· Used HypeAuditor to collect and analyze the data from over 300 influncers, and based on it, estimated the number of target audiences in the potential market, and then decided on subsequent marketing campaigns in line with the influencers' styles· Generated daily public sentiment reports in a table format for easily reviewing and sharing by employing Meltwater to filter keywords, which provided updated news for public opinion monitoring· Selected products and brainstormed pop-up shop ideas for Christmas and other marketing events with reference to popular trends presented on Google Trends and TikTok Trends Discovery

· Improved outreach by connecting with over 200 potential clients through online organizations and WeChat groups· Established an effective communication model to collect crucial customer details on academic progress and future plans, using Excel spreadsheets for data processing to tailor marketing strategies and offer insights into financial industry · Cultivated around 50 students into partners, who assisted with higher visibility and reputation among potential clients

· Coordinated public education activities and museum events, mainly taking the responsibility of on-site photography, and generated WeChat posts with 7,700+ cumulative views· Supported museum event preparation by crafting materials and engaging with customers for previews and feedback, which improved my skills of information integration and project scheduling· Aided with Tourist Information Center, including volunteer registration and general visitor services, gaining insights into museum daily operations and the demand of visitors of all ages