Xiaoyu Yao Email & Phone Number

Manage daily optimizations of digital advertising campaigns across multi-platforms Analyze campaign performance for opportunities to improve campaign CVR, ACOS, ROAS, and etc. Conduct market/competitive research, keyword mining, tracking organic growth, and other ad-hoc tasks

-Helped local businesses conduct industry analysis and to create a strategy for sustainable, long-term development.-Came up with a content marketing strategy to Increase customer awareness on social media platforms.-Assisted the mentor to check and modify some details in our daily meeting.

Columbus, Ohio Area

♣ Researched the social networking and advertising industry to find trends and key success factors companies must follow in order to stay engaging and competitive♣ Provided a proposal that help our client increase customer engagement and advertising revenue

Athens, Ohio, United States

 Used research skills to compile an analysis of the amusement park industry Created financial statements for the company to analyze current state in the market Improved public speaking for complex business presentation in front of Senior Partners

Master'S Degree, Digital Marketing

Bachelor'S Degree, Marketing

Activities and Societies: Taking Integrated Business Cluster in the 2018's summer and used research skills to compile an analysis.