Xinchen Shen Email & Phone Number

Shanghai, China

Paris, Île-De-France, France

Recipient of HEC Scholarship for Excellence Key Projects and Certificates:- CEO of Entrepreneurship project (Led a Team of 3 MBAs to work with a start-up in Renewable energy deep tech from Switzerland) - 4 months- Entrepreneurship Project (Self led project in Fashion climate carbon counting)- 6 months- Climate & Business certificate - 1.5 months of specific courses and key note speakers conferences (Deep dive in Businesses, Governments, Financial intuitions, NGOs, Regulatory bodies and Consumers in tackling climate change)- Artificial intelligence fundamental certificate - Data Security & Privacy certificate - Design Thinking Training and WorkshopsNo. 1 MBA in Europe No. 2 MBA Worldwide (The Economist 2021)No. 7 MBA Worldwide (Financial Times 2021)

Beijing, China

Main Responsibilities: - Team Management: 12 reports across 3 locations: Main structure: Data, Marketing Intelligence/KeyAccounts/CRM; BD/Media/Analytics; Design Team(3D&Graphic Design, Video Content, Photography)- Airport portfolio Management (5 International Airports) - Launching of Daxing International Airport (Biggest Airport Terminal Worldwide)- Key account management, Creative campaign design and communications- Business Development, CRM and New clients sourcing- Business review, forecasting, media pricing, media design and launching- New airport expansion review and business plan - Media rewards, PR and value creation - Digital transformation (Programmatic Media buying- VIOOH)- Trade Marketing material design and communicationKey Achievements:-Evaluated multiple business opportunities and expanded JCDecaux airport media networks with full financial, operational and market analysis.-Launched Daxing Airport from pre-bid media evaluation, won the tender as the biggest media operator both international and domestic, pricing the media before launching the airport to the market - Built comprehensive CRM tools to evaluate business leads, tracking client data base, sourcing new clients and convert to new businesses - Built key partnerships with technology provider to enlarge media creativity offers- Re-structured Marketing department with new responsibilities and put new processes in place to ensure work efficiency and improved quality of deliverablesSkills:Leadership and team management, Analytical and critical thinking, Managing HQ and local business unites, Relationship building, Profit and Revenue growth, Business modelling and evaluation, Team motivation, Marketing communication, Digital transformation, Technology design and implementation, Business development, Prioritisation, Client management, Cross-departmental collaboration, Talent acquisition and recruitment, Process design, Design Thinking, Project management, Team mentor and coach

Lyon Area, France

Main Responsibilities:- Full Marketing Management for China market - Events Management (3 New Products launch each year, multiple training events each month)- Initiation of new distribution channels with new products line creation and development and launch- Key partnership building & management and key clients loyalty program management - E-Commerce (initiated, launched and managed Brand Tmall Alibaba Flagship store)- Social media and PR management (Launched Brand WeChat )- Managed global marketing initiatives - Market studies and data analytics, new business evaluation and expansion- Sales forecasts and prevision, Pricing, Logistics planning- Marketing Campaign management (Christmas/Valentines/New year Marketing campaign design and launch, Concept Afternoon tea partnership with luxury hotels, Live streaming conversion to sales, Plantation media trips)- OMNI-Channel Management - Client experience Management - Digital content creation - Strategy and business reviews- Distributor management - Trade Marketing - Market entry project (2 New brands from Savencia Gourmet : SOSA(From Barcelona), RDC(From Ecuador)Key Achievements:- Launched and Managed Brand Flagship Store on Tmall(Alibaba Group), from new products line development, sales forecast, online pricing, campaign (double 11, bundle deals, multiple Tmall online festivals), visual merchandising, content creation, customer services and engagement etc.- Launched and Managed Brand WeChat official account(NO.1 communication channel for brands in China): Content creation and Animation, OMNI Channel management, Marketing Campaign and Influencer management- Built from scratch China PR and Media communication partnerships: managed KOLs(Up to 5 million followers), Magazines, digital media etc. Enlarged network of media to 40+ channels - Led first live stream session at Valrhona Plantation in Bali, Indonesia, result 580K+ Impression and fan conversion- Enlarged key client partnerships

Shanghai, China

Main Responsibilities:- Sales and Marketing performance monthly review- Data Analytics - Key partnership management (Travel Agency, Online booking channels: Booking.com etc)- Competitors Monitoring and Analysis - Business review (Worked together with finance department for quarterly, yearly business reviews)- Contract building with new sales corporate accountsMain Achievements:- Since its a launching hotel (First year of Operation), worked on many initiatives to build internal KPIs for both Sales and Marketing activities- Building and designing Business review criteria and KPIs- Built multiple sales contracts with travel agencies and partnership with multiple travel websites( E.g. Booking.com, hotel.com etc)- Constant monitoring of hotel room pricing alignment and consistencySkills: Coordination, project management, data analytics, business reviews, new partnership building and management, contracting, marketing and communication, hotel management, client relationship management, cross-departmental relationship management, competitors analysis, CRM tool management.

Shanghai, China

Main Responsibilities:- Talent Sourcing - Conducting Interviews with Candidates- Managing clients relationships - Talent Acquisition Key Achievements:- Successfully placed multiple talents for senior positions - Managed client relationship together with account directors- Sourced multiple talent profiles to build talent pool for each position and company request- Enlarged talent sourcing networksSkills: Talent sourcing, cold calling, talent acquisition, project management, recruitment, coordination, client relationship management, Interview and talent assessment, client communication, CRM management.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies, Scholarship Of Excellence

A rewarding experience of enlightenment and self-reflection, I took a deep dive into Entrepreneurship thanks to the hands-on experience.

Management & Leadership Training, Certificate

Activities and Societies: Management training program organised by Valrhona as internal leadership training program for managers all.

Marketing Excellence Professional Training - Location: Milan, Italy, Certificate

Activities and Societies: Company Professional Training: - A full week Marketing excellence training for Valrhona Marketing Managers.

Master Of Science (Msc), International Business

Activities and Societies: GRLI ambassador: Globally Responsible leadership Initiative & ESSEC Business School: -Participated in leadership.

Master Of Business, International Business

Bachelor Of Business Administration (Bba), Humanities/Humanistic Studies

Activities and Societies: Exchange program as part of Bachelor degree at Griffith University

Bachelor Of Business Administration (Bba), Human Resources Management

Activities and Societies: Griffith International Mates, Business school leaders, Student Mentor, President of Chinese Student Association.

Graduate Certificate, General Studies

Graduate Certificate, General Studies

Activities and Societies: Assistant of Dean of Business Exchange School