Branding, Sales, Production and Design of Fabrics and Clothes since August 2014. • Develop growth targets, business objectives and brand strategies for the brand.• Work with channel marketing and sales to generate incremental sales and profitability.• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.• Set new product pricing and manage price on existing items.• Drive the brand educational message for the clients, creating deep brand understanding and appreciation of the values the brand stands ,• Analyze historical new product launches, discontinued styles, and suggest reordering, re modifications, to cope with the market needs.• Attend brand conference calls board meetings, phone conferences, and set direct contact with Brand management HQ, production, marketing etc. in Peru• Responsible for handling new product purchases, reorders, and replenishment.• Profit & Loss responsibility. Ensuring profit targets are achieved, margins maintained & expenses controlled.• Lease closely with customers & license-rs presenting product & marketing plans.• Manage, coach, motivate and develop the sales teams.• Conduct sales, resolve staff and customers issues.• Keep good relations with mall managers, competitors and business partners.

I work in close cooperation with the Key Account Manager, handling our Key Accounts. Mainly responsible for all coordination related to the commercial process.Key Contact in the certification of ISO 9001 Quality System, OHSAS 18001 and ISO 14004:2004 focus on environmental management.Manage new and current key accounts for large domestic and international clientsReceive confidential reports, perform review, and prepare for delivery to clientCreate and deliver presentations to customers on performance and account status

Responsible for TIW brand in Peru: Marketing Plan development and follow up, positioning and price strategy. Local launches. Responsible for brand's budgetCommunication strategy, portfolio development, Long term positioning strategy

Responsible for the Annual Marketing Plan implementation: development of POS material, trade marketing plans following clients contracts, budget building and management, product launches.Development of the luxury image of the brand:In-salon program to reassure the luxury position of the brand through tailored-made furniture, merchandising materials, promotions, education plans.Creation and development of a breakthrough communication for the brand: succesfully launched the digital campaign of the brand and managed all the communication through this new channel.Organized clients events to introduce product and lines lauches with stylists presentations.Overall, increased 10% units sales of the brand through the correct selection and implementation of product launches and maintained leadership in a competitive market through product innovation and monthly animations.

MARKETING AND SALES