Lead and mentor a high-performing creative team of 19, directing creative output and ensuring alignment with brand visions and marketing objectives.Oversee all stages of creative projects, from conception and strategy to execution and delivery, effectively managing resources and coordinating with cross-functional teams.Drive a culture of innovation and excellence within the creative department, optimizing workflows and balancing aesthetic considerations with functional requirements to achieve impactful results.Successfully led the design and development of the new "Goals & Challenges" feature for the Healthy 365 app, replacing the legacy National Steps Challenge system and enhancing user engagement in health and wellness activities.

Delivered three fully responsive websites for a Japanese pharmaceutical company in 2019, demonstrating expertise in web design and development while ensuring accessibility across various devices.Developed initial proof of concepts and pitches for a leading global dairy client in New Zealand, showcasing strong conceptual thinking and client presentation skills.Spearheaded creative direction and execution for a year-long OCM initiative (2020-2021), producing a diverse range of videos and brand campaigns that effectively communicated key messages and achieved campaign objectives.Led UI/UX reviews since 2022, collaborating with the UX team to conduct user experience testing and heuristic evaluations. Analyzed user behavior, identified pain points, and provided actionable recommendations to enhance product usability and user satisfaction. Currently leading the redesign of multiple projects for a pharmaceutical company in China, applying user-centered design principles to optimize the user experience.

Rebel Owl is an independent design firm that offers design services to leading brands locally and globally. I had the opportunity to freelance with Rebel Owl for six months as a temporary replacement for my friend who was on maternity leave. It was a delightful experience to collaborate with my colleagues from POSSIBLE during my tenure.

Served as the sole designer at Accenture's IoT Centre, responsible for creating visually compelling presentations and design solutions to communicate complex business concepts to internal and external stakeholders.Collaborated closely with consultants to develop a wide range of deliverables, including mobile applications, product designs, and visual storyboards, ensuring clear and engaging communication of technical information.Developed branding artwork for diverse stakeholders, including presentation decks, video teasers, and other visual assets, to strengthen brand identity and enhance communication effectiveness.Proactively created visual notes and sketches to facilitate brainstorming sessions and discussions within the IoT Centre, fostering a more engaging and collaborative environment.

Thrived as a core creative for SAP, developing innovative design solutions across digital and print media to engage high-profile clients.Produced a diverse range of deliverables, including demo mobile apps, websites, interactive presentations, infographics, branded presentations, storyboards, videos, and print collateral, showcasing versatility and a strong command of design principles.Provided creative support for various projects within the Possible Shanghai office, collaborating effectively with colleagues during internal con-calls to ensure successful project execution.

Conceptualized and designed user-centered websites and digital campaigns, overseeing their implementation to ensure seamless functionality and optimal user engagement.Specialized in creating responsive user interfaces (UI) and intuitive user experiences (UX) across digital platforms, prioritizing accessibility and user satisfaction.

Led multi-award-winning interactive and 360-degree campaigns for clients from conception to launch, overseeing project flow, content strategy, information architecture, and visual design.Conceptualized and designed user interfaces and user experiences for websites and digital campaigns, ensuring seamless implementation and optimal user engagement.Managed production timelines and deliverables, coordinating with cross-functional teams to ensure projects were delivered on time and within budget.Maintained quality control across all projects, meticulously checking deliverables for accuracy and adherence to client requirements.Independently managed weekly updates and maintenance for three different client accounts, demonstrating strong organizational and client management skills.Designed and developed ad-hoc eDMs, banners, and other marketing materials to support client needs and campaign objectives.

Conceptualized and designed monthly bilingual magazines, overseeing the entire production process from content creation and artwork quality control to print production and timely delivery.Partnered with clients to develop a wide range of design solutions, including restaurant menus, promotional posters, brand identities, websites, and print advertisements, demonstrating versatility and client management skills.Provided photography services on an ad-hoc basis, capturing high-quality images to support client projects and marketing materials.Contributed to diverse design projects, including CD covers, advertisements, and artwork for various clients, showcasing a broad skillset and adaptability.