Marketing professional with extensive experience in customer service in diverse sectors such as fashion, consulting and technology. I have held key roles as Customer Experience Analyst, Sales Assistant and Marketing and Sales Analyst, with a special focus on B2B customer management. I have advanced skills in the use of CRM platforms facilitating effective communication with clients and the creation of detailed performance indicator reports. My academic background in National and International Marketing complements my ability to generate effective strategies to follow up and create customer loyalty, as well as to drive sales and growth in different industries.
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Customer Experience Analyst E-CommerceMaaji Sep 2022 - Sep 2024Medellín, Antioquia, Colombia- Manage and follow up on returns for both national and international clients.- Prepare and analyze weekly and monthly reports on customer experience KPIs.- Develop and oversee action plans aimed at enhancing customer service.- Provide customer service through Hubspot, Instagram, Facebook, and Yotpo review platforms. -
Marketing And Sales AnalystBeunik Jan 2022 - Jul 2022Medellín, Antioquia, Colombia- Created and managed social media accounts, including content development and performance analysis.- Assisted in customer experience and loyalty initiatives, providing customer service support.- Planned and executed both digital and traditional marketing strategies.- Designed graphic materials and support content for client communications.- Managed notifications through the OneSignal platform for app communications.
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Commercial AssistantCm Marketing Promocional S.A.S May 2019 - Apr 2020Manizales, Caldas, Colombia- Monitor purchase orders daily, maintaining consistent communication with customers and suppliers.- Handle administrative tasks such as preparing quotes, processing payments, and closing accounts at the end of the month.- Update and track the client and potential client database.- Review bidding platforms for new opportunities.- Prepare quotes based on customer requirements.Achievements:- Re-engaged with former customers by analyzing the database, leading to the return of clients who resumed purchasing the company’s products.- Implemented a system for tracking all incoming and outgoing invoices, improving the follow-up process for payments and collections.
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Marketing And Sales InternBata Colombia Aug 2018 - Feb 2019Manizales, Caldas, Colombia- Conduct weekly sales analysis, highlighting top-selling products.- Create and track national and international purchase orders.- Analyze sales performance for the seasonal Aquarella catalog.- Organize and register all new items added to the platform.Achievements:- Developed a dynamic Excel table to continuously track high-turnover and frequently repurchased items, enabling the creation of tailored purchasing strategies for each product line.- Designed a catalog proposal for the Summer 2019 season. -
Marketing InternFrugy S A Feb 2017 - Jul 2017Manizales, Caldas, Colombia- Conduct sales analysis to inform and optimize marketing and sales strategies.- Perform competitive analysis across various points of sale.- Create a detailed map of each merchant's routes within the city to enhance oversight and management of sales locations.Achievements:- Collaborated with the advertising department to launch a brand activation strategy, resulting in increased brand recognition and market positioning.- Led internal surveys on product perception, providing valuable insights that contributed to developing and strengthening the company's branding.
Ximena Jaramillo Botero Education Details
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Marketing
Frequently Asked Questions about Ximena Jaramillo Botero
What is Ximena Jaramillo Botero's role at the current company?
Ximena Jaramillo Botero's current role is Customer Experience | Marketing | Retail | B2B | B2C | Social Media.
What schools did Ximena Jaramillo Botero attend?
Ximena Jaramillo Botero attended Universidad De Manizales.
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