Xiaoxiao Lu

Xiaoxiao Lu Email and Phone Number

Retail and FMCG Special Committee InaugurationThe Relationship Between F&B Brand Global Expansion and FMCG IndustryXiaoxiao (Heidi) Lu | Global Channel Director | FBIF @ Simba Events
shanghai, shanghai, china
Xiaoxiao Lu's Location
Shanghai, China, China
About Xiaoxiao Lu

I graduated from a top 50 QS-ranked university with a strong business education and currently work at a renowned food and beverage forum in China. My role has exposed me to thousands of upstream and downstream enterprises, providing a diverse and holistic perspective. With a robust resource network, I have engaged with over 7,000 Chinese food and beverage companies and facilitated collaborations among more than 300 enterprises. My experience in personnel management and team building enabled me to successfully incubate three projects from the ground up, enhancing collaboration in the industry. Currently, I am dedicated to helping these businesses expand internationally, focusing on trade and brand development to bring more high-quality Chinese food and beverage brands to the global market!

Xiaoxiao Lu's Current Company Details
Simba Events

Simba Events

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Retail and FMCG Special Committee InaugurationThe Relationship Between F&B Brand Global Expansion and FMCG IndustryXiaoxiao (Heidi) Lu | Global Channel Director | FBIF
shanghai, shanghai, china
Website:
simbaevents.cn
Employees:
62
Xiaoxiao Lu Work Experience Details
  • Simba Events
    Director Of Channel Development
    Simba Events Sep 2023 - Present
    中国 上海市 闵行区
    The Food and Beverage Innovation Forum (FBIF) shares global successful business cases, innovative ideas and technologies, helping industry decision makers gain insights into future trends and promote the development of the food and beverage industry. FBIF is often called the "Davos" of the food and beverage industry. It has been held for 10 sessions since 2014, attracting the participation of the world's top 100 food and beverage companies. In 2025, FBIF is expected to attract more than 48,000 participants, mainly middle and senior management personnel, with an annual growth rate of more than 60%.Main responsibilities:1. [Domestic channels] We have cooperated with many leading domestic channels such as JD.com, Dashang, Meiyijia, 7-11, Lawson, Metro, Hema, Haotemai, etc.2. [Overseas channels] We are currently actively developing food retail channels and distribution resources related to overseas routes such as Australia, New Zealand, North America, and Saudi Arabia (some results have been achieved), online: Amazon, Temu, TikTok, shoppee, Yami, Weee, HungryPanda, etc., offline: Mercadona, Tops (Thailand), OCM Huayuan, etc. have all cooperated.
  • Simba Events
    Head Of Channel Activities
    Simba Events Jan 2023 - Sep 2023
    中国 上海市 闵行区
    Job Responsibilities:1. Research the selection demands for omni-channel procurement. 2. Plan and host two events: the "FBIF Channel Matching Conference" and the "FBIF Channel Dinner." 3. Invite guests from brands and channelsChannel Matching Conference:Invited over 500 brand companies (including Mars, Nestlé, Want Want, Mengniu, Yili, etc.) and 100 channel partners and distributors (such as 7-11, Lawson, Metro, Hema, etc.) for on-site procurement discussions. Channel & Brand Gala:Organized a dinner for 150 participants, all senior executives, to discuss the development trends of the food and beverage channel in China.
  • Simba Events
    Head Of Food Rader
    Simba Events Dec 2022 - Jan 2023
    中国 上海市 闵行区
    FoodTalks Food Radar is a food industry platform that was officially launched in July 2023, focusing on accurate supplier matching. It provides data from more than 6,000 companies, more than 10,000 products, and partnerships with more than 30,000 companies in 18 supplier categories.Job responsibilities:1. Build a team from 0-1 and build a food radar supplier platform.2. Responsible for attracting upstream food suppliers to the platform, leading the team to realize 1 million in 2 months, and successfully attracting 6,880+ upstream food supplier companies in 1 year, including the top: Want Want, Tetra Pak, Uni-President, Rhine Bio, IFF, ADM, etc.3. Facilitate successful cooperation with at least 200 food brands and upstream food suppliers
  • Topdigital
    Event Planning Manager
    Topdigital Jul 2022 - Nov 2022
    中国 上海市
    Job Responsibilities:1. Plan and host a marketing salon for 50 attendees, inviting senior executives from top brands across various industries, such as Philips and Adidas. 2. Organize the TopDigital Summit for 1,000 participants, inviting relevant senior speakers to present.
  • T2 Tea
    Program Intern
    T2 Tea Aug 2020 - Sep 2020
    澳洲 Victoria 墨尔本
  • Ningbo Jiayou Technology Service Co., Ltd.
    Founder
    Ningbo Jiayou Technology Service Co., Ltd. Jan 2018 - Dec 2019
    Ningbo, Zhejiang, China
    Founded Ningbo Jiayou Technology Service Co., Ltd.Job Responsibilities:Coordinated the "Let's Go" project, participated in the Ningbo University Internet Entrepreneurship Competition, won the second prize at the school level, and advanced to the Zhejiang Provincial Competition.Led the team to complete market research, business plan development (BP), WeChat applet development, and the operation and maintenance of projects over a two-month period.Developed tourism resources and signed an agency cooperation agreement with China International Travel Service.

Xiaoxiao Lu Education Details

Frequently Asked Questions about Xiaoxiao Lu

What company does Xiaoxiao Lu work for?

Xiaoxiao Lu works for Simba Events

What is Xiaoxiao Lu's role at the current company?

Xiaoxiao Lu's current role is Retail and FMCG Special Committee InaugurationThe Relationship Between F&B Brand Global Expansion and FMCG IndustryXiaoxiao (Heidi) Lu | Global Channel Director | FBIF.

What schools did Xiaoxiao Lu attend?

Xiaoxiao Lu attended Monash University, Monash College, Ningbo University.

Who are Xiaoxiao Lu's colleagues?

Xiaoxiao Lu's colleagues are Sally Lau, Jemmy Yang, Lilian Xiang, Bryan Lee, Frank Wu, Marcia Liu, Eileen Tang.

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