategies and guide the direction of the B2B corporate gifting business line.- Implemented design practices for information architecture based on the strategies, contributing to ~15% increase in user satisfaction.Client: A leading maintenance, repair and operations procurement service platform in China | Industrial Supply, B2B, Launched - Conducted research for enterprise procurement, government tendering, and individual purchasing users, synthesized user experience metrics, and created user journey maps.

Mfa, Interaction Ui/Ux Design

Bachelor'S Degree, Industrial And Product Design

Bachelor Of Science - Bs, Industrial And Product Design