• Lead and facilitate civic trails for capacity building and immersion programs

Responsibilities• Design and scope research that best fits client needs and budget• Plan and execute user research• Synthesize research through identifying systems-level patterns and frameworks• Make research findings relevant and impactful for design through insights, frameworks, strategies, stories and mock-ups.Clients include Community Foundation of Singapore, Nanyang Inc, Care Corner, Living Waters Methodist Church, NCS, SingTel, Gourmet Food Holdings.Impact created• 13% increase in staff engagement scores after we conducted a training program customised through user research.• Enable better planning of app development efforts, where we identified the unique value proposition of the app through user interviews. This was especially important as the client was competing in a marketplace with established players.• Growth in business volume and increased funding, through a strategy roadmap that guided streamlining and improvement of business operations. The strategy roadmap was created through the engagement of various stakeholders, which included customers, staff, and industry experts.

• Guide participating teams through design thinking process

Conducted research to find out "What makes organisation conversations difficult?" under the Good Design Research Initiative by Design Singapore • interviewed experienced facilitators and organisation development practitioners• synthesised research• co-authored field guide to share research findings and recommendations - "When Work Conversations Don’t Work: A beginner’s field guide for professionals who want to get good work going but get stuck by difficult conversations along the way"• conducted testing on field guide among target audience• co-authored case study

Responsibilities• Oversee ethnographic and design research process including framework development, sense-making data analysis. • Communicate findings in an impactful and relevant way to external stakeholders. • Oversee project documentation, including collection of insights and learning points, creation of case studies, and codification of processes. • Supervise internal research team. • Ensure research and documentation deliverable are of high quality and produced in a timely manner.• Co-author field guide and case-study

• Involved in trail research, where trails are used as a medium for participants to understand and explore social issues. • Provide support for training and events.

Responsibilities• Do ethnographic research to understand stakeholders challenges & needs• Conduct design thinking workshops and use design thinking tools to better understand user needs and discover innovation opportunities • Facilitate co-creation workshops where stakeholders come together to brainstorm and create ideas they can own• Translate user research to ideas, solutions, as well as brand and business strategies• Visualise concepts, prototype & test ideasClients include CAG, Dulux, JTC, HDB, ADP, SSG-WSG, Cartier, Everbest, Playeum, SINDA & Roman Catholic Archdiocese of Singapore.Impact created• Helped the client streamline and set up a more automated booking and scheduling process. Time taken to manage group bookings decreased by 75%, while time taken for staff scheduling decreased by 85%. Time savings enabled the staff in charge to be sent for training and given a new role.• Facilitated workshops where operation staff could highlight operation pain-points to bosses, resulting in an overhaul of processes and better communication of their brand's value proposition throughout the organisation and to customers.• Identified undiscovered customer needs and create a new branding strategy to stand out in an industry where fierce competition often results in a race to the bottom.

Responsibilities• Responsible for APAC color & consumer trend research & forecasting, contributing to ColorForward an annual color forecasting guide by Clariant Masterbatches, with a 75% hit rate and provides trend inspiration to designers• Developed CMF (Color, Material, Finishing) concepts for FMCG & consumer electronics brands that include P&G, Unilever, Johnson & Johnson, Colgate-Palmolive, HP, Philips.• Organised & facilitated trend seminars• Designed exhibitions booths & marketing toolkits which increased customer engagement & are used in ColorWorks Centres worldwide.