Ximena Apel Email & Phone Number

Barcelona

Account Manager (July 2024 - Present) Social Media Account Manager (April 2023 - June 2024) Social Media Executive (May 2022 - April 2023)RESPONSIBILITIES- Planning, execution, and oversight of campaigns, allocation of resources and budgets.- Coordination of internal team (+4) and freelancers.- Social media strategy, including campaigns with influencers and Paid Media (+80K€ annually).- Production of shoots, content, videos, and scripts.- Management of major… Show more Account Manager (July 2024 - Present) Social Media Account Manager (April 2023 - June 2024) Social Media Executive (May 2022 - April 2023)RESPONSIBILITIES- Planning, execution, and oversight of campaigns, allocation of resources and budgets.- Coordination of internal team (+4) and freelancers.- Social media strategy, including campaigns with influencers and Paid Media (+80K€ annually).- Production of shoots, content, videos, and scripts.- Management of major accounts such as Randstad Spain, Nike, Spotify, and Aceites de Oliva de España.ACHIEVEMENTS- Started as a Social Media Executive and progressed to Account Manager, thanks to my ability to manage projects and teams and build strong client relationships.- Developed strategies that resulted in the renewal of indefinite contracts and long-term trust from key clients.- Increased the profitability of Paid Media campaigns by optimizing annual budgets (+80K€).- Through proposed TikTok strategies and content creation, I grew one of my client's community by over 200K followers in less than a year, making this market a reference for other global markets of the same client.- Managed large-scale projects, organizing significant events and creative productions, achieving high levels of engagement with clients while meeting timelines and budgets effectively. Show less

Barcelona, Cataluña, España

RESPONSIBILITIES:- Development and implementation of digital solutions and strategic communication consulting for clients such as Mauer Magazine, Funky Fat Foods, and THATMuse.- Creation of positioning and engagement strategies for social media.- Implementation of influencer marketing campaigns.- Creation and management of content for email marketing and social media.- Strategy and development of Paid Media campaigns to amplify content reach and generate… Show more RESPONSIBILITIES:- Development and implementation of digital solutions and strategic communication consulting for clients such as Mauer Magazine, Funky Fat Foods, and THATMuse.- Creation of positioning and engagement strategies for social media.- Implementation of influencer marketing campaigns.- Creation and management of content for email marketing and social media.- Strategy and development of Paid Media campaigns to amplify content reach and generate conversions.ACHIEVEMENTS:- Launched as a freelancer during the pandemic, successfully acquiring clients including entrepreneurs, national companies, and international projects across Europe.- Achieved excellent results for clients with effective social media strategies and Paid Media campaigns that increased sales by 20% and facilitated successful brand launches.- Developed positioning and engagement strategies for Mauer Magazine and Funky Fat Foods, driving significant audience engagement and brand visibility. Show less

Barcelona, Cataluña, Spain

RESPONSIBILITIES- Managed PR projects for B2B and B2C clients in the video games, tech, and lifestyle sectors, including Bolt, GameHouse, Entravision, Holded, among others.- Developed content strategies for social media with communities of over +300K followers.- Developed and executed Paid Media campaigns on Facebook, Instagram, and LinkedIn.- Managed and executed PR tasks: media relations, press release writing, creation of Q&A and speeches, coordination of interviews, media… Show more RESPONSIBILITIES- Managed PR projects for B2B and B2C clients in the video games, tech, and lifestyle sectors, including Bolt, GameHouse, Entravision, Holded, among others.- Developed content strategies for social media with communities of over +300K followers.- Developed and executed Paid Media campaigns on Facebook, Instagram, and LinkedIn.- Managed and executed PR tasks: media relations, press release writing, creation of Q&A and speeches, coordination of interviews, media training, and press monitoring.- Organized events and ensured relevant digital coverage, guaranteeing efficient logistics and strong online reach.ACHIEVEMENTS- Developed social media strategies for the PR agency, which was expanding its digital offerings. Implemented the first social media strategy and Paid Media campaigns on LinkedIn to position the agency, achieving greater market visibility.- Built a team to track digital coverage on the agency’s social media platforms, improving monitoring and result analysis.- Led the launch of a renowned international mobility brand in Spain, securing national media coverage. We expanded their services, starting in Madrid and extending to four major cities.- Developed PR and digital marketing strategies that significantly boosted client visibility, enhancing their positioning and engagement. Show less

