Director Of Marketing And E-Commerce, Greater China And Singapore
Current
Jan 2021 - Present
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Xi Long Email & Phone Number
Director of Marketing and E-commerce, Greater China and Singapore
at
Etro
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Current company
Role
Director of Marketing and E-commerce, Greater China and Singapore
Location
Minhang District, Shanghai, China
Who is Xi Long? Overview
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Quick answer
Xi Long is listed as Director of Marketing and E-commerce, Greater China and Singapore at Etro, based in Minhang District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Xi Long.
Xi Long previously worked as General Manager, Integrated Marketing Sector, Greater China at Ruder Finn at Ruder Finn Communications, 罗德传播集团 and Marketing Communications Director, China at Michael Kors. Xi Long holds Bachelor, English Literature & Language from Shanghai International Studies University.
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Etro
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Profile bio
About Xi Long
Xi Long is a Director of Marketing and E-commerce, Greater China and Singapore at Etro. She possess expertise in media relations, internal communications, social media, event management, advertising management and 1 more skills.
Listed skills include Media Relations, Internal Communications, Social Media, Event Management, and 2 others.
Current workplace
Xi Long's current company
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5 roles
Xi Long work experience
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General Manager, Integrated Marketing Sector, Greater China At Ruder Finn
Ruder Finn Communications, 罗德传播集团
Long Xi led Ruder Finn data-driven marketing service for brands in Greater China, to achieve the best synergy among marketing activities across the board, including brand positioning, advertising creative, media strategy, digital marketing, PR and social media. Long Xi successfully built this new business unit from the scratch with strong entrepreneurship. Since joining, it has gone through the hyper growth period. Clients range from premium lifestyle to food & beverage, such as GAP, Mikimoto, Hennessy, Kappa, Disney, California Almonds, innocent drinks, etc.
Jul 2017 - Dec 2020
Marketing Communications Director, China
- Led marketing communications activities in China to improve the commerce and marketing capability. The functions include branding, digital marketing, social, advertising, PR, celebrities, and event. - led omni-channel marketing plan to achieve business objectives and enhance luxury brand image- Initiated Yang Mi ambassador project for 3 years, and successfully built MK's new i.t bag as the driver of the sales. - Worked closely with New York team. Led the team of 8, reported to APAC president and global communication Vice President.
Jun 2015 - Jul 2017
Senior Director, Head Of Consumer Marketing Practice
Provide brand marketing strategy, public engagement and issue/crisis management for wide range of brands, Retail, FMCG and Tourism. Clients include Starbucks, Delta Airlines, Hilton Worldwide, eBay, etcGrow Edelman shanghai consumer marketing practice, in terms of business revenue, client portfolio and PR talents.Team size: 35 people, including American, Singaporean and Chinese
Aug 2012 - Jul 2015
Communications Manager, China
Oversee the strategic development and implementation of communications for brands and lines under Giorgio Armani Group in China, including Emporio Armani, AJ | Armani Jeans, Armani Junior, Armani Collezioni. It includes brand communication, celebrity strategy, national publicity, advertising, media and VIP events.
Oct 2010 - Sep 2012
2 education records
Xi Long education
Bachelor, English Literature & Language
Shanghai International Studies University
Finance, Minor
Fudan University
FAQ
Frequently asked questions about Xi Long
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What company does Xi Long work for?
Xi Long works for Etro.
What is Xi Long's role at Etro?
Xi Long is listed as Director of Marketing and E-commerce, Greater China and Singapore at Etro.
Where is Xi Long based?
Xi Long is based in Minhang District, Shanghai, China while working with Etro.
What companies has Xi Long worked for?
Xi Long has worked for Etro, Ruder Finn Communications, 罗德传播集团, Michael Kors, Edelman, and Giorgio Armani Group.
How can I contact Xi Long?
You can use AeroLeads to view verified contact signals for Xi Long at Etro, including work email, phone, and LinkedIn data when available.
What schools did Xi Long attend?
Xi Long holds Bachelor, English Literature & Language from Shanghai International Studies University.
What skills is Xi Long known for?
Xi Long is listed with skills including Media Relations, Internal Communications, Social Media, Event Management, Advertising Management, and Building Brand Awareness.
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