Be known as a creative geek, marketing guru, an illustrator , a designer, a gourmet, and more...Previously as Marketing Director of Forever Bicycle, Sky led the corporate rebranding process through collaborations with major government departments in 34 Chinese cities.He holds two master degrees in hospitality and creative management from Europe, which he has applied through with clients like Lufthansa and Marriott Rewards. He can design, plan, execution, lead a team, be creative and he does event, advertisement, social media and consultant. He believes understanding different roles and perspectives by multiple illustration skills is the most competitive way to offer the best solution.
Wave Creative
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Founder And CeoWave Creative Jan 2016 - PresentWAVE CREATIVE is a creative agency dedicated to designing branding experiences for clients in consumer product, e-commerce and the F&B industry. Clients have included MNCs, FMCG and startups in agriculture, wine, tea, shopping malls, restaurant industries. Find us on WECHAT (WAVECREATIVE) or WWW.WAVECREATIVE.CO for more info.
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Creative DirectorMeitoday Aug 2015 - Jan 2016Branding, Creative, Marketing, Design, Content -
Partner And China Marketing DirectorLeague X Apr 2014 - Aug 2015ShanghaiSpecialized in 'creative, online marketing strategy, branding and marketing training'.Social media marketing trainingCustomize training sessions for clients based on their level and need in order to make clients be able to conduct social media marketing independently and professionally without outsourcing a third party agency.BrandingDesign a competitive brand story and visual identity by unique research and analysis methodology.Help existing giant to rebrand and consolidate its branding and story. Served clients: BTC China, Cargill China, Novel Place, Let's Golf, Aginga, etc.
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Account ManagerWe Digital Limited Oct 2013 - Aug 2014Shanghai City, China- Digital marketing- O2O Campaign planning- Client maintenance- Creative content creation- Team leader- Marketing pitch- Marketing strategy- Planning- Travel/luxury/leisure/international brands specialized- Served clients: Marriott Rewards, Lufthansa
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Sales And MarketingBanyan Tree Hotels & Resorts Apr 2013 - Aug 2013Hangzhou, Zhejiang, ChinaBanyan Tree Resort Hotel Hangzhou & Angsana Resort Hotel HangzhouAssisted with daily departmental work: - Sales Assistant – Report writing, Market Analyzing, Staff Support - PR – Maintaining Media Relations, Promotion Design - Event Organizing & Coordinating -
Free LanceFrench Style-Vision Jun 2012 - Aug 2012ShanghaiAssist the president on the company business which includes: Fashion Report and Consultant, Media Promotion, Event Organization.
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Marketing DirectorForever Aug 2009 - Mar 20121.Public Relations: government officials and media related matters,2.Event management: government celebrations and industry exhibitions, 3.Market Strategy4.Advertisements: paying and selling5.Public administration: apply for government funding of several million for the company
Xiaotian(Sky) Cai Skills
Xiaotian(Sky) Cai Education Details
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Hotel Management School Maastricht (Hmsm)Hospitality Administration/Management -
Master Of Hotel Management -
Hospitality Administration/Management -
International Economics And Trade
Frequently Asked Questions about Xiaotian(Sky) Cai
What company does Xiaotian(Sky) Cai work for?
Xiaotian(Sky) Cai works for Wave Creative
What is Xiaotian(Sky) Cai's role at the current company?
Xiaotian(Sky) Cai's current role is Founder and CEO at WAVE CREATIVE.
What schools did Xiaotian(Sky) Cai attend?
Xiaotian(Sky) Cai attended Hotel Management School Maastricht (Hmsm), Oxford Brookes University, Universitat Ramon Llull, Donghua University.
What skills is Xiaotian(Sky) Cai known for?
Xiaotian(Sky) Cai has skills like Marketing, Public Relations, Sales, Advertising, Social Media Marketing, Management, Graphic Design, Advertisement Auditor, Branding, Event, Creativity, Event Planning.
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