Xin Gu Email & Phone Number

San Francisco, California, Us

• Orchestrated the implementation of web analytics on Cloudflare's web properties, enabling comprehensive user tracking from initial web visit to conversions.• Served as an SME on web performance analytics, providing insights to stakeholders. Developed andmaintained dashboards and reports to monitor website metrics, implemented improvements toenhance user experience and drive conversions.• Standardized the internal campaign building process with automating the UTM building process,enabling attribution tools to better report marketing dollar efficiency.

Los Angeles, California, Us

• Optimize e-commerce web experience by running A/B tests, improved the online conversion rate by100%.• Collaborate with media buyers to test personalized landing page experience, increased brandkeyword’s performance by 20%.• Design, develop and maintain reporting dashboards on email marketing campaigns, chat conversionsand website funnel performance.

Los Angeles, Ca, Us

- Analyzed on campaign performance and optimized across various paid channels through A/B testing. Improved Facebook Ads' CTR by 20% for client's social awareness campaign. - Provided campaign insights for paid media campaigns of NIH's Join All of Us program across social, programmatic, and digital video. - Led onsite conversion analysis and optimization. Improved onsite conversion rate by 1.13% and decreased landing page bounce rate by 12%.- Automated the data processing work flow, reducing the manual work hour by 50%.

Los Angeles, California, Us

• Developed the forecast model for box office with digital data. The model has a 20% MAPE value and widely used internally.• Created reporting on the theatrical releases, leading to an exclusive deal with a major motion pictures studio on international market.• Supported the client manager and other internal teams with social data analysis, and assist in developing the digital database into the data portal that is used daily internally and externally.• Assisted in ad-hoc analysis for entertainment strategy team and TV team for brand studies that involve with digital audience profiling.

Los Angeles, California, Us

Burbank, Ca, Us

• Conducted U.S. and Worldwide social media listening for Disney’s theatrical and home entertainment releases, and worked with the marketing team to quantify and benchmark on the digital theatrical campaign. • Utilized Tableau and Spark SQL to develop and design dashboards, reports, and visualizations for theatrical marketing team. Worked with Data Engineering Team on translating business requirements into technical requirements.

Los Angeles, Ca, Us

• Participated in outreach to potential clients for new business developments and ventures.

Mississauga, Ontario, Ca

• Supported department managers by evaluating theatrical marketing efforts for Asia Pacific and Latin America, and creating PowerPoint presentations to report on campaign KPIs.

New York, Ny, Us

• Aggregated weekly data reports from Radian6 and Omniture to create performance tracking and trend analysis for the Spike TV shows and website.

China Beijing, Beijing, Cn

• Monitored finance news of major newspapers in China, keeping update with government‘s websites and other related media. Coordinated with news updates on Chinese social media platform Weibo.com

Master Of Arts (M.A.), Communication, General

Bachelor Of Arts (B.A.), Japanese Language And Literature

Bachelor Of Arts (B.A.), Economics

Exchange Program, Economics