Xin He Email & Phone Number

Shanghai, China

Leading the set up and development of Digital Commerce roadmap for URBN in China - Lead the development of a digital ecosystem for URBN China, across owned channels, 3rd party platforms and Omnichannel - Coordinate internal and external resources for implementation - Build the team structure and R&R for day-to-day operations - Own the Digital Commerce P&L

Shanghai, China

Leverage retail expertise on project to help China Fashion Company reposition:- Lead the design and development of a new product structure- Advise on team structure to support new product development process- Advise on building a holistic retail ecosystem, across digital, owned stores and wholesale partners

Shanghai City, China

Taking two year Sabbatical to explore the riches of China

Shanghai City, China

Business owner for Men’s Running category, responsible for delivering over 10% of total Nike Direct GC revenue:• Responsible for seasonal buying decisions across Nike.com, Tmall and Brick & Mortar• Drove collaboration across functions (Category Brand, Digital Ops, Digital Marketing, Stores, Retail Brand etc.) to deliver in-season performance• Led team to relentlessly focus on in season trading opportunities to maximize stock turn and revenue• Managed successful delivery of key… Show more Business owner for Men’s Running category, responsible for delivering over 10% of total Nike Direct GC revenue:• Responsible for seasonal buying decisions across Nike.com, Tmall and Brick & Mortar• Drove collaboration across functions (Category Brand, Digital Ops, Digital Marketing, Stores, Retail Brand etc.) to deliver in-season performance• Led team to relentlessly focus on in season trading opportunities to maximize stock turn and revenue• Managed successful delivery of key consumer moments, especially 11.11• Coached and developed a team of bright and capable talents with a strongly supportive team ethos• Delivered 20% YoY revenue growth, successfully meeting our financial targets Show less

Shanghai, China

Led annual strategic planning process for Nike Direct in Greater China: • Drove the development of the annual operating plan to support the company’s financial goals • Managed and coordinated across functions to drive a single vision and consistent plan • Collaborated across Nike China and with Global HQ to drive alignment on initiatives and resource allocation • Managed in-year cadence of quarterly reviews and plan adjustmentDeveloped and led strategic… Show more Led annual strategic planning process for Nike Direct in Greater China: • Drove the development of the annual operating plan to support the company’s financial goals • Managed and coordinated across functions to drive a single vision and consistent plan • Collaborated across Nike China and with Global HQ to drive alignment on initiatives and resource allocation • Managed in-year cadence of quarterly reviews and plan adjustmentDeveloped and led strategic initiatives: • Led the development of O2O/omnichannel initiative across Nike Direct stores in GC; built and led cross functional project team for quick implementation and fast test & learn • Set up Digital Analytics function, collaborating with Global and GC partners on technology, processes and team structureSupported VP of Nike Direct in capacity as Chief of Staff • Supported VP to build a distinct culture both within the leadership team and across Nike Direct • Managed Nike Direct input into corporate review process Show less

Shanghai, China

Led the development of long term online strategy for Aqua Media, a start-up media company in Shanghai, including Vantage Shanghai website - Build the New Media team, starting with Technology and Content; design and set up key processes - Deliver near term goals, including new website design, online subscription and recurring eNewsletterLed the development and operations of the commercial part of Vantage Shanghai magazine, a cultural and luxury lifestyle bilingual magazine… Show more Led the development of long term online strategy for Aqua Media, a start-up media company in Shanghai, including Vantage Shanghai website - Build the New Media team, starting with Technology and Content; design and set up key processes - Deliver near term goals, including new website design, online subscription and recurring eNewsletterLed the development and operations of the commercial part of Vantage Shanghai magazine, a cultural and luxury lifestyle bilingual magazine targeted at the high end readership of China - Responsible for designing the team structure of a start up business and recruiting key personnel into the team - Develop mid-range business strategy around Sales, Circulation, Marketing and Website for the magazine - Manage the Sales, Circulation, Marketing and Website functions to deliver planDevelop and manage P&L Show less

Lead the development and operations of the Fashion category on eBay in Europe, a €1bn business across Germany and UKResponsibilities include:• Own business performance of the Fashion category in Europe, responsible for delivering double digit YoY growth for the business• Responsible for formulating long term business strategy, translating strategy into short and medium operational plans and delivering of operations plans• Lead multi-function team across Strategy, Marketing… Show more Lead the development and operations of the Fashion category on eBay in Europe, a €1bn business across Germany and UKResponsibilities include:• Own business performance of the Fashion category in Europe, responsible for delivering double digit YoY growth for the business• Responsible for formulating long term business strategy, translating strategy into short and medium operational plans and delivering of operations plans• Lead multi-function team across Strategy, Marketing, and Technology to deliver tangible business results• Key member of eBay Global Verticals team, responsible for eBay’s overall vertical strategy across international sites• Report into senior management team, presenting regular updates to President of eBay Marketplaces Show less

