A Gu Email & Phone Number

Shanghai City, China

Drive growth and innovation of Utan female consumer Ecosystem through formulating, building, driving and managing promotions, campaigns, traffic & sales driving initiatives and consumers experience on Utan Ecosystem（include 5 Apps）Formulate, manage and execute promotion and campaign strategy & initiatives across ecommerce, mobile and social platforms to drive female consumer ecosystem growth, innovation, consumers experience, traffic and purchase from targeted consumers segments. Optimize… Show more Drive growth and innovation of Utan female consumer Ecosystem through formulating, building, driving and managing promotions, campaigns, traffic & sales driving initiatives and consumers experience on Utan Ecosystem（include 5 Apps）Formulate, manage and execute promotion and campaign strategy & initiatives across ecommerce, mobile and social platforms to drive female consumer ecosystem growth, innovation, consumers experience, traffic and purchase from targeted consumers segments. Optimize adoption of special promotional tactics in each platform and App, and ensure high quality planning and execution in each initiative. Maximize ROI based on approval budget.Be key contact point to the promotion and campaign counterparts at ecommerce partners/ platforms/market places (such as YHD, JD, Tmall, Taobao etc.) to communicate, negotiate and manage initiatives that draw traffic & sales to the ecommerce business.Create and lead a comprehensive female consumer Ecosystem marketing plan and calendar across ecommerce, digital, social and mobile. Manage day-to-day operation and execution of campaigns & promotion in ecommerce ecosystem. Ensure alignment with overall Brand objectives, key initiatives and calendar through working closely with brand team and digital team.Monitor consumer trends and competitor activity to ensure the website and App development programme meets the changing needs and expectations of the consumers.Collaborates with internal resources and external network to prioritize and penetrate the marketing function within key accounts. Show less

Shanghai City, China

Responsible for designing sales strategy for identifying, targeting, and acquiring customers;Spearhead territorial sales, to achieve business goals on a monthly and quarterly basis; Meet quarterly and annual revenue goals in coordination with the Company’s business plan;Head-count planning, develop, coach, manage and motivate all regional staff;Manage overall sales pipeline, coordinate with executive team to set appropriate metrics and compensation plans for quarterly sales goals;Maintain key… Show more Responsible for designing sales strategy for identifying, targeting, and acquiring customers;Spearhead territorial sales, to achieve business goals on a monthly and quarterly basis; Meet quarterly and annual revenue goals in coordination with the Company’s business plan;Head-count planning, develop, coach, manage and motivate all regional staff;Manage overall sales pipeline, coordinate with executive team to set appropriate metrics and compensation plans for quarterly sales goals;Maintain key customer relationships and develop and implement strategies for quickly expanding the company’s customer base;Formulate and execute major Sales and Marketing policies, programs and objectives (both short and long term) to promote and ensure the company’s continuing success and growth; Show less

Shanghai City, China

Manage Targus distributors and retail channels , expand coverage & deepen penetration in China marketa)Customize marketing and promotion strategy for end-user and channel distributionb)Develop and retained key Resellers, including merchandising support–product training and promotion, in-store display & POP.Implement Sales Management Processa)Track and review sales activities b)Support distributor sell-through & inventory controlc)Monitor the Targus market… Show more Manage Targus distributors and retail channels , expand coverage & deepen penetration in China marketa)Customize marketing and promotion strategy for end-user and channel distributionb)Develop and retained key Resellers, including merchandising support–product training and promotion, in-store display & POP.Implement Sales Management Processa)Track and review sales activities b)Support distributor sell-through & inventory controlc)Monitor the Targus market priceMarketing Strategy a)Launch the new products time to market and meet the end-user’s need b)Killer product to capture the market share and maintain the leadershipc)Strengthen PR efforts to increase the Targus brand awareness and imaged)Generate effective product promotion plan to meet end-user demand Show less

Shanghai City, China

Number of Subordinates: 8 Regional Sales Manager + 2 Product Design Manager + 2 Product Marketing ManagerLead the sales and customer services teams to achieve at least 100% of sales and revenue target for East+ South China region.Develop and implement sales plans to promote full range of products and services to existing Lenovo Channel and potential customers. Work with marketing dept to identify ways to stimulate usage from existing customers.Recruit, manage, motivate and… Show more Number of Subordinates: 8 Regional Sales Manager + 2 Product Design Manager + 2 Product Marketing ManagerLead the sales and customer services teams to achieve at least 100% of sales and revenue target for East+ South China region.Develop and implement sales plans to promote full range of products and services to existing Lenovo Channel and potential customers. Work with marketing dept to identify ways to stimulate usage from existing customers.Recruit, manage, motivate and train up sales and customer services teams. Monitor sales performance and evaluate standards of performance according to company guidelines. Define sales territory and target for each sales associate. Manage sales compensation and incentive programs, recruitment policy and sales training program to ensure consistent sales performance.Analyze industry market trends, products, and pricing that may impact sales efforts.Provide strategic direction for the growth of the service businessesDrive consumer excellence and business innovation. Lead growth and go-to-market execution.Build strategic partnership with Lenovo Key Accounts.Build internal teams and external resources for long-term sustainable growth. Show less

