Helping Chinese tech companies go overseas

During the half-year internship, I participated in the production of the script, provided insights about plot design that got widely circulated on social media, and got the highest rating score in Douban amongst the four seasons. I also participated in the recording of every episode of the program, got familiar with the cross-departmental coordination and cooperation, and exercised the ability of problem solving and crisis management.

I worked in PRA Agency as a media planner and also a copywriter. Our work is to help XCurrency, a startup company providing international remittance services, develop a half-year IMC campaign, attracting more than 3000 followers starting from a small base in social media platforms including Tik Tok, Wechat and Weibo. I learnt to search information about different media platforms and KOLs, then work out the most effective media strategies. Plus, I also wrote Wechat articles released on the official account we created for it.

I helped launch branding and product promotion campaigns for international leading medical companies such as AstraZeneca, Pfizer, Ferring Pharmaceuticals, etc. During this I conducted pre-marketing research about industrial trends, national policies, and competitors’ strategies, and participated in the communications plan for launching new medicine as well as branding in the China International Import Expo (CIIE). I also supported media events at Chinese Academy of Sciences and communicated with national media outlets.

I wrote news report and many other kinds of articles for several programs of Jinying Cartoon, one of the top cartoon TV stations in China. I also participated in some program design and publicity design. It was really a wonderful experience working with experienced colleagues!