Xiner Zhang Email & Phone Number

United States

- Conduct in-depth research on the target market and independently complete market research reports;- Carry out research on consumer portraits, purchases, usage, attitudes, brands, experiences, etc., independently complete corresponding big data mining or research design, discover consumer pain points, and empower analysis findings to product development and other related businesses;- Regularly analyze and share internal and external data, and work closely with other intelligent departments to complete trend analysis of the category in charge, while looking for possible growth points in the category;- Support cross-team business decisions, including but not limited to market overview, category dynamics and customer intelligence, targeting category growth, and improving category awareness and product reputation

Boston, Massachusetts, United States

- Analyze brand tracking data to deliver insights on Company and competitor brand health, brand perceptions, customer satisfaction and purchase behavior- Partner and collaborate with Marketing, Merchandising, Product Development and Sales teams on consumer product testing; Gather supporting documentation and input- Support the development of primary quantitative research including methodology selection, questionnaire design, programming, fielding, analysis, and reporting- Assist with voice of the customer initiatives, ad hoc projects, research vendor selection and vendor management as needed

Boston, Massachusetts, United States

- Designed foundational testing and research prior to starting, AB testing, focus group, and then post-work UX research to analyze the user groups.- Drafted new design for website design, transferred mock-up design to the current platform, redesigned the new logo for website.- Connected with current Vista about the media plan, and updated the social media operation plan for the organization.

-- Partnership with TikTok Head of Global Food to discover food delivery viability within E-commerce.-- Coordinated as team leader and lead researcher in research design structure, survey recruitment, and UX testing.-- Conduct research data based on geolocation and user interface as well as time of day.-- Research results are based on 1000 user profiles with multiple control and test groups.

- Help scope projects and recommend appropriate methods to achieve organization objectives- Create, coordinate, and conduct conceptual and evaluative research studies including usability tests, focus groups, and surveys; remote and in-person.- Reengineer Paper Bag Mask Foundation’s official website to create a more user-friendly interface and increase traffic by 25% after the new launch. - Prototype high fidelity UI, develop system design, conduct user research, and lead usability testing.

Hong Kong Sar

- Create events newsletter and manage the subscription background.- Produce cooperating business ads on social media platform.- Copywiriting and translation for project files.- Liaison to media, influencers and celebrities and coordinate requests.

Norman, Oklahoma

- Social Media platforms: Facebook, Twitter, Instagram- Pitch, report, write and edit event stories- Create and distribute content for OUCI social media audience

Ouci

- Conselor to 15+ students learning Guzheng instrument- Provide positive environment through interpersonal communication- Strong team work and collaboration to meet learning objective

Norman, Oklahoma

- The interpreter of the instructor- Assist with classroom instruction and provide support and guidance to students.- Maintain a supportive, safe and clean classroom environment.- Design and implement a classroom system to track student progress.- Work closely with the lead teacher to identify issues students are having and develop appropriate solutions.

Master'S Degree, Emerging Media Studies

Activities and Societies: Emerging Media Leader Scholarship Emerging Media Students Spotlight

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication