Ximena Sula's Location
Newtonville, Massachusetts, United States, United States
Ximena Sula's Contact Details
Ximena Sula work email
- Valid
- Valid
Ximena Sula personal email
n/a
Ximena Sula phone numbers
About Ximena Sula
After 15 years + of international sales, marketing, and operations experience in B2B, Biotech, healthcare, and SaaS, I got lucky enough to join forces with Algert Digital Creative Agency. I wish I had done this earlier ✌🏻
Ximena Sula's Current Company Details
We are an end-to-end creative agency.Dev+ Creative+ production.Algert.co ⚡️
Ximena Sula Work Experience Details
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General ManagerAlgert - A Digital Creative Agency Sep 2021 - May 2024Greater Boston -
Managing PartnerAlgert - A Digital Creative Agency Sep 2020 - Sep 2021Greater Boston AreaLead all sales and marketing efforts for the company, from customer acquisition, lead generation, social media, and more. Also responsible for the e-commerce site algerts.com
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Senior Regional Channels DirectorScala Aug 2011 - Jan 2020Greater Boston Area• Led the overall strategy for channel sales and marketing in LATAM including Brazil, with full ownership for forecasting, pipeline, and revenue, increasing sales over 40% YoY.• Established and maintained a strong network of high performer channels, supporting all pre-sales, post-sales and technical requirements • Identified, recruited and on-boarded new Partners according to financial and GTM goals of the organization • Executed strategic partner sales and marketing events locally and internationally ( webinars, product launches, trade shows, trainings, technology forums and briefings) to drive customer adoption.• Met periodically with Partners, participated in joint sales calls to customers and assisted the Partner in closing and renewing opportunities.• Traveled both locally and internationally to support all sales and marketing opportunities with channels and end users. (Infocomm, DSE, NRF)• Account management for strategic clients for the region • Maintained a high level of knowledge on all products, programs, and promotions• Evaluated and approved partner deal registrations, then provided partners with the correct sales and technical tools and resources required for each opportunity to ensure a successful sale. -
Business Operations ManagerScala Jun 2013 - Dec 2013Wellesley• Drove and owned the revenue for SignChannel, Scala's, SaaS business unit, increasing revenue in over 50%• Responsible for all sales operations marketing, customer service, AR/AP • Streamline processes which increased velocity of subscriptions and customer retention by 30%
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Sales, Marketing And OperationsSignchannel By Scala Aug 2011 - Jun 2013Wellesley Hills, Ma• Coordinated all aspects of company’s direct and online sales, marketing and operations. • Increased sales over 60% YOY• Oversaw daily operations and worked with all parties to ensure orders were fulfilled on time• Managed all aspects of company’s web presence including SignChannel.com, microsites, webinars, newsletters, surveys, blog and social media channels.• Tracked and reported on marketing budget, Advertising PPC, PPM, SEO.• Managed and participated in all domestic trade shows.• Responded to and resolved client requests and questions.• Maintained client database with up to date information.• Worked with finance to ensure timely and accurate invoicing to all clients.
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Customer Marketing ManagerNuance Communications 2010 - 2011Burlington, Ma• Oversaw customer marketing to maximize customer engagement and brand loyalty of existing customer base by optimizing customer satisfaction and ensuring prompt, meaningful responses to customer concerns. • Promoted long-term customer retention by designing and implementing client-focused strategies. (Surveys, newsletters,webinars, events) -
Marketing ManagerBest Doctors( Teladoc) 2009 - 2010Greater Boston Area• Responsible for developing online and traditional marketing strategies to expedite revenue growth through channel marketing initiatives for health insurance programs in Latin America, the Caribbean, and Canada. • Researched new product initiatives and led product development and product launches • Created successful newsletter campaigns to improve communication and strengthen relationships with agents and clients• Implemented marketing inventory Web site with user-friendly interface that facilitated access/administration of collateral materials among the direct insurance offices• Collaborated with the underwriter and updated collateral materials and data sheets for insurance plans • Worked with sales to define new sales tools needed to support sales process • Led the creation of a Best Doctors Health Plans University program to support new product releases and drive education of products to insurance brokers•Developed and executed multi channel and multi segment acquisition campaigns including direct mail, lead generation, media (print and online) in branch materials and sponsorship/events•Planned and coordinated events including: product lunched, breakfast and lunch seminars, panel discussions• Contributed to fiscal planning and budgetingManaged external partners and vendors
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Marketing ManagerVicam Group Of Waters 2007 - 2009• Directed all global marketing operations and systems, including traditional and online, advertising, public relations, channel marketing programs, website, trade-shows and print and online newsletters.• Contributed to 15% growth worldwide through industry- and regional-specific marketing, expanded tradeshow presence, and increased support for international distributors• Extended VICAM’s market reach with 5 global product launches targeted to emerging markets• Created award-winning marketing campaign for a major product innovation• Enhanced online presence and increased traffic on company website by 50% through use of search engine marketing, search engine optimization.• Collaborated with top-level executives and sales teams to establish key goals in various regional and vertical markets.• Oversaw allocation of $850K budget• Managed in-house and contract creative and production teams, vendor relationships, media buying, print distribution, and collateral inventory, both in-house and at fulfillment.
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Marketing And Public Relations ManagerRichard Hahn And Associates (Agency) 2006 - 2007• Developed and implemented revenue-generating marketing strategies creative advertising and public relations campaigns for local and international clients.
Ximena Sula Skills
Lead Generation
Sales
Marketing
Marketing Strategy
Management
Trade Shows
Business Development
Product Marketing
Strategy
Account Management
Online Advertising
Marketing Communications
Product Management
Project Management
Team Leadership
Frequently Asked Questions about Ximena Sula
What is Ximena Sula's role at the current company?
Ximena Sula's current role is We are an end-to-end creative agency.Dev+ Creative+ production.Algert.co ⚡️.
What is Ximena Sula's email address?
Ximena Sula's email address is xi****@****ala.com
What is Ximena Sula's direct phone number?
Ximena Sula's direct phone number is +161740*****
What are some of Ximena Sula's interests?
Ximena Sula has interest in Product Marketing, Management, See 1, Public Relations, Marketing Communications, Business Development, Trade Shows, See Less, Channels Marketing, Collateral.
What skills is Ximena Sula known for?
Ximena Sula has skills like Lead Generation, Sales, Marketing, Marketing Strategy, Management, Trade Shows, Business Development, Product Marketing, Strategy, Account Management, Online Advertising, Marketing Communications.
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