Xi Hau Decker, Mba Email & Phone Number

California, United States

San Mateo, Ca, Us

As a Member of the Portfolia FemTech III Fund, we are revolutionizing innovation in women’s health, for returns and impact. Our fund focuses on two areas: 1) new technologies and solutions to enhance the aging experience for those 50+ as well those caring for the elderly, and 2) emerging knowledge and solutions that will improve longevity and vitality.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Oversaw marketing strategy for Point of Care and Oncology. Responsible for strategic marketing plan, commercial strategy, new product introductions, distribution management, pricing, and sales enablement.✪ Drive segmentation strategy and direct targeted marketing plans for Point of Care and Oncology ✪ Design visibility and engagement with marketing communications and digital strategy✪ Drive lead generation and acceleration of opportunities into the sales funnel via Account Based Marketing✪ Measure effectiveness of marketing tactics and channels to direct and prioritize marketing campaigns

Sunnyvale, Ca, Us

Oversaw business and marketing strategy for Oncology. Responsible strategic marketing plan, commercial strategy, new product introductions, branding, pricing, regional alignment, sales enablement, and budgeting.✪ Drive commercial strategy and direct marketing plans and maintain competitiveness✪ Established global marketing programs & campaigns to maximize value to customers and business✪ Initiated comprehensive communications and awareness plan for external and internal audiences✪ Launched early access program to drive KOL adoption and customer advocacy

Switzerland 🇨🇭 , Ch

Oversaw business and marketing strategy within NAVIFY portfolio. Responsible for product strategy and roadmap, commercial strategy, new product introductions, branding, pricing, regional alignment, sales enablement, budgeting and P&L.✪ Initiated comprehensive awareness plan across key stakeholders in healthcare systems✪ Defined strategic plan to deliver products to meet evolving market needs and maintain competitiveness✪ Established global marketing programs & campaigns to maximize value to customers and business✪ Launched early access program to drive KOL adoption, clinical data and customer advocacy

Venlo, Limburg, Nl

Oversaw $25M in new product development. Responsible for strategic planning, customer experience design, pricing, strategic partnerships, sales enablement, budgeting, forecasting, investor relations and P&L.✪ Spearheaded market expansion and formalized strategic plan; grew 5-year forecast by $50M. ✪ Enabled partnerships; driving product pipeline development milestone payments of over $5M. ✪ Optimized product roadmap; reduced time to market by 9 months and saving $3M in development cost.

South San Francisco, Ca, Us

Oversaw $250M business unit. Responsible for strategic planning, new product development, marketing and brand management, sales enablement, vendor relations, public relations, budgeting, forecasting and pricing.✪ Championed marketing automation; increased ROI by 30% and reduced cost by $50K over 12 months. ✪ Spearheaded customer awareness campaign; grew incremental revenue by $5M over 12 months.✪ Launched certified service provider network; secured 40+ members, increased annual sales by $2M.✪ Initiated new product development; elevated sales attachment rate by 50% over 9-month period.✪ Enhanced SEM strategy; increased Google Quality Scores by 63%, organic search ranking by 100%.✪ Prioritized media spend on banner ads; reduced cost by 85% while maintaining 40% of traffic.

Santa Clara, Ca, Us

Oversaw $50M product line. Responsible for identifying growth opportunities, strategic & tactical planning, B2B presentations, business development, acquisitions & partnerships, forecasting and pricing.✪ Drove portfolio strategy for new company acquisition; grew revenue from $0 to $4M in 18 months. ✪ Analyzed and tracked KPIs and made recommendations based on findings; grew revenue 30% YOY. ✪ Partnered with sales and support to understand product acceptance; increased re-order rate by 20%.✪ Evaluated global market opportunities and implemented plan; increased sales 75% in Europe and Asia.

Waltham, Ma, Us

Oversaw $100M product line. Responsible for identifying growth opportunities, customer persona development, sales enablement, vendor relations, messaging & branding and competitive analysis.✪ Designed and implemented joint sales and marketing plan; increased lead generation by 20%. ✪ Developed customer segmentation strategy; improved customer satisfaction by 30% over 12 months. ✪ Established sales funnel playbook; increased sales close rate from 10% to 25% over 12 months.

Waltham, Ma, Us

Waltham, Ma, Us

Mba, Master'S In Business Administration

Genetics, Biology