Ximena Perezcano Moreno Email & Phone Number

Bonn, North Rhine-Westphalia, Germany

Healthy forests help life on Earth thrive. The Forest Stewardship Council® (FSC®) – a nonprofit organization that covers more than 150 million hectares of certified forests – provides the world’s most credible sustainable forestry solution, trusted by NGOs, consumers, and businesses to help promote healthy and resilient forests, for all, forever.• Defined website architecture and content strategy • Managed development projects of digital products, applications, and websites from start to end• Assessed and improved user experience of digital products from a content and design perspective• Assessed and created stakeholder personas, user journeys, and onboarding pathways• Created content for onboarding email communication • Carried out regular website audits, updates, and optimization activities• Coordinated content creation and updates to ensure alignment with the overall organization’s strategy and goals• Coordinated the development of new features, improvements, and issue resolution for websites and applications• Liaised and coordinated with different stakeholders, partners, and external service providers in various stages of the project life cycle• Provided training and user support for different applications and tools

Bonn, North Rhine-Westphalia, Germany

Düsseldorf Area, Germany

mVISE AG accelerates digital transformation through integrated IT consulting services, products, and customer-specific software development. The company’s core competencies are in the fields of mobile and cloud computing, IT infrastructures and security, as well as the integration and analysis of complex data.• Managed mVISE’s social media channels: Twitter and Linkedin • Harmonized and streamlined mVISE’s corporate design and communication• Created a wide range of templates, layouts, and visual content for both internal and external communication• Created and managed content with strong SEO focus• Planned and implemented online lead generation and lead nurturing campaigns: emailing drip campaigns, outreach campaigns, Google Ads, social media ads• Carried out regular website audits, updates, and optimization activities (structure, content, visuals, branding, etc.)• Organized online events (webinars, Christmas party) • Carried out market research, benchmark, reporting and data analysis• Translated documents from German to English• Supported marketing and sales teams in daily operations

Bonn Area, Germany

elastic.io is an industry-first microservices-based hybrid integration platform as a service (iPaaS) that empowers IT organizations to accelerate enterprise digital transformation. In 2017, elastic.io became part of mVISE Group, a German public company with over 15 years of consultancy and project experience in IT.• Developed, implemented and harmonized elastic.io’s corporate design and communication• Created a wide range of templates, visuals, illustrations and animations for the website, social media, and the platform (elastic.io’s product). • Managed elastic.io’s social media channels: Facebook, Twitter, Linkedin and Xing• Crafted content for both online and offline marketing and sales collaterals • Created and managed content with strong SEO focus• Carried out regular website audits, updates, and optimization activities (structure, content, visuals, branding, etc.)• Planned and implemented online lead generation and lead nurturing campaigns: emailing drip campaigns, outreach campaigns, Google Ads, social media Ads.• Carried out market research and benchmark, reporting and data analysis• Supported external partners worldwide in PR and communication efforts• Supported marketing and sales teams in daily operations Achievements• Streamlined corporate design/communication guidelines• Almost 10% increase in the engagement of trial users • 14% increase of the social media followers (all social media accounts combined) • 2 new highly targeted lead nurturing campaigns (for inbound leads and trail users) with an open rate of 25% and click rate of 2-3% on average• 5 new showcase products listed on the SAP App Store • 4 new product reviews on G2 (leading reviewing portal on the software/IT industry)

Bonn Area, Germany

Theater that offers a modern and incomparable variety of shows that appeals to all the senses in the middle of the former government district.• Established and expanded the market presence and awareness in the region• Prepared, implemented and followed-up of promotions and trade fairs• Constructed, expanded and maintained the outlet partner network• Delivered / distributed program booklets to the outlet partners

Bonn Area, Germany

The United Nations Framework Convention on Climate Change is an international environmental treaty. Its main objective is to "stabilize greenhouse gas concentrations in the atmosphere at a level that would prevent dangerous anthropogenic interference with the climate system". • Supported the External Relations Team before, during and after COP24• Processed information, followed up and provided assistance to the participants during the online and on-site registration process • Updated the conference database on a regular basis • Prepared for and participated in the registration process • Assisted in computer training and guidance given to temporary conference help desk clerks • Sorted, extracted, archived, and maintained data storage for the database systems

