Xin He

Xin He Email and Phone Number

Head Of Digital, URBN CHINA at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) @ URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
philadelphia, pennsylvania, united states
Xin He's Location
Jing'an District, Shanghai, China, China
Xin He's Contact Details

Xin He work email

About Xin He

Xin He is a Head Of Digital, URBN CHINA at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly). She possess expertise in crm, project management, management, strategic planning, go to market strategy and 34 more skills. Colleagues describe her as "I was lucky enough to be a part of Xin’s team planning and executing the new proposition for eBay Fashion for Europe. Xin is a professional who will not compromise on quality and will always put the customer first. She strikes the perfect balance by being very entrepreneurial and innovative in her thinking while being very structured and clear in her execution; she always ensures to prioritize workstreams to maximize impact on the business. Xin is an extremely capable people manager who strikes the right balance of providing clear targets and priorities while empowering her team with enough freedom on how to achieve these." and "I really enjoyed my time with Xin as we worked towards the launch of eBay’s Fashion proposition across Europe. Xin is highly strategic and able to comfortably work through complex problems in a credible and exhaustive way. On the Fashion launch this allowed Xin to create a very clear vision of what she was seeking to achieve, gaining buy in from both the senior stakeholders and also the wider operating team. What I most liked though, was the balance that Xin showed in ensuring the team understood the task at hand and was set for success. This mix of strategic ability and thought for the teams who work for her serves her well as a leader. In style, Xin is hard working and diligent and willing to stand up strongly for what she believes is right. I found her then, as I do now, a great sounding board on a whole range of problems."

Xin He's Current Company Details
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