Develop value propositions by seller segments and lead the implementation of Customer Service and Seller CommunicationsResponsibilities included:• Led development of value proposition and roadmap by seller segment; drove understanding of seller needs across eBay UK and eBay Inc., especially to senior management and key functional teams such as Platform, Pricing and Trust and Safety • Led cross functional team to implement annual operational plans for Seller Customer Service and… Show more Develop value propositions by seller segments and lead the implementation of Customer Service and Seller CommunicationsResponsibilities included:• Led development of value proposition and roadmap by seller segment; drove understanding of seller needs across eBay UK and eBay Inc., especially to senior management and key functional teams such as Platform, Pricing and Trust and Safety • Led cross functional team to implement annual operational plans for Seller Customer Service and Communications, supporting large initiative rollouts as well as business as usual; accountable for key success metrics incl. Net Promoter Score• Built relationships across eBay UK (e.g. key functions such as Marketing and Trust and Safety), across eBay Inc. (with US and DE counterparts) and external agencies Show less

Led project tiger team to formulate strategy around Clothing category, develop designs and to optimise user experience.Reponsibilities included:• Led tiger team project to formulate strategy around Clothing category, develop designs to optimise user experience and engage large UK clothing retailers; paved way for strategic focus on Verticals across eBay from 2009• Managed multi-functional team (incl. external agency) to redefine both high level value proposition for eBay within… Show more Led project tiger team to formulate strategy around Clothing category, develop designs and to optimise user experience.Reponsibilities included:• Led tiger team project to formulate strategy around Clothing category, develop designs to optimise user experience and engage large UK clothing retailers; paved way for strategic focus on Verticals across eBay from 2009• Managed multi-functional team (incl. external agency) to redefine both high level value proposition for eBay within Clothing space and step by step user experience• Instrumental in eBay’s decision to refocus on key Verticals, including Fashion and Tech Show less

Strategy Development• Responsible for delivering 3 year Consumer strategy for eBay MotorsOperational Excellence• Responsible for delivering ~£20M to Motors annually• Managed >£2M Motors marketing budget• Managed ongoing national marketing campaign, encompassing online, offline press, outdoor and PR• Led user experience improvements, based on insights and strategic objectives• Managed a cross-functional team, covering 4 internal functional teams and 3… Show more Strategy Development• Responsible for delivering 3 year Consumer strategy for eBay MotorsOperational Excellence• Responsible for delivering ~£20M to Motors annually• Managed >£2M Motors marketing budget• Managed ongoing national marketing campaign, encompassing online, offline press, outdoor and PR• Led user experience improvements, based on insights and strategic objectives• Managed a cross-functional team, covering 4 internal functional teams and 3 external agenciesProject Management• Led the £1M marketing launch of eBay Motors’ dealer proposition• Delivered branding and key messages across multiple channels; managed 5 external agencies to deliver• Project managed the launch process across product development, marketing and customer serviceRelationship Building• Managed strategic 3rd party partner relationships critical to the delivery of eBay Motors services, including HPI, RAC Show less

Overall Responsibility• Formulated product and service strategies for major communications providers in Europe and North America, delivering projects ranging from £10K to £10M and growing ADVENTIS' presence in EuropeBusiness Development• Implemented commercialisation of convergent business and consumer media offerings for a major North American communications provider (US$10M) • Formulated voice and data service propositions and sales strategies for a major UK mobile… Show more Overall Responsibility• Formulated product and service strategies for major communications providers in Europe and North America, delivering projects ranging from £10K to £10M and growing ADVENTIS' presence in EuropeBusiness Development• Implemented commercialisation of convergent business and consumer media offerings for a major North American communications provider (US$10M) • Formulated voice and data service propositions and sales strategies for a major UK mobile provider (£0.5M)Strategic Analysis• Assessed niche web hosting opportunity for alternative UK communications provider in small and medium enterprise (SME) market (£25K)• Carried out customer needs analysis, internal capabilities assessment, and competitor scanRelationship Management• Responsible for managing both internal and client project teams• Coached and managed associates on client engagements• Managed summer intern, devising development plan and milestones Show less

Mba, Business Management

Ba, Economics & Management

First Class Honours