▪ Worked cross-functionally with Michelin's strategy, e-commerce, and communications teams to develop the 2023 go-to-market strategy.▪ Conducted O2O strategic lever study. Identified key levers in Michelin's DTC transformation program and recommended improvements on the O2O consumer experience.

Team leader of ICSP project - Blackmores pet health product line China market entry

Key clients: Costco, UK DIT, Radisson, Chemours, BASF▪ Provided full marketing solutions. Client case value over 8 million RMB annually. ▪ Full ownership of award-winning project Costco’s China market entry in 2019. Achieved 140% of the pre-sale target for membership card sales.▪ Led China lead generation campaigns for global semiconductor test company National Instruments. Achieved 10x ROMI with a direct link to additional 2M USD sales.▪ Directed the implementation of “Food is GREAT” U.K. gin campaign for U.K. Departments for International Trade. Advised gin exporters on local network and connected brand owners with over 500 F&B local professionals onsite.

Key clients: Wyeth, HBO Asia, Relais & Chateaux, BaseInterfaced with client leadership to identify vision, set priorities, and solidify varied PR needs.Selected Achievements:▪ Boosted market penetration for HBO Asia through the partnership with Reed POP. The product led to 43% increase in HBO Asia membership subscription base▪ Facilitated Wyeth Nutrition to launch CSR project “Illumina spaces” with China Women’s Development Foundation. ▪ Help base, an emerging real estate company, building up solid relationship with more than 50 leading media outlets.

Key clients: Hilton, Wyeth Selected Achievements:▪ Planned year-round marketing campaigns for the infant nutrition brands of Wyeth, including Illuma and Babynes