• Division Team Management: Lead and manage the department consist of 11 people • Market Research Analysis: Foresee and explore opportunity market among 200+ countries by critical combination of third party cooperation, public data, sales team survey and market visit.• Strategy & Planning: Annual strategy on product portfolio and market segmentation by analysing market competition landscape, stakeholder mapping and channel distribution• Brand Positioning & Core Content: Lead the… Show more • Division Team Management: Lead and manage the department consist of 11 people • Market Research Analysis: Foresee and explore opportunity market among 200+ countries by critical combination of third party cooperation, public data, sales team survey and market visit.• Strategy & Planning: Annual strategy on product portfolio and market segmentation by analysing market competition landscape, stakeholder mapping and channel distribution• Brand Positioning & Core Content: Lead the creation of TVC, KV and product brochure • Official Website Management: Lead the team and agency on website SEO and SEM matrix to achieve 20% growth on traffic and inquiry• Global Exhibition & Activity: Annual 20+ exhibitions planning and budget control; supervising the design and construction of the booth; creating exhibition tools as a fusion of new energy product with entertainment Show less

• Brand PnL set and deliver: Y21 full year topline growth 35% and improve net profit with 7%• Concept setting: TA targeting, brand core concept matrix and positioning in the market• Launch Campaign organizer: in charge of brand’s new product launch, including selling point concepting, material design and production (TVC, KV, SPP, booklet, QA), endorsement matrix organizing (representative sourcing, ambassador live-streaming, Public relation news backup), media communication ( Tiktok… Show more • Brand PnL set and deliver: Y21 full year topline growth 35% and improve net profit with 7%• Concept setting: TA targeting, brand core concept matrix and positioning in the market• Launch Campaign organizer: in charge of brand’s new product launch, including selling point concepting, material design and production (TVC, KV, SPP, booklet, QA), endorsement matrix organizing (representative sourcing, ambassador live-streaming, Public relation news backup), media communication ( Tiktok campaign, Wechat publish, SEO and SEM optimization), channel strategy (Exclusive debut in FSS). As a result, brand’s search traffic increased for 50% and market share in CBEC channel lifted 20%• PFME investment: making decision on full year marketing expenses (around 5 million dollars). Optimized portfolio by taking in consideration of key performance data (CPV and CPC etc.) and media platforms’ specialty and resources. Connected all media investment with B2C channels to achieve direct NU recruitment. As the pioneer initiated REDBOOK SEM, Bilibili campaign.• NPD: As the brand owner directly connected to Nestle Vevey Headquarter and German business center, evaluated the potential of Goat milk powder, supplement and liquid IMF for the brand. Leaded the development and launch of S1 travel pack, S4 IMF and liquid IMF.• Reporting: Directly report to Head of CBEC and Head of German for monthly business performance and planning. Show less

• Brand Marketing: Leading Ultima Tiktok official account positioning, page design; participated in the vendor selection, video creation; achieved monthly views over a million and gained 40% fans growth for the account• EC Trade Marketing: reached 10 million GMV in 6 months by independently taking in charge of mom powder products of Wyeth on B2C channel; representing EC channel directly report to BU head with sales forecast, resource allocation, media investment, campaign design, business… Show more • Brand Marketing: Leading Ultima Tiktok official account positioning, page design; participated in the vendor selection, video creation; achieved monthly views over a million and gained 40% fans growth for the account• EC Trade Marketing: reached 10 million GMV in 6 months by independently taking in charge of mom powder products of Wyeth on B2C channel; representing EC channel directly report to BU head with sales forecast, resource allocation, media investment, campaign design, business analyses and strategy planning• SSM: Independently managing all the business of Wyeth in 33 Carrefour and Suning in Shanghai; directly managing 25 SRs to deliver sales that monthly average over 2 million; pioneered recommendation mechanism that drive 100% weekly growth on new user recruitment Show less

• Constructing strategy focus of IT department and building business value cases for advanced digital projects that involve AI, IOT, Big Data for a top medical device company• Providing stakeholder mapping, targeted hospital’s KOL analyses in the KAM strategy project for an International pharmaceutical company • Responsible for the desk research of a strategic transformation project for a top-level real estate company • Assisting on the design of the Energy Internet Industrial… Show more • Constructing strategy focus of IT department and building business value cases for advanced digital projects that involve AI, IOT, Big Data for a top medical device company• Providing stakeholder mapping, targeted hospital’s KOL analyses in the KAM strategy project for an International pharmaceutical company • Responsible for the desk research of a strategic transformation project for a top-level real estate company • Assisting on the design of the Energy Internet Industrial district, introducing relevant techs of smart city; Benchmarking the PPP of CFLD and Business Incubator business, including analyses on its profit model, operational process, trend and return period Show less