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Xi Hau Decker, Mba Email & Phone Number
Sr. Director, Worldwide Product Marketing, STI, Women's Health and Oncology
at
Cepheid
1 work email found
@cepheid.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Sr. Director, Worldwide Product Marketing, STI, Women's Health and Oncology
Location
San Francisco Bay Area, United States, United States
Who is Xi Hau Decker, Mba? Overview
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Quick answer
Xi Hau Decker, Mba is listed as Sr. Director, Worldwide Product Marketing, STI, Women's Health and Oncology at Cepheid, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at cepheid.com and a matched LinkedIn profile for Xi Hau Decker, Mba.
Xi Hau Decker, Mba previously worked as Investor at Portfolia and Sr. Director, Women's Health, Sexual Health & Oncology, Global Product Management at Cepheid. Xi Hau Decker, Mba holds Mba, Master'S In Business Administration from California State University - East Bay.
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Email format at Cepheid
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*@cepheid.com
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AeroLeads found 1 current-domain work email signal for Xi Hau Decker, Mba. Compare company email patterns before reaching out.
Profile bio
About Xi Hau Decker, Mba
STRATEGIC MARKETING EXECUTIVEMARKET DEVELOPMENT & SALES ENABLEMENT - Underperforming product launch jeopardized company growth targets. Solicited customer feedback, benchmarked competition, spearheaded service provider program development, authored marketing toolbox and formalized global commercialization strategy. Secured 40 global partners; grew sales from $100K to $2M in 6 months.BRANDING & CAMPAIGN MANAGEMENT - Inadequate brand awareness prohibited customer adoption. Conducted market research, gathered input from key stakeholders, discovered customer knowledge gaps, optimized marketing strategy, championed educational campaign and retrained sales staff. Procured 5K+ leads over 12 months; increased sales funnel by $20M. LEADERSHIP, TEAM BUILDING & ORGANIZATIONAL DEVELOPMENT - Merger acquisition integration caused brand confusion and sales misalignment. Interviewed key stakeholders, identified gaps, defined customer segments, evaluated company strengths, championed marketing and brand strategy and re-trained sales team. Grew newly acquired company revenue from $0 to $4M in 18 months.NEW PRODUCT DEVELOPMENT & LIFECYCLE MANAGEMENT - Limited product features prohibited product compatibility and sales growth. Analyzed sales data, conducted VOC, consulted R&D, authored customer requirements, developed marketing launch strategy, oversaw implementation and optimized sales training. Increased attachment rate by 50%; grew revenue $3M in 12 months. STRATEGIC PLANNING & PROJECT MANAGEMENT - Misaligned departmental priorities led to excessive and costly project delays. Performed market research, engaged key opinion leaders, prioritized growth opportunities, authored strategic roadmap, streamlined priorities, established KPIs and oversaw development. Cut time to launch by 9 months; saved $3M in development cost.
Listed skills include Product Management, Biotechnology, Genomics, Product Development, and 47 others.
Current workplace
Xi Hau Decker, Mba's current company
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12 roles
Xi Hau Decker, Mba work experience
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Investor
CurrentAs a Member of the Portfolia FemTech III Fund, we are revolutionizing innovation in women’s health, for returns and impact. Our fund focuses on two areas: 1) new technologies and solutions to enhance the aging experience for those 50+ as well those caring for the elderly, and 2) emerging knowledge and solutions that will improve longevity and vitality.
Jul 2024 - Present
Sr. Director, Women'S Health, Sexual Health & Oncology, Global Product Management
Current
Oct 2022 - Present
Sr. Director Of Marketing Oncology And Poc, Us
Oversaw marketing strategy for Point of Care and Oncology. Responsible for strategic marketing plan, commercial strategy, new product introductions, distribution management, pricing, and sales enablement.✪ Drive segmentation strategy and direct targeted marketing plans for Point of Care and Oncology ✪ Design visibility and engagement with marketing.
