Provide strategic counsel to clients on message development, crisis communication, media outreach, and reputation management.

Integrated Tencent's various business group's digital human technologies and characteristics to develop an overall digital human technology public relations strategy. Collaborated with the technical team to promote integrated marketing solutions for digital humans. Also, identified the technological highlights of PCG's technical pipeline and established a clear PR strategy of "technology + responsibility" to strengthen the overall technical brand of PCG.

As the Public Relations Business Partner for Sogou's AI Interaction Division, I devised the public relations direction of "natural interaction" based on the company's overall strategy of natural interaction and knowledge computing. This included formulating the annual market budget and developing product and technology public relations plans. I successfully executed several PR campaigns, including the creation of the "world's first AI sign language anchor" and "world's first AI synthesis anchor," establishing Sogou's AI synthesis anchor as a leading player in the field of digital humans.

1. Coordinating with New Media Director to initiate and establish the New Media Department; 2. Providing new media relevant proposals, and working with magazine sales persons to prepare client pitch documents3. Training magazine sales and editorial staff on new media / Internet trends

1. Write original Danwei content, translate online and printed material from Chinese, design and post news articles.2. In charge of marketing and selling all advertisements and job availability announcements hosted on Danwei.org,3. Coordinating with colleagues track and analyze targeted Chinese-language Internet communities / social media and conduct research for Danwei’s monthly reports on Internet trends