• Own company channel strategy planning and engage with all level stakeholders to align growth target to develop short-term and long-term strategic plan. Lead annual planning and budgeting for channel growth opportunities.• Lead MDLZ channel portfolio optimization projects and established strong expertise on product architecture by developing category framework methodology. By illustrating category insight with trade response to generate down-to-earth strategies for customers and distributors, achieved GP saving with channel portfolio optimization internally and provided strong support in T2T meetings with national key clients externally.• Published channel investment guidebooks by leveraging cross functional teams and resources. Generated value chain model and promotion strategy for different business partners to drive efficiency in spending and execution excellence.

• Conducted business analysis to drive revenue growth by evaluating promotion mechanics and diagnosing sales data to BU sales leads. Supported customers and distributors as business partner by leveraging consumer research data with internal sales insights to make improvements with regards trade spend efficiency and sales growth strategy. • Improved sales forecast accuracy with data analysis support. First time to achieve M+3 bottom-up forecast in a higher level of granularity and collaborated with corporate level planning process.

• Lead Bosch diesel parts portfolio optimization project by leveraging cross function resources. Delivered long tail cut off plan and sales compensation strategy from different perspectives of finance impact, supply chain capacity, product management and end to end responses.• Managed price strategy for HK diesel business by analyzing value chain and market competitions.

• Provided solutions to clients’ management group with data mining and market knowledge in a consultative way. Capture category and channel insight to drive better business decisions. • Lead annual category white book and quarterly category helicopter studies.