Barcelona, Cataluña, Spain

- During the pandemic, I started this venture as a personal project inspired by my hobby for pastry making and the joy of sharing it with friends and family. I conceptualized that emotion and transformed it into a brand with a strong emotional insight, bringing it to market first as a trial project and later evolving into an official business.- The business grew rapidly, allowing me to partner with another person. I built a small but loyal community and achieved collaborations with… Show more - During the pandemic, I started this venture as a personal project inspired by my hobby for pastry making and the joy of sharing it with friends and family. I conceptualized that emotion and transformed it into a brand with a strong emotional insight, bringing it to market first as a trial project and later evolving into an official business.- The business grew rapidly, allowing me to partner with another person. I built a small but loyal community and achieved collaborations with Argentine brands in Barcelona.- I carried out and coordinated a relaunch of the brand with new products, design, and content production, renewing the image of the venture.- I was in charge for the entire communication strategy, digital marketing, and creativity of the business, as well as client and supplier management, customer service, daily operations, social media development, and website creation.- These achievements reflect my resilience and adaptability, as well as my success in building a business from scratch during a challenging time. Show less

Buenos Aires, Argentina

Director of Communication and Press for Foreign Trade Argentina (Jun 2018 - Sep 2019)Communication and Press Coordinator for the Secretary of Agroindustrial Markets (Jun 2016 - May 2018)Responsibilities:- Developed and supervised communication and public relations strategies to strengthen the image of the Secretary of Foreign Trade at both national and international levels.- Led a team of 6 professionals, integrating the previous needs of my supervisor with those of an… Show more Director of Communication and Press for Foreign Trade Argentina (Jun 2018 - Sep 2019)Communication and Press Coordinator for the Secretary of Agroindustrial Markets (Jun 2016 - May 2018)Responsibilities:- Developed and supervised communication and public relations strategies to strengthen the image of the Secretary of Foreign Trade at both national and international levels.- Led a team of 6 professionals, integrating the previous needs of my supervisor with those of an already formed team, ensuring effectiveness and coherence in all communication actions.Achievements:- Started my work with Marisa Bircher in the Secretary of Agroindustrial Markets and supported her in her journey to becoming the Secretary of Foreign Trade of Argentina, partly due to the brand management and strategic communication I implemented, which positioned her in the public eye for her appointment to a high-priority role.- This was my first experience leading a team, where I had to listen and adapt to everyone’s needs, achieving effective integration of functions.- Completed communication and design projects, such as the "Definitive Guide to Exports for 2018," presented to the President of Argentina.- Successfully led high-profile international events, such as the G20, contributing to enhancing the country's image in the diplomatic arena.- Built strong relationships with various government personalities and teams in a challenging environment, which led to my appointment as Director and strong recognition from my supervisor and team. Show less

Buenos Aires, Argentina

- Reception and management of the agency's agenda.- Coordination of staff and internal events.- Management of maintenance, suppliers, material and other administrative tasks.

Buenos Aires, Argentina

- Contact management with customers and partners.- Assistance and development of qualitative market research: Focus Groups and interviews.- Communication management with customers.- Reports development.

Master, Strategic Marketing

Licenciatura En Ciencias De La Comunicación, Universitario

Activities and Societies: Realización de cortometrajes dentro del programa de Taller de Expresión II de la U.B.A. Realización y conducción.

Práctica Profesional

Armado de campaña 360 para un cliente real. Oportunidad obtenida por estar entre los tres mejores promedios de la materia Taller de.

Summer School, Publicidad

Activities and Societies: Trabajos de dirección de arte, redacción, creatividad e innovación digital. Segundo puesto en un concurso donde.

Curso, Community Manager, 03/2017 - 04/2017

Bachiller, Educación Secundaria

Producción Audiovisual, Curso

Curso de producción audiovisual y radial

Contenidos De Televisión, Curso

Curso sobre contenidos de televisión, producción y planificación audiovisual.

Programación Web, Html, Base De Datos: Mysql, Php

Programación web, utilización de programas HTML, MYSQL, PHP y base de datos.

Illustrator, Curso

Curso, Promotor De Comercio Exterior

Curso para promotores de Comercio Exterior. Diversos módulos sobre el Comercio Exterior y sus ramas, vistos desde el lado público y del.

Profesorado De Ritmos Latinos, Reggaeton Y Dance, Curso De Profesor

Título de Profesora de Ritmos.

Licenciatura, Ciencias De La Comunicació

Bachelor'S Degree, Ciencias De La Comunicación