Xiaoyi Lin Email & Phone Number

Dallas/Fort Worth Area

Arlington, Tx

• Work with internal users to resolve business and technical problems through effective identification, diagnosis, resolution, and enhancements to Salesforce processes and applications.• Develop campaign strategies based on data analysis, set up project milestone and collaborate with external partners to fulfill work requirements. • Execute SEM(Search Engine Marketing) strategies for keyword research, campaign structuring, targeting, and optimization, as well as implement Ads scripts to automate recurring processes and track the performance of ads, resulting in average 17% decrease in YOY cost per lead.• Prepare ad-hoc reports and dashboards by using Power BI and Google Data Studio to assist in planning, execution, and analysis of the organization activities.• Strategically implement web analytic tags to enable tracking of website. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights.

Addison, Tx

• Creating interactive graphics and dashboards in 4 key markets for monthly report in Tableau• Programmed a web crawler to collect house information for 15 counties in Texas and export Excel file using Python• Designed heat maps and time lapse videos for Houston area to provide insight into transaction changing during Hurricane Harvey

Ningbo, Zhejiang, China

• Reviewed the past-year sales data to forecast sales across all facets of BicSmart online business• Analyzed the pricing of the whole platform for more than 100 kinds of electronic products resulting in improving the sales• Maintained effective business relationship with customers to increase 10% purchase order

Bangkok Metropolitan Area, Thailand

• Conducted market research in ecommerce market about high-end garment retailing industry• Operated warehouse daily inventory management and maintained the optimal stock level to ensure timely availability of products• Coordinated the tradeshow in Osaka, JP and Paris, FR by negotiating with more than 10 contractors to make the progress smoothly

Master’S Degree, Business Analytics, 3.54

Bachelor’S Degree, Finance, 3.74

Minored in Accounting. Overseas Studies Program: 1 semester at HEC-ULg, focus on Economics.

Exchange Student, Economics

Received graduate level courses.