Building the Product Marketing function at Carbon6, the all-in-one SaaS platform consisting of 15+ tools (PPC, ad tech, inventory, ops, analytics, etc.) to empower seller growth on eCommerce platforms including Amazon, Walmart, and more!Owns product marketing strategy, positioning & messaging to seller and agency audiences, GTM, product adoption, cross-sell, and full lifecycle marketing.

Head of Amazon Brand Protection Product Marketing to help CN brands go global on Amazon- Own product marketing strategy, value propositioning/messaging, product go-to-market, sales enablement, content development, partnership marketing, research, and marketing metrics.- Established team from zero and expanded from single-product marketing to a suite of products. +73% YoY growth in product leads generation.- Own cross-channel marketing campaigns planning, execution, and content development via social media, email, CRM/Social CRM, website, events, TikTok, livestreaming, paid ads, etc. Improved viewership by +139% YoY.- Work cross functionally with WW Product, Program, Sales, PR, etc. to align product roadmap and drive GTM strategy.

Digital & Product Marketing for Amazon Global Selling- Owned marketing to drive CN Sellers to sell on Amazon JP (CN-JP). Developed marketing strategy, messaging, and campaigns. Improved CN-JP Seller business by +180% in 6 months.- Led merchandising events marketing. Drive Chinese Sellers’ awareness, participant, and success in Amazon’s tier-1 merchandising events (Prime Day, Black Friday/ Cyber Monday), delivering +106% YoY online reach.- Digital channel management. Established and owned Email marketing channel for Amazon Global Selling.

Program Manager for Amazon Global Selling Marketing & Education team- Owned lifecycle marketing automation and education programs to help CN Sellers accelerate sales on Amazon WW. Improved Sellers’ GMV by +44%. - Reengineered and automated lead generation process for Amazon Global Selling. Improved Marketing ROI visibility and sales efficiency.

Business Analyst for Amazon Global Sales Operation- Strategic business planning. Drive sales goal setting and headcount planning through data analysis and modeling.- Lead regular business reviews. Develop weekly business performance dashboard and insights to monitor sales performance, improve sales productivity.

• Conduct research of mutual funds, ETFs, bonds, Annuity products, and index signals utilizing internal and external sources including Morningstar and Bloomberg• Develop quantitative investment screening models and participate in conference calls with fund managers and RBC research team for further research• Reviewed client portfolios based on client risk profile, target asset allocation models, and market trends• Collect and organize client information through client meetings and develop retirement plans using Fidelity Personal Income Evaluator• Assist Financial Advisors to formalize business plans and prepare client meeting materials on a regular basis

• Assisted with the renewal of client’s commercial insurance by comparing benefits, service, and premium provided by different vendors• Collected and analyzed claims data of over 10 major clients to analyze commercial insurance claims trend• Completed over 10 Claim Reports for clients to illustrate the main issues in their insurance and benefit plans, and provided solutions to improve the benefit plans• Conducted research of the pension plans in the healthcare industry to assist in the formation of an industry fringe benefits report• Presented the key findings in the report to the client through conference call

• Assisted credit risk assessment by collecting company information, conducting industry analysis, and analyzing financial statements• Completed 2 review reports to evaluate client’s credit risk for manager’s decision making• Input 15 clients data into the credit application database for risk management review• Obtained a comprehensive view of corporate banking services and exposed to the whole process of loan issuance