Xi Long personal email
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Xi Long is a Director of Marketing and E-commerce at Etro. She possess expertise in media relations, internal communications, social media, event management, advertising management and 1 more skills.
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Director Of Marketing And E-Commerce, Greater China And SingaporeEtro Jan 2021 - PresentMilan, It -
General Manager, Integrated Marketing Sector, Greater China At Ruder FinnRuder Finn Communications, 罗德传播集团 Jul 2017 - Dec 2020Long Xi led Ruder Finn data-driven marketing service for brands in Greater China, to achieve the best synergy among marketing activities across the board, including brand positioning, advertising creative, media strategy, digital marketing, PR and social media. Long Xi successfully built this new business unit from the scratch with strong entrepreneurship. Since joining, it has gone through the hyper growth period. Clients range from premium lifestyle to food & beverage, such as GAP, Mikimoto, Hennessy, Kappa, Disney, California Almonds, innocent drinks, etc.
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Marketing Communications Director, ChinaMichael Kors Jun 2015 - Jul 2017New York, New York, Us- Led marketing communications activities in China to improve the commerce and marketing capability. The functions include branding, digital marketing, social, advertising, PR, celebrities, and event. - led omni-channel marketing plan to achieve business objectives and enhance luxury brand image- Initiated Yang Mi ambassador project for 3 years, and successfully built MK's new i.t bag as the driver of the sales. - Worked closely with New York team. Led the team of 8, reported to APAC president and global communication Vice President. -
Senior Director, Head Of Consumer Marketing PracticeEdelman Aug 2012 - Jul 2015New York, Ny, UsProvide brand marketing strategy, public engagement and issue/crisis management for wide range of brands, Retail, FMCG and Tourism. Clients include Starbucks, Delta Airlines, Hilton Worldwide, eBay, etcGrow Edelman shanghai consumer marketing practice, in terms of business revenue, client portfolio and PR talents.Team size: 35 people, including American, Singaporean and Chinese -
Communications Manager, ChinaGiorgio Armani Group Oct 2010 - Sep 2012Milano, Mi, ItOversee the strategic development and implementation of communications for brands and lines under Giorgio Armani Group in China, including Emporio Armani, AJ | Armani Jeans, Armani Junior, Armani Collezioni. It includes brand communication, celebrity strategy, national publicity, advertising, media and VIP events.
Xi Long Skills
Xi Long Education Details
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Shanghai International Studies UniversityEnglish Literature & Language -
Fudan UniversityMinor
Frequently Asked Questions about Xi Long
What company does Xi Long work for?
Xi Long works for Etro
What is Xi Long's role at the current company?
Xi Long's current role is Director of Marketing and E-commerce.
What is Xi Long's email address?
Xi Long's email address is lo****@****ail.com
What schools did Xi Long attend?
Xi Long attended Shanghai International Studies University, Fudan University.
What are some of Xi Long's interests?
Xi Long has interest in Children, Arts And Culture, Environment.
What skills is Xi Long known for?
Xi Long has skills like Media Relations, Internal Communications, Social Media, Event Management, Advertising Management, Building Brand Awareness.
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