Vincy Wang Email and Phone Number

Latin America Ride-hailing Business

Latin America Ride-hailing Business

Programmatic

• Analyzed sales data and service data, combined with survey data and customer demographics data to study patterns of customer behaviors and purchase intentions using Python. • Processed raw data using R and built data pipeline to transform the source data into multiple levels; Conducted ETL processes and set up databases using MySQL. • Built predictive models based on sales and demographic data analysis to develop recommendations on marketing; Conducted customer analysis to target… Show more • Analyzed sales data and service data, combined with survey data and customer demographics data to study patterns of customer behaviors and purchase intentions using Python. • Processed raw data using R and built data pipeline to transform the source data into multiple levels; Conducted ETL processes and set up databases using MySQL. • Built predictive models based on sales and demographic data analysis to develop recommendations on marketing; Conducted customer analysis to target high-value customers. Show less

• Planned for data collection for analytics and extracted historical data from SQL database; Joint data from competitor databases using historical client lists to seek out unsaturated markets and collaboration opportunities.• Processed data containing personality survey records and prices for human dynamics products; Provided competitor analysis and target recommendation aiming to expand service.• Visualized the analysis in Tableau to write value-added evaluation report on ISPI… Show more • Planned for data collection for analytics and extracted historical data from SQL database; Joint data from competitor databases using historical client lists to seek out unsaturated markets and collaboration opportunities.• Processed data containing personality survey records and prices for human dynamics products; Provided competitor analysis and target recommendation aiming to expand service.• Visualized the analysis in Tableau to write value-added evaluation report on ISPI products and explained the results to non-tech report readers. Show less

• Increased customer satisfaction rate through end-to-end analysis in Python on customer service, based on online survey involving 10,000+ individual customer data points.• Identified causes of dissatisfication by segmenting customers into groups with K-means and analyzed cause effects of characteristics within each groups through MARS regression in R; Promoted data-driven strategies for each group.• Conducted in-depth research on the TMT industry from 20+ sources regarding the… Show more • Increased customer satisfaction rate through end-to-end analysis in Python on customer service, based on online survey involving 10,000+ individual customer data points.• Identified causes of dissatisfication by segmenting customers into groups with K-means and analyzed cause effects of characteristics within each groups through MARS regression in R; Promoted data-driven strategies for each group.• Conducted in-depth research on the TMT industry from 20+ sources regarding the customers, competitors and market trends; Discovered and Analyzed future opportunities and challenges for China Telecom. Show less

• Built predictive models and reports that segment customers into groups based on their predicted next purchase to help marketing teams delivering more personalized message.• Presented prediction results to engineers for decision making; Held data analysis knowledge sharing meeting to facilitate communication and understanding between data teams and software teams.• Consulted with companies in order to solve business analytics concerns.