Xinte (Vincent) Lin Email & Phone Number

中国

• Division Team Management: Lead and manage the department consist of 11 people
• Market Research Analysis: Foresee and explore opportunity market among 200+ countries by critical combination of third party cooperation, public data, sales team survey and market visit.
• Strategy & Planning: Annual strategy on product portfolio and market segmentation by analysing market competition landscape, stakeholder mapping and channel distribution
• Brand Positioning & Core Content: Lead the… Show more
• Brand Positioning & Core Content: Lead the creation of TVC, KV and product brochure
• Official Website Management: Lead the team and agency on website SEO and SEM matrix to achieve 20% growth on traffic and inquiry

中国 上海市

• Brand PnL set and deliver: Y21 full year topline growth 35% and improve net profit with 7%
• Concept setting: TA targeting, brand core concept matrix and positioning in the market
• Launch Campaign organizer: in charge of brand’s new product launch, including selling point concepting, material design and production (TVC, KV, SPP, booklet, QA), endorsement matrix organizing (representative.
• Launch Campaign organizer: in charge of brand’s new product launch, including selling point concepting, material design and production (TVC, KV, SPP, booklet, QA), endorsement matrix organizing (representative.
• PFME investment: making decision on full year marketing expenses (around 5 million dollars). Optimized portfolio by taking in consideration of key performance data (CPV and CPC etc.) and media platforms’ specialty and.
• NPD: As the brand owner directly connected to Nestle Vevey Headquarter and German business center, evaluated the potential of Goat milk powder, supplement and liquid IMF for the brand. Leaded the development and launch.

Shanghai, China

• Brand Marketing: Leading Ultima Tiktok official account positioning, page design; participated in the vendor selection, video creation; achieved monthly views over a million and gained 40% fans growth for the account
• EC Trade Marketing: reached 10 million GMV in 6 months by independently taking in charge of mom powder products of Wyeth on B2C channel; representing EC channel directly report to BU head with sales forecast, resource.
• EC Trade Marketing: reached 10 million GMV in 6 months by independently taking in charge of mom powder products of Wyeth on B2C channel; representing EC channel directly report to BU head with sales forecast, resource.
• SSM: Independently managing all the business of Wyeth in 33 Carrefour and Suning in Shanghai; directly managing 25 SRs to deliver sales that monthly average over 2 million; pioneered recommendation mechanism that drive.

Shanghai City, China

• Constructing strategy focus of IT department and building business value cases for advanced digital projects that involve AI, IOT, Big Data for a top medical device company
• Providing stakeholder mapping, targeted hospital’s KOL analyses in the KAM strategy project for an International pharmaceutical company
• Responsible for the desk research of a strategic transformation project for a top-level real estate company
• Assisting on the design of the Energy Internet Industrial… Show more
• Assisting on the design of the Energy Internet Industrial district, introducing relevant techs of smart city; Benchmarking the PPP of CFLD and Business Incubator business, including analyses on its profit model.

Master'S Degree, Business Consulting

Activities and Societies: • Business Consulting Class Representative • Oral-B (P&G) children/teenager UK sales promotion plan • Endsleigh.

Master Of Arts - Ma, Business Management And Politics, 2:1

Activities and Societies: •University of Glasgow Student Mentor •University of Glasgow Open Day Student Ambassador Dissertation title.