Bonn Area, Germany

Counselling the local government and administration in the planning of schools, day-care centers and sports facilities, in optimizing school buildings and in the demographic consequences for urban development.• Assisted and implemented ongoing promotion actions • Updated and verified data • Designed schematic blueprints (school buildings)

5, Quai De La Saône - 76600 Le Havre (France)

AIVP is the only worldwide network, which for over 25 years, has been providing a meeting point for city and port players and their partners, and promoting the exchange of experiences. AIVP has been a privileged witness of the on-going changes in cities and ports all over the world.• Collaborated in the conception of communication strategies• Produced print and digital promotional materials• Identified media partners and publicity opportunities • Conceived social media strategies: Facebook, Twitter, and LinkedIn to increase the organization’s digital presence• Developed content and moderated the social media channels• Tracked, analysed, and reported content performance • Developed and animated the members’ network • Carried out lead generation actions (prospection, lead generation and nurturing, follow up, CRM)• Researched, updated, and enhanced AIVP’s database• Liaise and build relationships with members• Translated documents into the organization’s three official languages (French-Spanish-English)• Assisted in events and seminars organization (planning, promotion, in situ tasks, follow up)Achievements • >2,000 nominative updated and new contacts, used to prospect new members (+70 organisations)• > €20K recovery of invoices / membership fees• >100 communication documents (flyers, banners, brochures, working papers) in translation and design • >100 Followers on Facebook• Creation and implementation of the LinkedIn company page and its showcase page

5, Quai De La Saône - 76600 Le Havre (France)

AIVP is the only worldwide network, which for over 25 years, has been providing a meeting point for city and port players and their partners, and promoting the exchange of experiences. . AIVP has been a privileged witness of the on-going changes in cities and ports all over the world.Tasks • Assisted in the network development (prospection, monitoring, data base update)• Created communication supports: design, creativity and translation (French-Spanish-English)• Developed, managed and analysed content for social media to increase the organization’s digital presence

Miguel Hidalgo 105, Ocotepec, 62227 Cuernavaca, Morelos, México

Governmental chain of radio and television with free broadcasting of different content (leisure and government information) • Assisted in multiple projects in a fast-paced environment for radio and T.V.• Participated in multi-task team activities, such as pre-production, filming and editing Achievements • 8 episodes filmed and edited• 2 spots (radio and T.V.) made

Lomas De Cortes, 62240 Cuernavaca, Mor, México - Centro Comercial Galerías

Department store • B2C Marketing and Sales• Delivered efficient and courteous customer service • Analysed customer’s needs and specifications and advised appropriate products

Carretera Federal Cuernavaca Cuahutla Kilometro 6.5, Tejalpa, 62000 Jiutepec, Mo

Distribution of Pepsi products, implementation, and monitoring of local marketing activities (according to an internal geographical division) • Assisted the marketing department in daily and ad hoc tasks • Provided POP products’ merchandising training to the sales representatives• Tracked, compiled and analysed the results of current marketing strategies • Participated in the organization of local street marketing activities as part of a new product launching campaign• Developed a project approach for effective internal communication Achievements • Created merchandising tools for more than 50 promoters• Product launch campaign (local level): trained more than 50 promoters, street marketing action with a parade with more than 20 trucks and other units, > 500 potential clients reached

Master Of Arts - Ma, Management International Parcours Marketing International Par Apprentissage

University of Le Havre PIM –Faculty of International Affairs International Management: option - International Marketing (Apprenticeship.

Licence Professionnelle: Stratégies Et Supports De Communication (Ssc)

University of Le Havre Information & Communication department Professional licence (Professional Bachelor’s): Strategies and supports.

Bachelor Of Communication

Activities and Societies: Irish Dancing Group (2 years) DHEI – Division of Human Sciences and International Studies Bachelor.