1. Responsible for launching, planning of new products, leading the pricing, positioning, extraction of selling points of products and dig out differentiation of products to drive the value of customers.2. Update the competitors' intelligence and keep the peers posted to manage the product strategy.3. Update and maintain the sales tools, conduct product training plans and leading product promotion meetings.4. Support sales for business development (pricing, presentation, contract management…)5. Collaborate across departments, manage project schedules and deliveries, coordinate development teams, operations and other related departments to achieve project goals.

1. Define business, market, product requirements, set the price strategy and sales policy of the products, at the same time establish the schedule, budget and milestones of the projects; (increased the snow tire sales amount 132% in 2015)2. Understanding market trends, customer insights, competitive dynamics and regulations, collect market and competitor’s information, deep analysis and management price, sales policy, selling point, market share and customer experience of key products, propose solution to improve sales and market share;3. Make and improve roadmap of products, targeted layout the future market from the long-term view, ensure new products move forward smooth by plan; (planning leading-in new products from 2015-2018);4. Implement invoicing management of imported products, make order more rational, stock holding month of each items reach the balance point;

1. Collection marketing information, competitive conditions, communication needs with the sales department and customers; realize and analyze the customer needs in different region;2. Production of bidding documents and prepare qualification documents; complete a series of brochures, product catalog and promotional video.3. Responsible for the company's overseas market, fully realize oversea various needs for the products. According to the feedback, analyze and formulate strategy of oversea marketing (SWOT analysis and pricing policy)