Shanghai City, China

Work with General Manager of Greater China to define and develop the Sales strategy (and associated models) for MYOB China based on the Business Plan and the overall business strategy.Establish Key Performance Indicators (KPI’s) for Accounts and Branch teams.Work with the CFO to facilitate increased tracking and reporting of Sales revenue and expenses and implementation of new Finance procedures.Participate with other entities Sales functions to drive increased consistency of… Show more Work with General Manager of Greater China to define and develop the Sales strategy (and associated models) for MYOB China based on the Business Plan and the overall business strategy.Establish Key Performance Indicators (KPI’s) for Accounts and Branch teams.Work with the CFO to facilitate increased tracking and reporting of Sales revenue and expenses and implementation of new Finance procedures.Participate with other entities Sales functions to drive increased consistency of group Sales methodologies and leverage off existing practices, knowledge and materials.SalesAccountable for the budgeted revenue of identified China functions and for establishing and managing associated Sales revenue and expense budgets developed by departments in the areas of responsibility.Mentor and lead teams to develop and utilize all sales channels of MYOB China to achieve aggressive growth targets.Drive and participate (as required) in the negotiation of major sales deals with National Distributors.Operational ManagementAccountable for the overall financial performance of the China Sales function and the achievement of associated revenue and expense budgets.Modify and improve the Sales models, policies, processes and procedures to support new products, market conditions and optimize efficiencies.Work with Branch Managers to effectively grow business within their provinces and cost-effectively manage Branch operations and resources.Work with other division managers to maximize organizational performance of MYOB China. Show less

Shanghai City, China

Responsible for directing the activities of the sales department to achieve the efficient and profitable sale of the company's products to targeted levels. Includes supervising, leading, and assisting sales personnel in selling the product line to targeted markets as well as establishing and executing required sales and product training programs. Assists sales personnel in formulating plans, goals, and objectives relating to targeted volume prospects and additional product penetration with… Show more Responsible for directing the activities of the sales department to achieve the efficient and profitable sale of the company's products to targeted levels. Includes supervising, leading, and assisting sales personnel in selling the product line to targeted markets as well as establishing and executing required sales and product training programs. Assists sales personnel in formulating plans, goals, and objectives relating to targeted volume prospects and additional product penetration with existing accounts.Supervise 4 regional account manager, 4 National Account manager,2 channel marketing manager ,and provide overall management for sales & marketing department. Oversee all China Sales channel. Design channel development plan and action.Responsibilities include:Implemented Sales Management Process-Tracked and reviewed sales activities -Supported distributor sell-through & inventory control-Monitored the Belkin market price-Cost Control and Profit & Lose managementPlan the 4 channel sales coverage models and execution, look for the strategic business partner:-Traditional Channel Sales model(Dist.- 2nd tier Dealer- Retailer) -Corporate Account (Dell,HP,IBM)-Direct Sales to Hypermarket (Wal-Mart, Carrefour, GoMe, 3C)-E-commerce Model: B2C on-line sell through websiteManaged Belkin distributors and retail channels , expanded coverage & deepen penetration in China market-Customized marketing and promotion strategy for end-user and channel distribution-Implemented Belkin IPOS(Image Point Of Sales) Decoration Store to enhance image exposure-Developed and retained key dealers, including merchandising support–product training and promotion, in-store display & POP.Establish Product Marketing and Marcom Strategy -Strengthen relationship with Media to promote the Belkin Brand and Technology-Conduct Channel Activities: New product launch Road Show and channel promotion to generate more end-user demand and motivate the retail store Show less

Shanghai City, China

Identify and utilize opportunity with IM global account to grow biz mostlyResponsible for new biz model development for IM consumer products and serviceCo-ordinate with Dell, HP, and IBM, provide third-party products and service, Sort product line and supplier for global accountIn charge of Dell Software & Peripheral biz Recruit new product with procurement function.Price, terms and conditions negotiationMonitor procurement processing Oversee daily… Show more Identify and utilize opportunity with IM global account to grow biz mostlyResponsible for new biz model development for IM consumer products and serviceCo-ordinate with Dell, HP, and IBM, provide third-party products and service, Sort product line and supplier for global accountIn charge of Dell Software & Peripheral biz Recruit new product with procurement function.Price, terms and conditions negotiationMonitor procurement processing Oversee daily operationWork with Product Manager for increase product line.Organize promoting and trainingAchievements include:Overachieved revenue target by more than 100% year by year, reached $6M for Dell BizEstablished Dell S&P biz Team, set up the cooperation with Dell , HP, Lexmark ,Epson Show less

Bachelor, Industry Automation

Education record