Long Xi led Ruder Finn data-driven marketing service for brands in Greater China, to achieve the best synergy among marketing activities across the board, including brand positioning, advertising creative, media strategy, digital marketing, PR and social media. Long Xi successfully built this new business unit from the scratch with strong entrepreneurship. Since joining, it has gone through the hyper growth period. Clients range from premium lifestyle to food & beverage, such as GAP, Mikimoto, Hennessy, Kappa, Disney, California Almonds, innocent drinks, etc.

- Led marketing communications activities in China to improve the commerce and marketing capability. The functions include branding, digital marketing, social, advertising, PR, celebrities, and event. - led omni-channel marketing plan to achieve business objectives and enhance luxury brand image- Initiated Yang Mi ambassador project for 3 years, and successfully built MK's new i.t bag as the driver of the sales. - Worked closely with New York team. Led the team of 8, reported to APAC president and global communication Vice President.

Provide brand marketing strategy, public engagement and issue/crisis management for wide range of brands, Retail, FMCG and Tourism. Clients include Starbucks, Delta Airlines, Hilton Worldwide, eBay, etcGrow Edelman shanghai consumer marketing practice, in terms of business revenue, client portfolio and PR talents.Team size: 35 people, including American, Singaporean and Chinese

Oversee the strategic development and implementation of communications for brands and lines under Giorgio Armani Group in China, including Emporio Armani, AJ | Armani Jeans, Armani Junior, Armani Collezioni. It includes brand communication, celebrity strategy, national publicity, advertising, media and VIP events.