Jan 2022 - Oct 2022
Director Of Marketing, Oncology Americas
Oversaw business and marketing strategy for Oncology. Responsible strategic marketing plan, commercial strategy, new product introductions, branding, pricing, regional alignment, sales enablement, and budgeting.✪ Drive commercial strategy and direct marketing plans and maintain competitiveness✪ Established global marketing programs & campaigns to maximize.
Jan 2021 - Jan 2022
International Commercial Marketing Lead
Oversaw business and marketing strategy within NAVIFY portfolio. Responsible for product strategy and roadmap, commercial strategy, new product introductions, branding, pricing, regional alignment, sales enablement, budgeting and P&L.✪ Initiated comprehensive awareness plan across key stakeholders in healthcare systems✪ Defined strategic plan to deliver.
Nov 2017 - Jan 2021
Director Of Marketing
Oversaw $25M in new product development. Responsible for strategic planning, customer experience design, pricing, strategic partnerships, sales enablement, budgeting, forecasting, investor relations and P&L.✪ Spearheaded market expansion and formalized strategic plan; grew 5-year forecast by $50M. ✪ Enabled partnerships; driving product pipeline.
Jan 2016 - Mar 2017
Associate Director Of Marketing
Oversaw $250M business unit. Responsible for strategic planning, new product development, marketing and brand management, sales enablement, vendor relations, public relations, budgeting, forecasting and pricing.✪ Championed marketing automation; increased ROI by 30% and reduced cost by $50K over 12 months. ✪ Spearheaded customer awareness campaign; grew.
Jun 2013 - Jan 2016
Senior Product Manager
Oversaw $50M product line. Responsible for identifying growth opportunities, strategic & tactical planning, B2B presentations, business development, acquisitions & partnerships, forecasting and pricing.✪ Drove portfolio strategy for new company acquisition; grew revenue from $0 to $4M in 18 months. ✪ Analyzed and tracked KPIs and made recommendations based.
Apr 2011 - May 2013
Product Manager
Oversaw $100M product line. Responsible for identifying growth opportunities, customer persona development, sales enablement, vendor relations, messaging & branding and competitive analysis.✪ Designed and implemented joint sales and marketing plan; increased lead generation by 20%. ✪ Developed customer segmentation strategy; improved customer satisfaction.
Jan 2007 - Mar 2011
Business System Analyst
Jan 2005 - Jan 2007
Senior Software Engineer
Jan 2000 - Jan 2005
2 education records
Xi Hau Decker, Mba education
Mba, Master'S In Business Administration
California State University - East Bay
Genetics, Biology
University Of California, Davis
FAQ
Frequently asked questions about Xi Hau Decker, Mba
Quick answers generated from the profile data available on this page.
What company does Xi Hau Decker, Mba work for?
Xi Hau Decker, Mba works for Cepheid.
What is Xi Hau Decker, Mba's role at Cepheid?
Xi Hau Decker, Mba is listed as Sr. Director, Worldwide Product Marketing, STI, Women's Health and Oncology at Cepheid.
What is Xi Hau Decker, Mba's email address?
AeroLeads has found 1 work email signal at @cepheid.com for Xi Hau Decker, Mba at Cepheid.
Where is Xi Hau Decker, Mba based?
Xi Hau Decker, Mba is based in San Francisco Bay Area, United States, United States while working with Cepheid.
What companies has Xi Hau Decker, Mba worked for?
Xi Hau Decker, Mba has worked for Cepheid, Portfolia, Roche, Qiagen, and Ion Torrent By Life Technologies.
How can I contact Xi Hau Decker, Mba?
You can use AeroLeads to view verified contact signals for Xi Hau Decker, Mba at Cepheid, including work email, phone, and LinkedIn data when available.
What schools did Xi Hau Decker, Mba attend?
Xi Hau Decker, Mba holds Mba, Master'S In Business Administration from California State University - East Bay.
What skills is Xi Hau Decker, Mba known for?
Xi Hau Decker, Mba is listed with skills including Product Management, Biotechnology, Genomics, Product Development, Life Sciences, Commercialization, Lifesciences, and Program Management.
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