Xiaoxin (Grace) Zhang Email & Phone Number

中国 上海市

Set industry annual goals & plan to increase Ad revenue and market share. Generate methodology of new product & best-seller, identify potential category/price band/selling point. Peak season & content operation such as locating offensive and defensive categories, exploring popular short video and live streaming.· Product: Spitted standard & non-standard, seasonal & lasting categories. Updated new & gifting products and increased Ad consumption by 4% among 35 top customers.· Campaign: Operated peak seasons such as Double 11/Double 12/CNY Festival/Valentine's Day/Women’s Day with industry Ad consumption exceeding 100% on average.· Content: Guided customers to focus on high-quality selling points/hot topics. Operated and followed 14 hot topics in 2023 with Ad consumption accounting for 2% of the whole industry.

· Product MarketingResponsible for project management from design to production, calculating cost & gross margin, price & volume. Cooperated with financial, legal, supply chain, and sales. Philips & League of Legends IP Shaver has been successfully launched in Oct 2022.· Brand MarketingLead new product go-to-market launches, including media planning, digital communication, KOL seeding, event execution, celebrity shooting, co-branding, etc. Collaborated with multiple functional teams & media agencies to drive media effectiveness & efficiency.· E-commerce SalesParticipated in “Double 11” EC promotions. Supervised Tmall flagship stores; determined sales targets & cost & mechanism & design; managed products & portfolios; optimized digital resources & ads to drive traffic and sales based on ROI. In Tmall “Double 11” 2021 Philips ranked first in the list of shaver brands.

中国 上海

中国 上海

中国 北京

Master, Journalism & Communication

Term Exchange, Communication