User Experience research and design at Ant Fortune (蚂蚁财富), the business unit focus on personal financial management, with the services such as Yu'E Bao, Funds, Stocks, etc.Three kinds of projects:1. Design for Growth: collaborate with PD, Operation, BI team, balance business and user needs, design for great user experience on Alipay, iterate based on user feedbacks and data analysis.2. Design-driving Innovation: understand users' needs, find opportunity areas based on user insights, initiate innovative projects and push them online and succeed. 3. Design Research: user research and usability testing, methodology development.

Working closely with the business units on pre-development projects, to identify user needs and generate need-driven innovations and business opportunities, with Design Thinking and Lean Startups approach.- Empathizing with users, conducting on-site observations and user interviews;- Identifying explicit / implicit user needs, and finding opportunity areas together with project teams;- Facilitating Brainstorming sessions, connecting technical solutions with customer and client needs;- Rapid Prototyping and evaluating product and service concepts;- Coaching Design Thinking methodology to interdisciplinary project teams;- Research Project Management.Some Projects: - Radiography system fits to M3 market(Healthcare)- Bringing CT to township hospitals (Healthcare)- Dishwasher fit to Chinese users (Consumer product)- Smart Socket (IoT in Energy Management)- UseIT Service (Service Innovation and Design)- Creativity workshops (Coaching)

Worked in the division of Material Technologies, which is responsible to find creative material solutions for industrial design projects. Beside the daily material routines, I had some cross-department experiences. I was assigned to work in six different projects, ranging from product design, user interface design, to service design, for different clients, including IKEA, Casarte, Siemens, Huawei, etc.I had a wide range of responsibilities in these project teams, including brainstorming & ideation, material research, competitor analysis, use case development, wireframing of UI, storytelling, video making, prototyping, etc.

Work For Master Thesis of “Service Experience for Green Factory Planning"I improved its service experience of the new consulting service at Siemens, Green Factory Planning, by facilitating Collaboration, raising Green Awareness, smoothing Communication and enhancing Usability.The existing Factory Planning service has been analysed thoroughly with Human-centred principle to discover its challenges and opportunities. After definining the Design Brief, some brainstorming sessions were carried out to inspire fresh ideas. New service vision and mission were proposed, as well as stakeholder strategy and business model. Afterwards, three scenarios were created to show how the gamification, data-driven community and tangible user interface make big differences in target-setting, data gathering and Green-related support of Green Factory Planning. Ultimately, I associated these three scenarios together as an entire service, and demonstrated how the new solutions smooth the service experience and greatly change the future factory planners’ work-style.The graduation jury gave this thesis a full mark (8/8).