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Now:- support the Ranking, Marketplace, and Growth of Content feed products: Spotlight (short-form video), Friends Story, Discover.Past:- delivered two ads performance products from scratch: conversion optimization, automatic bidding- hands on experience in ads (monetization) ranking / quality, conversion optimization, ads budget, ads marketplace, ads landing page quality, ads experiment analytics- overseeing performance ads product strategies and roadmaps: conversion optimization, automatic bidding- engineering leadership for a cross functional team in ads engineering org, driving performance ads product development from scratch: conversion optimization, automatic bidding. Revenue share increases from 0% to xx%.- Ph.D. in Machine Learning and Computer Vision
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Head Of Ads Delivery (Ads Quality)RobloxUnited States
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Head Of Content RankingSnap Inc. Apr 2022 - PresentSanta Monica, California, UsSupport the Ranking, Marketplace, and Growth of Snap feed products: Spotlight (short-form video), Friends Story, Discover. -
Engineering Manager (M2) Of Ads Ranking Conversion Modeling And Ads BiddingPinterest Oct 2019 - Apr 2022San Francisco, California, Usengineering manager in ads ranking (conversion optimization and ads bidding), built critical performance ads performance products from scratch- conversion optimization (Q1-2019 Earning: more advertisers can optimize their campaigns for conversions, bolstering Pinterest’s ability to help businesses effectively market their products and services. Adoption of conversion optimization has been very strong.)- automatic bid (Q4-2019 Earning: In 2020, one of our priorities is to make advertising on Pinterest more automated and easier to use and scale. To this end, we recently launched automatic bidding for traffic objectives, which is designed to spend the entirety of an advertiser’s budget on our platform with the lowest possible cost per click.) -
Software Engineer In Ads QualityPinterest Sep 2016 - Sep 2019San Francisco, California, UsTech lead in ads quality, practitioner in ads ranking, conversion optimization, ads budget, ads marketplace, ads landing page quality, ads experimentor, ads serving system development etc. - launched dozens of ads model for click through rate prediction, +xx% ads click through rate. - built conversion ads product from scratch, improving revenue share from 0 to xx%. - built automatic bidding ads product from scratch, improving revenue share from 0 to xx%. - launched new algorithm for ads marketplace auction, +xx% ads long click through rate. - built ads experiment dashboard to compare A/B test result (Front end + Back End) that's used by all ads engineers. - built ads landing page quality system from scratch, removing 404 and MFA (made for ads) ads.
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Software Engineer InternAlibaba Group May 2011 - Jul 2011Hangzhou, Cnbuilt supervised machine learning models to predict similarity between search query and keyword.
Dan Xie Skills
Dan Xie Education Details
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UclaStatistics -
University Of WaterlooElectric And Computer Engineering
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Zhejiang UniversityMinor In Advanced Honor Class Of Engineering Education
Frequently Asked Questions about Dan Xie
What company does Dan Xie work for?
Dan Xie works for Roblox
What is Dan Xie's role at the current company?
Dan Xie's current role is Head of Ads Delivery (Ads Quality).
What is Dan Xie's email address?
Dan Xie's email address is xi****@****.edu.cn
What is Dan Xie's direct phone number?
Dan Xie's direct phone number is +131087*****
What schools did Dan Xie attend?
Dan Xie attended Ucla, University Of Waterloo, Zhejiang University.
What skills is Dan Xie known for?
Dan Xie has skills like Computer Vision, C++, Machine Learning, Matlab, Latex, C, Algorithms, Data Mining, Python, R, Image Processing, Programming.
Who are Dan Xie's colleagues?
Dan Xie's colleagues are Yuxin Wang, Nekeliss Rbx, Mia Athanasopoulou, Guaxinóba Patriota, Ojinga A., Mythical Yoyo, Thor Gaming Tg.
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