STRATEGIC MARKETING EXECUTIVEMARKET DEVELOPMENT & SALES ENABLEMENT - Underperforming product launch jeopardized company growth targets. Solicited customer feedback, benchmarked competition, spearheaded service provider program development, authored marketing toolbox and formalized global commercialization strategy. Secured 40 global partners; grew sales from $100K to $2M in 6 months.BRANDING & CAMPAIGN MANAGEMENT - Inadequate brand awareness prohibited customer adoption. Conducted market research, gathered input from key stakeholders, discovered customer knowledge gaps, optimized marketing strategy, championed educational campaign and retrained sales staff. Procured 5K+ leads over 12 months; increased sales funnel by $20M. LEADERSHIP, TEAM BUILDING & ORGANIZATIONAL DEVELOPMENT - Merger acquisition integration caused brand confusion and sales misalignment. Interviewed key stakeholders, identified gaps, defined customer segments, evaluated company strengths, championed marketing and brand strategy and re-trained sales team. Grew newly acquired company revenue from $0 to $4M in 18 months.NEW PRODUCT DEVELOPMENT & LIFECYCLE MANAGEMENT - Limited product features prohibited product compatibility and sales growth. Analyzed sales data, conducted VOC, consulted R&D, authored customer requirements, developed marketing launch strategy, oversaw implementation and optimized sales training. Increased attachment rate by 50%; grew revenue $3M in 12 months. STRATEGIC PLANNING & PROJECT MANAGEMENT - Misaligned departmental priorities led to excessive and costly project delays. Performed market research, engaged key opinion leaders, prioritized growth opportunities, authored strategic roadmap, streamlined priorities, established KPIs and oversaw development. Cut time to launch by 9 months; saved $3M in development cost.