Xin (Doris) H. Email & Phone Number

Toronto, Ontario, Canada

Beijing, China

-Owned end-to-end project management, and execution of internal and third-party events and meetings.-Wrote, reviewed, and optimized content in various formats, including website pages, blogs, emails, newsletters, social media, and ensured all content maintains a consistent brand voice across channels.-Leveraged insights and applied data from various sources to improve content quality.-Optimized content in line with SEO best practices to dominate relevant rankings and drive results:… Show more -Owned end-to-end project management, and execution of internal and third-party events and meetings.-Wrote, reviewed, and optimized content in various formats, including website pages, blogs, emails, newsletters, social media, and ensured all content maintains a consistent brand voice across channels.-Leveraged insights and applied data from various sources to improve content quality.-Optimized content in line with SEO best practices to dominate relevant rankings and drive results: higher traffic, positive brand impressions, and MQLs.-Measured and reported on the performance of content marketing initiatives, including traffic, engagement, leads, and conversions.-Implemented innovative field marketing strategies that align with company goals and target the enterprise customer segment for each opportunity. -Executed and coordinated with webinars, offsite booths, and other customer and prospect events. -Established, tracked, and reported key performance metrics to evaluate the success of field marketing initiatives. Show less

Toronto, Ontario, Canada

-Assisted with the development, implementation and measurement of national marketing campaigns. Also contributed to the preparation and execution of the Commercial and Specialty business unit strategic marketing plans. - Created visually appealing PowerPoint presentations to communicate marketing performance metrics to internal teams and value proposition to external brokers. - Facilitated corporate communication efforts by drafting leadership announcement, newsletters, success stories,… Show more -Assisted with the development, implementation and measurement of national marketing campaigns. Also contributed to the preparation and execution of the Commercial and Specialty business unit strategic marketing plans. - Created visually appealing PowerPoint presentations to communicate marketing performance metrics to internal teams and value proposition to external brokers. - Facilitated corporate communication efforts by drafting leadership announcement, newsletters, success stories, events promotion, and executive briefings, helping to drive employee engagement and awareness of marketing initiatives.-Oversaw various special projects including competitive activity research, working with in-house creative services to refresh existing marketing collateral, and identifying process improvements to streamline certain tasks.-Worked with internal teams and third-party vendors to manage the creation and distribution of industry-specific publications via email marketing and website publishing.- Facilitated collaboration between cross-functional teams to align campaign objectives with overall business goals, leading to decrease in project turnaround time and improving stakeholder satisfaction.-Utilized marketing automation platform (Marketo) to announce company news.-Responsible for supporting individual campaigns through Salesforce, including reporting on pre-agreed metrics.-Supported team as appropriate in maintaining the social plan (LinkedIn) and compiling associated metrics and tracking.-Responsible for maintaining and updating broker contacts to ensure broker information is up-to-date and accurate on the CRM platform.-Member of the Social Committee to support and coordinate company events. Show less

Toronto, Ontario, Canada

-Processed sales and change orders into Microsoft Dynamics NAV ERP System and communicated with internal stakeholders.-Monitored inbound/outbound emails, telephone calls, and internet prospects and coordinated with the Sales Manager to manage data in Microsoft Dynamics 365 CRM, resulting in a 25% decrease in customer turnaround time. -Trained CRM new users through live sessions and creating and updating work instructions.-Identified and recommended improvements to commercial… Show more -Processed sales and change orders into Microsoft Dynamics NAV ERP System and communicated with internal stakeholders.-Monitored inbound/outbound emails, telephone calls, and internet prospects and coordinated with the Sales Manager to manage data in Microsoft Dynamics 365 CRM, resulting in a 25% decrease in customer turnaround time. -Trained CRM new users through live sessions and creating and updating work instructions.-Identified and recommended improvements to commercial processes, , improving efficiency by 50%.-Launched company newsletter including content creation and graphic design on Canva.-Possessed hands-on experience manipulating and arranging data sets using Pivot tables, VLOOKUP, and formulas.-Developed, updated, and organized the company website content on WordPress and internal SharePoint sites.-Liaised regularly with vendors to identify and resolve technical issues.-Conducted competitive analysis on webpage performance by using tools like SEMrush, D&B Hoovers, Google Analytics, and Google Ads keyword planner.-Established project schedules leveraging project management platform Asana.-Managed and maintained inventory of marketing and promotional materials, including the design and procurement of brochures, flyers, stickers, and banners in accordance with corporate branding guidelines.-Member of Social Committee to help plan and organize company events. Show less

Toronto, Ontario, Canada

Remote

-Wrote copy to carry out the creative concept on social media platform-Developed layouts and template with in house creative team-Responsible for original ideas; for clear, concise, and convincing writing; for grammatical and material accuracy-Kept up with current trends and the latest idea of college student

Remote

-Worked with Manager to create and implement campaigns-Developed content calendars on a weekly and monthly basis for company brands-Monitored analytics to identify viable ideas-Created engaging blog and social media content-Assisted existing clients and convert possible leads to the sales team-Provided support to the marketing team at live and online events

Toronto, Ontario, Canada

-Managed social media and underlying strategy-Wrote and published posts to the Wine Blog-Supported corporate sales strategy-Supervised winery and distillery recruiting, and onboarding, efforts -Assisted with the monthly wine club program and strategy-Assisted with advertising and PR engagements

Toronto, Ontario, Canada

-Executed the social media techniques to maximize student recruitment effort-Collaborated in writing and editing a variety of marketing contents-Assisted department manager with administrative and school admission duties-Coordinated with the execution of marketing campaigns that support sales enablement to achieve target goals and objectives-Participated in ongoing brainstorming sessions for the development of marketing campaigns and branding-Provided efficient work and… Show more -Executed the social media techniques to maximize student recruitment effort-Collaborated in writing and editing a variety of marketing contents-Assisted department manager with administrative and school admission duties-Coordinated with the execution of marketing campaigns that support sales enablement to achieve target goals and objectives-Participated in ongoing brainstorming sessions for the development of marketing campaigns and branding-Provided efficient work and excellent customer service in a fast-paced work environment Show less

-Helped to market its products and services in college and the Chinese student community-Familiar with Chinese social media platform, like WeChat, Weibo, Zhihu-Applied strong communication and written skills with young professionals

Advanced Diploma, Business Administration - Marketing

Bachelor'S Degree, Environmental Engineering