TikTok Global Monetization - Search Ads- Built TikTok search ads products from scratch.- Search ads toggle launched globally in 2023 (https://www.tiktok.com/business/en-US/blog/introducing-tiktok-search-ads-toggle)- Search campaign launched in 2024 (https://ads.tiktok.com/business/en-US/blog/introducing-search-ads-campaign)- Experienced in ML-driven products, ad relevance, ad retrieval, ads ranking, intent recognition, and GenAI-powered creative solutions.---- Referral for experienced jobs: https://job.toutiao.com/s/6uvxVg2Referral for campus jobs: https://jobs.toutiao.com/s/6uvULB6Referral code: BHU4V3R

https://www.wsj.com/articles/nbcuniversal-aims-to-merge-tv-and-digital-ad-buying-with-new-tech-11578441600- Own end-to-end ideation, design, and delivery of features and technologies that enable clients to bring the best of linear ad experiences to digital and vice versa- Help set product strategy and direction for linear and digital unification- Identify new product opportunities from industry trends and challenges, and perform market / competitive analysis to inform product decisions and roadmap- Partner with various functions including sales, marketing, advisory services, and client solutions to successfully position products and features for successful client use- Participate in the full product enhancement lifecycle, from requirements gathering and prioritization of enhancement requests through design and oversight of implementation- Develop detailed requirements specifications, including detailed user interface mockups and the business logic- Investigate and analyze market trends, opportunities, and the competitive landscape to help guide FreeWheel's strategies and direction as well as help set and evaluate pricing models for new products

• Researched on needs and pain points for an emerging market segment; Understand market landscape through competitor analysis.• Validated and refine business models through customer interviews, surveys, and quantitative analysis.• Developed detailed user stories and draft wireframes. Presented product proposal to upper-management at LogMeIn.

Scrum Master for advertisement revenue calculation system redesign, negotiating business requirements trade-offs with product managers and technical team members while maintaining synchronicity with 10+ project teams to meet hard deadline.Engaged deeply with business requirement analysis for successful subsequent creation of technical design, test case design, regression automation framework development, self-testing, and automated CICD pipeline deployment and maintenance.

Selected for 3-month New York City assignment to gain face-to-face experience working with internal clients and external vendors.Reconstructed Python-based regression automation test framework and maintained video transcoding system.Supported third party video transcoding services, participated in technical negotiations with vendors, and provided technical suggestion/support/training to product manager and service team.

In-charge of Upfront project, a newly designed web service to facilitate bill calculation in advertising industry• Validated 100+ business requirements from product teams by conducting comprehensive and in-depth analysis; Designed key methodologies and documentation to facilitate product development, project schedule planning, and process control.• Participated in code development; Constructed automated testing environment; Provided technical support after product release.Scrum master of front end technology transformation team• Responsible for advertising system UI technology transformation project, including project planning, organizing scrum team daily stand-up meetings, cross-functional collaboration, and integration.• Led team to realize a 50%+ UI service performance improvement by transforming web system’s front-end implementation from JavaScript to React.