大数据平台-数据应用层0-1搭建资产风控业务-量化决策负责

- Lead a team of 7;- User Growth Hacker who's in responsible for the overall conversion rate from Ads Impressions to Acquisitions.- Work deeply with mainstream publishers, namely, Tiktok and Tencent media.- Designed an intelligent platform which allows to publish ads in one-click and automatically manages ads based off real-time updated metrics.- Conduct AB tests on Landing Pages, Ad contents and audience packages.

- Work with business team in order to solve client-facing problems. Focused on Automotive Industry.- Internal Process Automation/ Optimization. Worked with Python, SQL, Hive, R, Spark, HTML, Javascript.- KPI Dashboards Creation and Management.

Created KPI dashboards with Tableau to CMO and designed advanced analysis modules with Alteryx, which saves Marketing Analysis Time by 90% and significantly facilitate the decision making process of management.

Worked within a team of 5 for SuddenLink(Regional TV Content Distributor) on Market Research and Growth Strategy. Delivered strategic recommendations for SuddenLink to cooperate with TV content Provider and TV advertisers by leveraging individual data.- Defined customer insights by Marketing Research on Cord Cutting and Time Shifting behaviors for TV viewers. - Rolled up over 1 billion records of viewing behavior data into 4000 pieces data with SAS on customer level, program level, and genre level.- Segmented customers based on variety of behaviors with Entropy Analysis with SAS and Excel.- Demonstrated profitability of Bundle Sales with Market Basket Analysis with R and Excel.- Demonstrated feasibility of prediction on success of new TV shows with Logistic Regression Model and Regression Tree with R and Excel.

Worked within a team of 4 for clients from tourism service and automotive industry. Generated customer behaviors and insights reports with Baidu Analysis(SINAN), Microsoft Access, Microsoft Excel, and Microsoft SPSS.- Provided quantitative analysis support for qualitative-analysis teammate, reported analysis results to leader regularly, acquired data by communicating with IT department.- Promoted media plans to clients and encouraged them to purchase advertisements in Baidu’s digital media.- Acquired 6 million data with PVTOOL(Baidu's proprietary tool), cleaned data into 5,000 records with Microsoft Access- Segmented records based on key words with Excel- Conducted calculations for KPIs, such as keywords search frequency, time consumption, conversion rate, with SPSS.

- Exported sales data from Oracle and produced daily sales reports in Excel- Conducted market and product analysis with Excel & Access, and allocated cars to different sales departments with self-designed models- Updated sales data in EBS system and assessed the performance of distributors- Communicated with marketing department and joined in the planning &implementation of marketing activities