As the Co-Owner and Head of Content at Surtidora Creativa, I blend my passion for compelling storytelling with a strategic business approach to drive our company's vision. With a background in journalism, I bring a unique perspective to the ever-evolving media landscape.🔹 What I Do:Content Strategy & Production: Lead a talented team to produce high-quality content across various platforms, including digital, social media, and broadcast. Our focus is on engaging narratives that resonate with our audience and align with our brand values.Business Leadership: As a co-owner, I am deeply involved in shaping the strategic direction of our company. This includes business development, financial planning, and fostering partnerships that enhance our market position.Innovation & Growth: Constantly seeking innovative ways to enhance content delivery and audience engagement. I believe in leveraging the latest technology and trends to keep our content fresh and relevant.Team Building & Mentorship: Passionate about nurturing talent, I prioritize creating an inclusive and dynamic work environment where creativity thrives.

RESPONSIBILITIES: As Editor in Chief for Para Ganar I focus on generating original sports content focused on the Hispanic audience in the US. I am also in charge of coordinating a very talented team of writers and translators to help grow our community, through our newly-launched sports site.

RESPONSIBILITIES: Coordinating and writing stories about marketing, especially for the U.S., U.S.-Hispanic and Hispanic market.

RESPONSIBILITIES: Investigating, coordinating and writing stories specialized in business, travel andlife and style for magazines and web sites, such as Expansión, Milenio, Moi, Unique, MéxicoDesconocido, Interjet, Portada, Black, S1ingular, Glow, Vive USA, México.mxACCOMPLISHMENT: Building my own professional network as an independent editor and writer.

Creation of an editorial calendar.• Creation of press releases and newsletter, as well as following up on media requests.• Communication with artists’ studios in order to get content and graphic material for its promotion and distribution.• Creation of previews to be distributed among collectors during art fairs and exhibitions.• Community management.• Keeping the gallery’s website up to date.• Creation of online viewing rooms.• Planning additional events (like Zoom sessions and studio visits) during art fairs and exhibitions.

Born in France 10 years ago, "Konbini is an exciting, ground-breaking and fast-growing digital media company. We live and breathe pop culture and are experts at crafting highly engaging and socially shareable stories. Whether it’s written word, imagery or video, we have developed a unique approach to content publication that resonates powerfully with our audience across the world."RESPONSIBILITIES: As Editor in Chief for Konbini Mexico I focus on generating local original content as well as building alliances with major players in the Mexican pop culture industry. I am also in charge of coordinating a very talented team of writers, translators, video creators, and photographers to help grow our worldwide community.

RESPONSIBILITIES: I collaborated as an independent writer for online site ViveUsa.mx, with short stories on travel, showbusiness, health, education, and business. I also hosted weekly videos about travel tips.

Joining the start-up Ventura Media, a brand media builder, as their full time EditorialProject Manager.

RESPONSIBILITIES: Planning coordinating and editing stories for the three monthly magazines. Responsible for the features from the beginning, when the story is suggested, to the moment it getspublished. I also wrote my own features such as "Avistamiento de aves en Mérida", "Cómo acreditarse en buceo en Honduras" and "Visita en Biarritz", and was in charge of editing special editions like the Gourmet and the Sports Issue.ACCOMPLISHMENT: Bringing international talent to the publications from collaborators who haveworked for magazines like Wallpaper. Coordinating three magazines at the time. Being part of the project from its beginning, where we had to decide the names and sections of the magazines.

RESPONSIBILITIES: Planning, coordinating and editing management stories for the magazine. Responsible for the features from the beginning, when the story is suggested, to the moment it gets published in the management section called Estrategias. I was also in charge of editing the quarterly special edition Expansión CEO, a magazine specialized in management for the C-Suit. I wrote the cover stories about Microsoft and one about Compartamos Banco, for Expansión CEO, and co-wrote the cover story about Jumex for Expnaisón. In addition, I had life collaborations on the TV channel CNN en Español.ACCOMPLISHMENT: Coordinating special editions such as Mujeres Poderosas (Mexico’s 50 most powerful businesswomen), for which I organized different events with businesswomen and other spokeswomen like Margarita Zavala, Mexico’s former first lady, and also the main event for the magazine’s launch.I also suggested and developed new sections for the magazine such as Capacitación and Mitos y Realidades.

RESPONSIBILITIES: Writing articles and features about sports and travel, with an additional photographic material.

RESPONSIBILITIES: Investigating and writing the script for the weekly radio program Entre hombres sinvergüenza, which was focused on masculinity subjects. Apart from the research for the show, I also was in charge of inviting special guests and coordinating their collaboration during live broadcasting.

RESPONSIBILITIES: Doing research and writing articles related to small and medium business’ management.