As a Project Facilitator and Project Manager specializing in higher education, marketing, and technology, I drive the successful execution of complex projects by streamlining processes, coordinating cross-functional teams, and enhancing operational efficiency. With expertise in centralization initiatives, stakeholder management, and workflow optimization, I excel at ensuring that projects meet strategic objectives and timelines. My focus areas include capacity planning, process documentation, change management, and data-driven decision-making to support organizational growth. Passionate about fostering collaboration, I leverage my skills in communication, problem-solving, and team leadership to deliver impactful outcomes.

In my role as a Research Associate, I am tasked with a diverse range of responsibilities that bridge the domains of research, operations, and digital marketing. My primary duties include:Conducting Comprehensive Research: Undertaking extensive research projects, synthesizing complex information to support organizational objectives and decision-making processes.Operational Project Management: Overseeing various operational projects, ensuring seamless execution and adherence to timelines and quality standards.Social Media Marketing Initiatives: Developing and implementing social media marketing strategies to enhance online presence and audience engagement. This includes content creation, analytics monitoring, and campaign management.Optimizing SharePoint: Effectively using SharePoint for efficient content management and organizational collaboration, optimizing workflows and document handling.BI Development and Analysis: Engaging in Business Intelligence development, leveraging data analysis tools to extract insights and inform strategies, and contributing to the advancement of data-driven approaches within the organization.My role requires a blend of analytical acumen, technical proficiency, and creative thinking, enabling me to contribute significantly to both the research and marketing aspects of the organization. I am committed to maintaining high standards in research, operational efficiency, and innovative marketing solutions.

Ximena is passionate about all things social media and STEM education. She has worked with clients in the higher education, tech, and lifestyle spaces to create, oversee, and track digital marketing campaigns on platforms like TikTok, Instagram, LinkedIn, and Twitter.

As a digital performance marketing manager, Ximena works on partner accounts to deliver quality leads to Archer's partner colleges, universities, and programs. She optimizes account performance and budgets in LinkedIn, Facebook, Google, and Bing. Ximena also served as a member of the Operations & Workflow Taskforce and the DEI Board where she leveraged her knowledge and skills to improve Archer's systems, processes, practices, and impact.

· Oversaw social media advertisement campaigns (LinkedIn, Twitter, Instagram, Facebook, Google Ads)· Created social media analytics reports for key stakeholders· Created and managed all social media content · Performed qualitative and quantitative research

As a Riddle and Bloom Campus Brand Manager, Ximena created engaging social media content and campaigns for Microsoft Teams for Education to increase client discovery, visibility, and engagement among college student demographic.

As an Associate on SVCF's Corporate Responsibility team, Ximena supported a portfolio of corporate clients by evaluating nonprofit programs, analyzing financial statements, preparing grant reports, conducting research for nonprofit benchmarking, and assisting clients with executive board placement projects. In her role she leveraged her organizational, critical thinking, and analysis skills to streamline grantmaking processes and promote cross-departmental collaboration. Ximena also served as a member of SVCF's Art Committee and was an active member of the Corporate Community Relations Consortium (CCRC).

As an IFS Start Intern Ximena leveraged her problem solving, research, and organizational skills to assist the Human Capital team in projects focused on fostering a welcoming environment for new hires and interns. Ximena was responsible for creating a "Welcome Guide" full of resources and fun things to do near the San Jose office.

As a Global Marketing intern Ximena worked closely with the Customer Reference Office (CRO) team on analytics projects to support customer marketing initiatives. Ximena also collaborated with various other teams across the organization to better leverage Adobe Marketing Cloud and Adobe Check-In. Finally, she worked with the CRO team to optimize the Adobe Customer Showcase website as her summer intern project. Ximena was interviewed by Telemundo about her experience as a mentor for Girls Who Code during her time at Adobe.

As an Adobe Intern Summer Social Chair, Ximena collaborated with a team of fellow interns and University Hires to create and organize socials, gatherings, and networking opportunities for interns throughout the summer.