Xin Bo Leo Email & Phone Number

Singapore

- Develop, executing & optimising paid marketing campaigns across multiple channels such as Google, Meta, LinkedIn and TikTok- Conducting of in-depth analysis to identify areas of opportunity & campaign optimisation through keyword research, competitor analysis and A/B testing.- Proven track record of helping brands achieve results such as increase in ROAS up to 300% & 20% in overall conversions.- Preparing of monthly analysis & optimisation plans to the client to further boost campaign performance.- Conducting skills training such as, campaign optimisation strategies, GTM & GA4 conversion tracking & tagging, creation of effective ad copies.

Singapore

•Developed creative and compelling digital marketing campaigns and social media contents for SMEs across social media platforms such as Facebook and Instagram.•Established client relationships to better understand the client’s objectives and KPI(s) and to provide them with marketing solutions tailored to their needs.•Collaborated with in-house designers to develop impactful and appealing marketing collaterals that fit within the client’s branding.•Managed and optimised Facebook Ads to increase brand awareness, online traffic, ad revenue conversions.•Identified key market trends, audiences, competitors, and end-to-end consumer journey to drive engagement and conversions.•Conducted monthly analysis and marketing reports using digital marketing tools (Google Analytics, Facebook Ads Manager), arranging monthly meetings with clients to share the results and recommend marketing initiatives.

Singapore

•Developed and implemented comprehensive social media strategies on platforms like Facebook, Instagram, and LinkedIn to increase brand awareness, website traffic and membership sign ups with a monthly budget of $3,000•Monitoring of SEO & SEM efforts while optimizing and implementing new idea directions with partners and agencies.•Facilitated and aide d the launch of subsidiary brand - Pianoland , a new piano brand that caters high quality pianos to the mass public audience.•Develop and design the social editorial calendar and performance metric for both Steinway & Sons and Pianoland to ensure consistency with the social strategy and audience interests.•Liase with team with latest social media strategy to aid sales for walk in customers.

Singapore

• Oversea and execute digital marketing activities to generate leads and new traffic, while creating market strategies and planning withing the Singapore market.• Built and ran robust social media campaigns through Facebook Ads Manager, leading to an average of 30 inbound leads per month.• Create and optimise email campaigns to improve email open rates, ranging from 23.2% to 37.1% open rate with 11.2% click rate through MailChimp. • Increase site traffic by 524.81% through paid campaigns from Facebook.• Generate quarterly content calendar with bring about new ideas to generate new traffic while retaining existing ones.

Singapore

- Oversea various clients from different industries such as Beauty Aesthetics, Optical , F&B , Financial Services and plenty more.- Help client to run digital marketing campaigns through Facebook, Instagram, LinkedIn and even engage them to setting up an e-commerce store.- Oversee and plan in terms of content writing, marketing and budget planning to gather as much results for the clients- Identify new trends or potential marketing in terms of marketing, be it digital or non- digital.

Singapore

•Presented investment and financial planning seminars to clients and prospective clients•Generated new clients using a personal, face-to-face approach that built trust and emphasized personal service to the individual investor•Identified clients and prospective clients in need of investment guidance and then recommended investment solutions appropriate for each individual

Singapore

•Successfully assisted customers with product selections and purchases, e-service transactions•Built rapport with customers by asking probing questions and utilizing effective listening skills•Collaborated with managers, team members, and vendors to achieve the company’s goal•Managed cash register, communicated with customers and operated sales floor

Singapore

•Managed cash register, communicated with customers and operated sales floor•Provided product knowledge to aid customers in their purchases•Ensured stock level are well maintained and replenish at points of time•Handled visual merchandising

Bachelor'S Degree, Retail Marketing

Business Management, Retail Management

Diploma, Business Management