Nancy Lai Email & Phone Number

Chengdu, Cn

China

Working directly with key internal and external stakeholders and suppliers the Marketing Manager(China) defines and delivers CIOB China media, content, communication, and digital strategies inalignment with regional plan KPIs for membership retention and acquisition.• Responsible for the management of acquisition and retention campaign costs, content creation,agency management, digital platforms, and events with approval from the relevant Heads ofDepartment (UK).• SEM management: utilize Baidu paid SEM tools to optimize the searching results, track the leads andshare with Sales; SEO management: work with digital team to optimize the CIOB China websitecontent and keywords to improve the searching results and website traffic accordingly.• In charge of the overall branding and outreach promotion activities with CIOB-owned and externalchannels:

Shanghai

- Branding and Social Media Marketing: >>Set up and operate Demola's Chinese social media matrix, including WeChat, Weibo, Xiaohongshu, Zhihu and Bilibili. >>Promote the brand in China from 0 to 1 by creating the content by myself in 2019, then in 2021, led a team of 5-15 young talents to create content to promote company values in Chinese. We increased the WeChat subscribers from 0 to 6,000 within two years; the top page view/article reached 4,000. -Community management and events: >>Initiated the "Demola Alumni" community with more than 400+ active members from leading universities and industries. >>Planned & executed monthly "Demola Talk" events, inviting industrial experts to share their experiences with students and promote the platform's value. >>Planned Demola offline Alumni gathering events in Shanghai, Chengdu and Guangzhou, increased the community relations. Planned and recruited the "Demola volunteer team" and "Share my Demola experience" campaigns to improve content development and brand exposure on Chinese social media.- Facilitation, co-creation project coordination: >>Facilitate around 20 co-creation projects in Fudan University and online, communicate closely with the innovative talents from different universities and nationalities, listen to their feedback weekly and meet with external experts as guidance. - Business development: >>Proactively outreach new potential business partners in China with Future Workshop, Demo Day Roadshow, and talent engagement opportunities of their interests; >> Explore the new business models in China with new Chinese universities and bilingual high schools to design co-creation projects and new products.

Shanghai City, China

- Event planning & execution: Planned and executed more than 20 cultural and academic events; received Nordic delegations visits; international guests totalled 1,000.- Social media management: Maintained the Nordic Centre’s official social media, provided creative content and increased subscribers by 150% within a year.- Training: Provided inter-cultural training and Chinese language and culture crash courses. For instance, in July 2018, taught a Chinese Crash Course for 100+ Nordic students.- In charge of accounting and finance for the office, including daily expenses, salaries, invoicing and reimbursement and helping the manager do the budget control.

Shanghai City, China

- Events plan & execution: Successfully planned and executed more than 70 events, the largest (Swiss Ball 2017) hosting over 650 guests from the Swiss ex-pats circle and their local partners.-Social media marketing: Content production and editing for the SwissCham WeChat platform, website, newsletter, etc.-Translation and interpretation from English to Chinese: Responsible for translating Chinese to English for the chamber magazine, Bridge; Interpreter for the onsite English events, including for the ambassador of Switzerland in China - Business development: Cold calls, E-mails, and a visit to potential member companies; invite more than ten organizations to join SwissCham annually; secure sponsorships for SwissBall 2018; secure more than 20 vendors to sponsor members' benefits.- Project management: Led a project of A Yellow book of Economic Zones in Yangtze River Delta, planned and executed it within two months, and delivered it to more than 500 company members and hotels in the Shanghai area.

Münster, North Rhine-Westphalia, Germany

- Supported the project of Analysis of Chinese Eating & Catering Habits for the company EMSA Gmbh; as one active member of the 20 students from the International Marketing course, I helped the group to understand the eating and catering habits of the predefined Chinese target group;- Examined the applicability/usability of selected EMSA products in the Chinese daily routine.- Generated consumer insights through interviews and focus groups and provided market entry suggestions to EMSA.

Vienna, Austria

The Austrian Research Promotion Agency (FFG) is Austria's national funding agency for industrial research and development. As a "one-stop-shop" offering a diversified and targeted programme portfolio, the FFG gives Austrian businesses and research facilities quick and uncomplicated access to research funding.https://www.ffg.at/My responsibilities - Supported the Horizon 2020 umbrella project-Dragon Star project by identifying Chinese stakeholders and funding bodies in Sustainable Urbanization and preparing an overview document.- Analyzed Evaluation Summary Reports of Proposals from different Horizon 2020 Calls and an overview document.- Translated relevant documents and information material from English to Chinese and assisted the conference in Beijing that Oct.

Doctor Of Education - Edd, Education

Master Of Science, Higher Education Management, Good

Jointly studied and awarded under the European Union's highly selective Erasmus Mundus Master's Program in four countries, Danube.

Master Of Science - Ms, Higher Education/Higher Education Administration

>>Change management >>Leadership Management >>Management Game non-MARIHE electives: >>Strategic Management >>Allgemeindeutsch A1

Master Of Science - Ms, Higher Education/Higher Education Administration

>>Systems in Transition III >>Higher Education, Society, Governance and Policy >>Reforms in Higher Education >>Research Methods II.

Master Of Science - Ms, Higher Education/Higher Education Administration

2nd Semester Courses: >>Systems in Transition II >>Concepts and Theories of HE Research and Innovation Studies >>Theories of Organization.

Master Of Science - Ms, Higher Education/Higher Education Administration

1st semester courses: >>Systems in Transition I >>New Public Management >>Research and Innovation Management >>Quality Management >>Human.

Bachelor Of Arts (B.A.) & Bachelor Of Management (Minor), English & Public Business Administration （Double Degree）, 87/100

Activities and Societies: - Journalist Association, Secretary of the President. Published more than 20 news, reports and features.