Internal Consulting Intern
• Improved accessibility of Massachusetts’ SNAP application by recommending user-centric tone adjustments to simplify and humanize language and evaluating the necessity of application questions, reducing barriers and enhancing user experience.• Led the redesign of a digital SNAP mass notification product, conducting audits, addressing UI/UX challenges, and collaborating with engineers to prioritize accessibility feature improvements, resulting in a user-friendly experience for non-technical users.• Conducted targeted market research, gathering insights from public sector leaders to inform product strategy and identify challenges in benefits program administration.• Conducted competitive analysis on mass notification products, assessing strengths, weaknesses, and opportunities tailored for the public sector, informing key product features to develop and product positioning.• Revamped the company website by translating complex templates into clear, actionable tasks for the engineering team, facilitating efficient development and improved user experience.
