Market Research Analyst, Brand Researcher and Designer
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Senior Market Research AnalystNocpixUnited States -
Senior Market Research AnalystAiper Dec 2023 - Present- Conduct in-depth research on the target market and independently complete market research reports;- Carry out research on consumer portraits, purchases, usage, attitudes, brands, experiences, etc., independently complete corresponding big data mining or research design, discover consumer pain points, and empower analysis findings to product development and other related businesses;- Regularly analyze and share internal and external data, and work closely with other intelligent departments to complete trend analysis of the category in charge, while looking for possible growth points in the category;- Support cross-team business decisions, including but not limited to market overview, category dynamics and customer intelligence, targeting category growth, and improving category awareness and product reputation -
Consumer Insights AnalystPuma Group Nov 2022 - Nov 2023Boston, Massachusetts, United States- Analyze brand tracking data to deliver insights on Company and competitor brand health, brand perceptions, customer satisfaction and purchase behavior- Partner and collaborate with Marketing, Merchandising, Product Development and Sales teams on consumer product testing; Gather supporting documentation and input- Support the development of primary quantitative research including methodology selection, questionnaire design, programming, fielding, analysis, and reporting- Assist with voice of the customer initiatives, ad hoc projects, research vendor selection and vendor management as needed -
Brand Researcher And DesignerBoston Medical Center (Bmc) Jul 2022 - Jul 2023Boston, Massachusetts, United States- Designed foundational testing and research prior to starting, AB testing, focus group, and then post-work UX research to analyze the user groups.- Drafted new design for website design, transferred mock-up design to the current platform, redesigned the new logo for website.- Connected with current Vista about the media plan, and updated the social media operation plan for the organization. -
Market Researcher, University Collaboration ProjectTiktok Jan 2022 - Jul 2022-- Partnership with TikTok Head of Global Food to discover food delivery viability within E-commerce.-- Coordinated as team leader and lead researcher in research design structure, survey recruitment, and UX testing.-- Conduct research data based on geolocation and user interface as well as time of day.-- Research results are based on 1000 user profiles with multiple control and test groups. -
User Experience Researcher And DesignerPaper Bag Mask Foundation Sep 2021 - Jan 2022- Help scope projects and recommend appropriate methods to achieve organization objectives- Create, coordinate, and conduct conceptual and evaluative research studies including usability tests, focus groups, and surveys; remote and in-person.- Reengineer Paper Bag Mask Foundation’s official website to create a more user-friendly interface and increase traffic by 25% after the new launch. - Prototype high fidelity UI, develop system design, conduct user research, and lead usability testing. -
Public Relations Communications InternYiwen Pr & Communication Company Jun 2020 - May 2021Hong Kong Sar- Create events newsletter and manage the subscription background.- Produce cooperating business ads on social media platform.- Copywiriting and translation for project files.- Liaison to media, influencers and celebrities and coordinate requests.
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Ouci Social Media Management InternUniversity Of Oklahoma Jan 2020 - May 2020Norman, Oklahoma- Social Media platforms: Facebook, Twitter, Instagram- Pitch, report, write and edit event stories- Create and distribute content for OUCI social media audience -
Ouci Summer Camp TeacherUniversity Of Oklahoma Jul 2019 - Aug 2019Ouci- Conselor to 15+ students learning Guzheng instrument- Provide positive environment through interpersonal communication- Strong team work and collaboration to meet learning objective -
Ouci Chinese Language Teacher AssistantUniversity Of Oklahoma Oct 2016 - May 2017Norman, Oklahoma- The interpreter of the instructor- Assist with classroom instruction and provide support and guidance to students.- Maintain a supportive, safe and clean classroom environment.- Design and implement a classroom system to track student progress.- Work closely with the lead teacher to identify issues students are having and develop appropriate solutions.
Xiner Zhang Education Details
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Emerging Media Studies -
Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Xiner Zhang
What company does Xiner Zhang work for?
Xiner Zhang works for Nocpix
What is Xiner Zhang's role at the current company?
Xiner Zhang's current role is Senior Market Research Analyst.
What schools did Xiner Zhang attend?
Xiner Zhang attended Boston University College Of Communication, University Of Oklahoma.
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Xiner Zhang
San Francisco Bay Area1blend.com -
Xiner Zhang
Oakland, Ca -
xiner zhang
New York, Ny
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