Ximena Hernandez Buffa Email & Phone Number

Chile

Chile, México, Uruguay

B2B Growth and Positioning Expert: Driving Business in the Tech Industry.As the leader of MTI Selling's expansion, a consultancy specialized in supporting B2B companies to generate business and achieve positioning, I have focused on driving the growth of technology companies and establishing strong relationships with key strategic accounts.Main achievements:-Consolidation of over 120 clients in Argentina, Chile, Colombia, Mexico, Peru, Spain and Uruguay.-Design and execution of ABM strategies to maintain close relationships with decision-makers.-Creation of demand generation strategies for SMB and Enterprise segments.-Successful boost of the Chilean and Mexican markets, achieving a 30% annual growth.-Establishment of more than 15 strategic partnerships with leading brands, organizations, and channel ecosystems such as LinkedIn, Microsoft, Cisco, Red Hat, Google, HPE, SAP, and VTex.-Internationalization, market entry, and management of alliances with tech brands, high-level women's networks, startup ecosystems, associations, and chambers of commerce, as well as organizations linked to the tech industry.-Conducting over 80 commercial training sessions, keynotes, and conferences throughout Latin America on demand generation for technology and service companies. Topics: B2B Digital Selling, B2B Marketing, Personal Digital Branding, and B2B Commercial Strategy.- MTI clients' achievements: Increase of more than 60% in qualified leads, 20% increase in sales, 40% increase in event attendance, more than 50% in inbound leads, and a 25% response rate in prospecting campaigns.If you're looking for someone passionate about driving business growth in the tech industry and forging strategic relationships, I'm confident my experience will bring great value to your organization!

Montevideo, Uruguay

Teacher of digital personal branding, Digital Selling, B2B business strategy, lead generation

Chile

Supporting in personal digital branding, intelligence and social media difussion of activities of RedMAD.

Santiago, Chile

I led the marketing area and the team. Responsible of customer loyalty and doing consultancies to clients on CRM.Achievements:-generation of more than 200 business opportunities.-7 cooperative alliances and partnership ecosystem in South America.-10 unpaid media publications. -Positioning: Increasing more than 30% of recurring visits, visibility in Latinamerica.

Santiago, Chile.

Responsible for building and managing the marketing area. Achievements:-Generation of more than 50 business opportunities in the company events.-Positioning the company in digital searches and in media.-Partnerships Business.

Montevideo, Uruguay

I worked as a journalist in El Observador, a national newspaper, in Bodas magazine, Rumbosur magazine, in Press Office at the University of Montevideo, in Surplus consultancy and Visión Ciudadana journal.

Master'S Degree, Computer/Information Technology Administration And Management, Master'S Degree In Educational Technology With Mention On Business

Comunication Licensed, Communication Management, Journalism.

Online Executive Education, Digital Transformation: Platform Strategies For Success