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Head Of Digital, URBN CHINA at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
philadelphia, pennsylvania, united states
Website:
urbn.com
Employees:
16964
Xin He Work Experience Details
  • Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
    Head Of Digital, Urbn China
    Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly) Aug 2019 - Present
    Shanghai, China
    Leading the set up and development of Digital Commerce roadmap for URBN in China - Lead the development of a digital ecosystem for URBN China, across owned channels, 3rd party platforms and Omnichannel - Coordinate internal and external resources for implementation - Build the team structure and R&R for day-to-day operations - Own the Digital Commerce P&L
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  • Ideo
    Retail Specialist Consultant
    Ideo May 2019 - Jun 2019
    Shanghai, China
    Leverage retail expertise on project to help China Fashion Company reposition:- Lead the design and development of a new product structure- Advise on team structure to support new product development process- Advise on building a holistic retail ecosystem, across digital, owned stores and wholesale partners
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  • Sabbatical Break
    On Sabbatical
    Sabbatical Break Sep 2017 - May 2019
    Shanghai City, China
    Taking two year Sabbatical to explore the riches of China
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  • Nike
    Category Director For Men’S Running, Nike Direct Greater China
    Nike Mar 2016 - Aug 2017
    Shanghai City, China
    Business owner for Men’s Running category, responsible for delivering over 10% of total Nike Direct GC revenue:• Responsible for seasonal buying decisions across Nike.com, Tmall and Brick & Mortar• Drove collaboration across functions (Category Brand, Digital Ops, Digital Marketing, Stores, Retail Brand etc.) to deliver in-season performance• Led team to relentlessly focus on in season trading opportunities to maximize stock turn and revenue• Managed successful delivery of key… Show more Business owner for Men’s Running category, responsible for delivering over 10% of total Nike Direct GC revenue:• Responsible for seasonal buying decisions across Nike.com, Tmall and Brick & Mortar• Drove collaboration across functions (Category Brand, Digital Ops, Digital Marketing, Stores, Retail Brand etc.) to deliver in-season performance• Led team to relentlessly focus on in season trading opportunities to maximize stock turn and revenue• Managed successful delivery of key consumer moments, especially 11.11• Coached and developed a team of bright and capable talents with a strongly supportive team ethos• Delivered 20% YoY revenue growth, successfully meeting our financial targets Show less
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  • Nike
    Director Of Strategic Planning, Nike Direct Greater China
    Nike Jun 2013 - Mar 2016
    Shanghai, China
    Led annual strategic planning process for Nike Direct in Greater China: • Drove the development of the annual operating plan to support the company’s financial goals • Managed and coordinated across functions to drive a single vision and consistent plan • Collaborated across Nike China and with Global HQ to drive alignment on initiatives and resource allocation • Managed in-year cadence of quarterly reviews and plan adjustmentDeveloped and led strategic… Show more Led annual strategic planning process for Nike Direct in Greater China: • Drove the development of the annual operating plan to support the company’s financial goals • Managed and coordinated across functions to drive a single vision and consistent plan • Collaborated across Nike China and with Global HQ to drive alignment on initiatives and resource allocation • Managed in-year cadence of quarterly reviews and plan adjustmentDeveloped and led strategic initiatives: • Led the development of O2O/omnichannel initiative across Nike Direct stores in GC; built and led cross functional project team for quick implementation and fast test & learn • Set up Digital Analytics function, collaborating with Global and GC partners on technology, processes and team structureSupported VP of Nike Direct in capacity as Chief of Staff • Supported VP to build a distinct culture both within the leadership team and across Nike Direct • Managed Nike Direct input into corporate review process Show less
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  • Aquaspace Group
    Director Of New Media
    Aquaspace Group Mar 2012 - Feb 2013
    Shanghai, China
    Led the development of long term online strategy for Aqua Media, a start-up media company in Shanghai, including Vantage Shanghai website - Build the New Media team, starting with Technology and Content; design and set up key processes - Deliver near term goals, including new website design, online subscription and recurring eNewsletterLed the development and operations of the commercial part of Vantage Shanghai magazine, a cultural and luxury lifestyle bilingual magazine… Show more Led the development of long term online strategy for Aqua Media, a start-up media company in Shanghai, including Vantage Shanghai website - Build the New Media team, starting with Technology and Content; design and set up key processes - Deliver near term goals, including new website design, online subscription and recurring eNewsletterLed the development and operations of the commercial part of Vantage Shanghai magazine, a cultural and luxury lifestyle bilingual magazine targeted at the high end readership of China - Responsible for designing the team structure of a start up business and recruiting key personnel into the team - Develop mid-range business strategy around Sales, Circulation, Marketing and Website for the magazine - Manage the Sales, Circulation, Marketing and Website functions to deliver planDevelop and manage P&L Show less
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  • Ebay
    Head Of Fashion Europe
    Ebay Jan 2009 - Apr 2011
    Lead the development and operations of the Fashion category on eBay in Europe, a €1bn business across Germany and UKResponsibilities include:• Own business performance of the Fashion category in Europe, responsible for delivering double digit YoY growth for the business• Responsible for formulating long term business strategy, translating strategy into short and medium operational plans and delivering of operations plans• Lead multi-function team across Strategy, Marketing… Show more Lead the development and operations of the Fashion category on eBay in Europe, a €1bn business across Germany and UKResponsibilities include:• Own business performance of the Fashion category in Europe, responsible for delivering double digit YoY growth for the business• Responsible for formulating long term business strategy, translating strategy into short and medium operational plans and delivering of operations plans• Lead multi-function team across Strategy, Marketing, and Technology to deliver tangible business results• Key member of eBay Global Verticals team, responsible for eBay’s overall vertical strategy across international sites• Report into senior management team, presenting regular updates to President of eBay Marketplaces Show less
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  • Ebay
    Senior Manager, Seller Propositions, Uk
    Ebay Apr 2008 - Dec 2009
    Develop value propositions by seller segments and lead the implementation of Customer Service and Seller CommunicationsResponsibilities included:• Led development of value proposition and roadmap by seller segment; drove understanding of seller needs across eBay UK and eBay Inc., especially to senior management and key functional teams such as Platform, Pricing and Trust and Safety • Led cross functional team to implement annual operational plans for Seller Customer Service and… Show more Develop value propositions by seller segments and lead the implementation of Customer Service and Seller CommunicationsResponsibilities included:• Led development of value proposition and roadmap by seller segment; drove understanding of seller needs across eBay UK and eBay Inc., especially to senior management and key functional teams such as Platform, Pricing and Trust and Safety • Led cross functional team to implement annual operational plans for Seller Customer Service and Communications, supporting large initiative rollouts as well as business as usual; accountable for key success metrics incl. Net Promoter Score• Built relationships across eBay UK (e.g. key functions such as Marketing and Trust and Safety), across eBay Inc. (with US and DE counterparts) and external agencies Show less
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  • Ebay
    Senior Manager, Clothing Category Experience, Uk
    Ebay Oct 2007 - Apr 2008
    Led project tiger team to formulate strategy around Clothing category, develop designs and to optimise user experience.Reponsibilities included:• Led tiger team project to formulate strategy around Clothing category, develop designs to optimise user experience and engage large UK clothing retailers; paved way for strategic focus on Verticals across eBay from 2009• Managed multi-functional team (incl. external agency) to redefine both high level value proposition for eBay within… Show more Led project tiger team to formulate strategy around Clothing category, develop designs and to optimise user experience.Reponsibilities included:• Led tiger team project to formulate strategy around Clothing category, develop designs to optimise user experience and engage large UK clothing retailers; paved way for strategic focus on Verticals across eBay from 2009• Managed multi-functional team (incl. external agency) to redefine both high level value proposition for eBay within Clothing space and step by step user experience• Instrumental in eBay’s decision to refocus on key Verticals, including Fashion and Tech Show less
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  • Ebay Uk
    Senior Manager, Ebay Motors
    Ebay Uk Mar 2005 - Oct 2007
    Strategy Development• Responsible for delivering 3 year Consumer strategy for eBay MotorsOperational Excellence• Responsible for delivering ~£20M to Motors annually• Managed >£2M Motors marketing budget• Managed ongoing national marketing campaign, encompassing online, offline press, outdoor and PR• Led user experience improvements, based on insights and strategic objectives• Managed a cross-functional team, covering 4 internal functional teams and 3… Show more Strategy Development• Responsible for delivering 3 year Consumer strategy for eBay MotorsOperational Excellence• Responsible for delivering ~£20M to Motors annually• Managed >£2M Motors marketing budget• Managed ongoing national marketing campaign, encompassing online, offline press, outdoor and PR• Led user experience improvements, based on insights and strategic objectives• Managed a cross-functional team, covering 4 internal functional teams and 3 external agenciesProject Management• Led the £1M marketing launch of eBay Motors’ dealer proposition• Delivered branding and key messages across multiple channels; managed 5 external agencies to deliver• Project managed the launch process across product development, marketing and customer serviceRelationship Building• Managed strategic 3rd party partner relationships critical to the delivery of eBay Motors services, including HPI, RAC Show less
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  • Adventis
    Consultant
    Adventis Apr 1999 - Sep 2003
    Overall Responsibility• Formulated product and service strategies for major communications providers in Europe and North America, delivering projects ranging from £10K to £10M and growing ADVENTIS' presence in EuropeBusiness Development• Implemented commercialisation of convergent business and consumer media offerings for a major North American communications provider (US$10M) • Formulated voice and data service propositions and sales strategies for a major UK mobile… Show more Overall Responsibility• Formulated product and service strategies for major communications providers in Europe and North America, delivering projects ranging from £10K to £10M and growing ADVENTIS' presence in EuropeBusiness Development• Implemented commercialisation of convergent business and consumer media offerings for a major North American communications provider (US$10M) • Formulated voice and data service propositions and sales strategies for a major UK mobile provider (£0.5M)Strategic Analysis• Assessed niche web hosting opportunity for alternative UK communications provider in small and medium enterprise (SME) market (£25K)• Carried out customer needs analysis, internal capabilities assessment, and competitor scanRelationship Management• Responsible for managing both internal and client project teams• Coached and managed associates on client engagements• Managed summer intern, devising development plan and milestones Show less
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Xin He Skills

