Xiaoyu Chen

Xiaoyu Chen Email and Phone Number

Consumer Insights and Customer Experience @ Sallie Mae
Xiaoyu Chen's Location
Boston, Massachusetts, United States, United States
Xiaoyu Chen's Contact Details

Xiaoyu Chen work email

Xiaoyu Chen personal email

n/a
About Xiaoyu Chen

Purpose-driven researcher and strategist with 10+ years of experience spanning consumer products and tech. I uncover insights and influence product strategy through empathetic storytelling, compelling data, and cross functional partnership.

Xiaoyu Chen's Current Company Details
Sallie Mae

Sallie Mae

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Consumer Insights and Customer Experience
Xiaoyu Chen Work Experience Details
  • Sallie Mae
    Senior Manager Consumer Insights
    Sallie Mae Jan 2024 - Present
    Newark, De, Us
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  • Self-Employed
    Freelance Consultant
    Self-Employed Jun 2023 - Present
  • Blink Ux
    Ux Researcher
    Blink Ux Jul 2022 - Feb 2023
    Seattle, Washington, Us
    Consulted on user research and design projects spanning B2C, B2B, and enterprise experiences for clients across industries including Google, Wells Fargo, and eBay. Responsibilities include:- Led research across product development lifecycle (from generative to evaluative) to deliver actionable insights and recommendations that guide product strategy, design, and feature prioritization.- Developed research-based artifacts, such as user personas and journey maps, to align cross-functional stakeholders and drive user-centered design outcomes.- Delivered influential leadership presentations using storytelling to generate empathy and action.
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  • Procter & Gamble
    Senior Manager Consumer Insights
    Procter & Gamble Apr 2019 - May 2022
    Cincinnati, Ohio, Us
    Led market and consumer insights to identify market opportunities and drive business revenue for the North America Grooming sector. Some of my favorite work include: - Conducted and synthesized mixed-method market research to create a business case for multicultural consumers as +3% category growth opportunity. Successfully influenced business strategy to fill gaps in product design, retail distribution and media representation.- Led co-creation design sprint for brand positioning and visual identity, resulting in market share growth. Piloted business driver assessment leveraging both qualitative shopper insights and conjoint portfolio model, uncovering sales opportunities with a top retail partner.- Designed and implemented studies across the product development lifecycle to develop and refine the positioning of new disruptive product innovation. Led to a successful launch where sales far exceeded expectations.
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  • Procter & Gamble
    Global Program Manager
    Procter & Gamble Jul 2016 - Apr 2019
    Cincinnati, Ohio, Us
    Managed innovation across commercial and technical teams for global Venus portfolio. Notable programs include:- Delivered strategic product innovation in 50% compressed timing while being laser-focused on solving unmet consumer needs. Launch enabled category sales growth for the first time in three years. - Led packaging innovation program to improve environmental footprint while reducing cost by 15%.
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  • Procter & Gamble
    Global Project Manager
    Procter & Gamble Jul 2013 - Jun 2016
    Cincinnati, Ohio, Us
    - Led multiple global technical teams through product ideation, design and delivery
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  • Procter & Gamble
    Engineer / Project Manager
    Procter & Gamble Sep 2008 - Jul 2013
    Cincinnati, Ohio, Us
    - Managed capital projects in one of P&G's largest facilities.
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  • Procter & Gamble
    Intern
    Procter & Gamble Jan 2007 - Aug 2007
    Cincinnati, Ohio, Us
    View

Xiaoyu Chen Skills

Cross Functional Team Leadership Leadership Lean Manufacturing Continuous Improvement Product Development Project Management Manufacturing Engineering Capital Management Scheduling Management Process Engineering Creative Problem Solving Analytic Thinking Design Thinking Consumer Products Product Innovation Analysis Management Strategy R&d Program Management Business Process Improvement

Xiaoyu Chen Education Details

  • General Assembly
    General Assembly
    Product Management
  • Babson College
    Babson College
    General
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Chemical And Biomolecular Engineering

Frequently Asked Questions about Xiaoyu Chen

What company does Xiaoyu Chen work for?

Xiaoyu Chen works for Sallie Mae

What is Xiaoyu Chen's role at the current company?

Xiaoyu Chen's current role is Consumer Insights and Customer Experience.

What is Xiaoyu Chen's email address?

Xiaoyu Chen's email address is chen.x@pg.com

What schools did Xiaoyu Chen attend?

Xiaoyu Chen attended General Assembly, Babson College, University Of Illinois Urbana-Champaign.

What are some of Xiaoyu Chen's interests?

Xiaoyu Chen has interest in Arts And Culture.

What skills is Xiaoyu Chen known for?

Xiaoyu Chen has skills like Cross Functional Team Leadership, Leadership, Lean Manufacturing, Continuous Improvement, Product Development, Project Management, Manufacturing, Engineering, Capital Management, Scheduling Management, Process Engineering, Creative Problem Solving.

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