Ximena Sula Email & Phone Number

Greater Boston

Greater Boston Area

Lead all sales and marketing efforts for the company, from customer acquisition, lead generation, social media, and more. Also responsible for the e-commerce site algerts.com

Greater Boston Area

• Led the overall strategy for channel sales and marketing in LATAM including Brazil, with full ownership for forecasting, pipeline, and revenue, increasing sales over 40% YoY.• Established and maintained a strong network of high performer channels, supporting all pre-sales, post-sales and technical requirements • Identified, recruited and on-boarded new Partners according to financial and GTM goals of the organization • Executed strategic partner sales and marketing events locally and internationally ( webinars, product launches, trade shows, trainings, technology forums and briefings) to drive customer adoption.• Met periodically with Partners, participated in joint sales calls to customers and assisted the Partner in closing and renewing opportunities.• Traveled both locally and internationally to support all sales and marketing opportunities with channels and end users. (Infocomm, DSE, NRF)• Account management for strategic clients for the region • Maintained a high level of knowledge on all products, programs, and promotions• Evaluated and approved partner deal registrations, then provided partners with the correct sales and technical tools and resources required for each opportunity to ensure a successful sale.

Wellesley

• Drove and owned the revenue for SignChannel, Scala's, SaaS business unit, increasing revenue in over 50%• Responsible for all sales operations marketing, customer service, AR/AP • Streamline processes which increased velocity of subscriptions and customer retention by 30%

Wellesley Hills, Ma

• Coordinated all aspects of company’s direct and online sales, marketing and operations. • Increased sales over 60% YOY• Oversaw daily operations and worked with all parties to ensure orders were fulfilled on time• Managed all aspects of company’s web presence including SignChannel.com, microsites, webinars, newsletters, surveys, blog and social media channels.• Tracked and reported on marketing budget, Advertising PPC, PPM, SEO.• Managed and participated in all domestic trade shows.• Responded to and resolved client requests and questions.• Maintained client database with up to date information.• Worked with finance to ensure timely and accurate invoicing to all clients.

Burlington, Ma

• Oversaw customer marketing to maximize customer engagement and brand loyalty of existing customer base by optimizing customer satisfaction and ensuring prompt, meaningful responses to customer concerns. • Promoted long-term customer retention by designing and implementing client-focused strategies. (Surveys, newsletters,webinars, events)

Greater Boston Area

• Responsible for developing online and traditional marketing strategies to expedite revenue growth through channel marketing initiatives for health insurance programs in Latin America, the Caribbean, and Canada. • Researched new product initiatives and led product development and product launches • Created successful newsletter campaigns to improve communication and strengthen relationships with agents and clients• Implemented marketing inventory Web site with user-friendly interface that facilitated access/administration of collateral materials among the direct insurance offices• Collaborated with the underwriter and updated collateral materials and data sheets for insurance plans • Worked with sales to define new sales tools needed to support sales process • Led the creation of a Best Doctors Health Plans University program to support new product releases and drive education of products to insurance brokers•Developed and executed multi channel and multi segment acquisition campaigns including direct mail, lead generation, media (print and online) in branch materials and sponsorship/events•Planned and coordinated events including: product lunched, breakfast and lunch seminars, panel discussions• Contributed to fiscal planning and budgetingManaged external partners and vendors

• Directed all global marketing operations and systems, including traditional and online, advertising, public relations, channel marketing programs, website, trade-shows and print and online newsletters.• Contributed to 15% growth worldwide through industry- and regional-specific marketing, expanded tradeshow presence, and increased support for international distributors• Extended VICAM’s market reach with 5 global product launches targeted to emerging markets• Created award-winning marketing campaign for a major product innovation• Enhanced online presence and increased traffic on company website by 50% through use of search engine marketing, search engine optimization.• Collaborated with top-level executives and sales teams to establish key goals in various regional and vertical markets.• Oversaw allocation of $850K budget• Managed in-house and contract creative and production teams, vendor relationships, media buying, print distribution, and collateral inventory, both in-house and at fulfillment.

• Developed and implemented revenue-generating marketing strategies creative advertising and public relations campaigns for local and international clients.