Xiaoxiao Lu Email and Phone Number
I graduated from a top 50 QS-ranked university with a strong business education and currently work at a renowned food and beverage forum in China. My role has exposed me to thousands of upstream and downstream enterprises, providing a diverse and holistic perspective. With a robust resource network, I have engaged with over 7,000 Chinese food and beverage companies and facilitated collaborations among more than 300 enterprises. My experience in personnel management and team building enabled me to successfully incubate three projects from the ground up, enhancing collaboration in the industry. Currently, I am dedicated to helping these businesses expand internationally, focusing on trade and brand development to bring more high-quality Chinese food and beverage brands to the global market!
Simba Events
View- Website:
- simbaevents.cn
- Employees:
- 62
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Director Of Channel DevelopmentSimba Events Sep 2023 - Present中国 上海市 闵行区The Food and Beverage Innovation Forum (FBIF) shares global successful business cases, innovative ideas and technologies, helping industry decision makers gain insights into future trends and promote the development of the food and beverage industry. FBIF is often called the "Davos" of the food and beverage industry. It has been held for 10 sessions since 2014, attracting the participation of the world's top 100 food and beverage companies. In 2025, FBIF is expected to attract more than 48,000 participants, mainly middle and senior management personnel, with an annual growth rate of more than 60%.Main responsibilities:1. [Domestic channels] We have cooperated with many leading domestic channels such as JD.com, Dashang, Meiyijia, 7-11, Lawson, Metro, Hema, Haotemai, etc.2. [Overseas channels] We are currently actively developing food retail channels and distribution resources related to overseas routes such as Australia, New Zealand, North America, and Saudi Arabia (some results have been achieved), online: Amazon, Temu, TikTok, shoppee, Yami, Weee, HungryPanda, etc., offline: Mercadona, Tops (Thailand), OCM Huayuan, etc. have all cooperated. -
Head Of Channel ActivitiesSimba Events Jan 2023 - Sep 2023中国 上海市 闵行区Job Responsibilities:1. Research the selection demands for omni-channel procurement. 2. Plan and host two events: the "FBIF Channel Matching Conference" and the "FBIF Channel Dinner." 3. Invite guests from brands and channelsChannel Matching Conference:Invited over 500 brand companies (including Mars, Nestlé, Want Want, Mengniu, Yili, etc.) and 100 channel partners and distributors (such as 7-11, Lawson, Metro, Hema, etc.) for on-site procurement discussions. Channel & Brand Gala:Organized a dinner for 150 participants, all senior executives, to discuss the development trends of the food and beverage channel in China. -
Head Of Food RaderSimba Events Dec 2022 - Jan 2023中国 上海市 闵行区FoodTalks Food Radar is a food industry platform that was officially launched in July 2023, focusing on accurate supplier matching. It provides data from more than 6,000 companies, more than 10,000 products, and partnerships with more than 30,000 companies in 18 supplier categories.Job responsibilities:1. Build a team from 0-1 and build a food radar supplier platform.2. Responsible for attracting upstream food suppliers to the platform, leading the team to realize 1 million in 2 months, and successfully attracting 6,880+ upstream food supplier companies in 1 year, including the top: Want Want, Tetra Pak, Uni-President, Rhine Bio, IFF, ADM, etc.3. Facilitate successful cooperation with at least 200 food brands and upstream food suppliers -
Event Planning ManagerTopdigital Jul 2022 - Nov 2022中国 上海市Job Responsibilities:1. Plan and host a marketing salon for 50 attendees, inviting senior executives from top brands across various industries, such as Philips and Adidas. 2. Organize the TopDigital Summit for 1,000 participants, inviting relevant senior speakers to present. -
Program InternT2 Tea Aug 2020 - Sep 2020澳洲 Victoria 墨尔本 -
FounderNingbo Jiayou Technology Service Co., Ltd. Jan 2018 - Dec 2019Ningbo, Zhejiang, ChinaFounded Ningbo Jiayou Technology Service Co., Ltd.Job Responsibilities:Coordinated the "Let's Go" project, participated in the Ningbo University Internet Entrepreneurship Competition, won the second prize at the school level, and advanced to the Zhejiang Provincial Competition.Led the team to complete market research, business plan development (BP), WeChat applet development, and the operation and maintenance of projects over a two-month period.Developed tourism resources and signed an agency cooperation agreement with China International Travel Service.
Xiaoxiao Lu Education Details
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Distinction
Frequently Asked Questions about Xiaoxiao Lu
What company does Xiaoxiao Lu work for?
Xiaoxiao Lu works for Simba Events
What is Xiaoxiao Lu's role at the current company?
Xiaoxiao Lu's current role is Retail and FMCG Special Committee InaugurationThe Relationship Between F&B Brand Global Expansion and FMCG IndustryXiaoxiao (Heidi) Lu | Global Channel Director | FBIF.
What schools did Xiaoxiao Lu attend?
Xiaoxiao Lu attended Monash University, Monash College, Ningbo University.
Who are Xiaoxiao Lu's colleagues?
Xiaoxiao Lu's colleagues are Sally Lau, Jemmy Yang, Lilian Xiang, Bryan Lee, Frank Wu, Marcia Liu, Eileen Tang.
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