Crm Project Management Management Strategic Planning Go To Market Strategy Cross Functional Team Leadership Retail Marketing Strategy Fashion Marketing Product Management Business Development Sales Sporting Goods Marketing Communications Business Process Profitability Enhancement Budgets Project Planning Business Strategy E Commerce Digital Marketing 项目管理 大数据分析 Customer Insight Web Analytics Mobile Devices Product Development Team Leadership Leadership Start Ups Enterprise Software Strategy Online Advertising Analytics Strategic Partnerships B2b Entrepreneurship User Experience

Xin He Education Details

Frequently Asked Questions about Xin He

What company does Xin He work for?

Xin He works for Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

What is Xin He's role at the current company?

Xin He's current role is Head Of Digital, URBN CHINA at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly).

What is Xin He's email address?

Xin He's email address is xi****@****ike.com

What schools did Xin He attend?

Xin He attended Insead, University Of Oxford.

What skills is Xin He known for?

Xin He has skills like Crm, Project Management, Management, Strategic Planning, Go To Market Strategy, Cross Functional Team Leadership, Retail, Marketing Strategy, Fashion, Marketing, Product Management, Business Development.

Who are Xin He's colleagues?

Xin He's colleagues are Sonia Atwal, Minal Patel, Isabelle Louis-Charles, Jennifer Staren, Sophia Barcelo, Clem P., Aspen Jones.

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